Upcoming Events

Principles of Great Copywriting – Cancelled

This highly interactive and popular course will take you through the fundamentals of good copywriting and alert you to some of the common pitfalls. As well as coming away with a checklist of best-practice tips, you will get to analyse the devices and strategies that writers use and see at first-hand how they adapt their copy for different audiences.

Copywriting for PR – Cancelled

This course is ideal for marketing professionals whose responsibilities include PR writing and internal communications. Featuring a series of enjoyable and enlightening hands-on exercises, delegates discover how to produce compelling copy that helps promote and protect your reputation.

Marketers networking breakfast – 7 May – Cancelled

Motel One Newcastle 15-25 High Bridge, Newcastle upon Tyne, Tyne & Wear, United Kingdom

* This event has been cancelled.*
The Marketers networking breakfast is open to all, this is an opportunity for marketers to get together, discuss ideas, meet new people and create new connections in a relaxed social setting.

Free

Copywriting for PR – Postponed

This course is ideal for marketing professionals whose responsibilities include PR writing and internal communications. Featuring a series of enjoyable and enlightening hands-on exercises, delegates discover how to produce compelling copy that helps promote and protect your reputation.

Principles of Great Copywriting – Postponed

This highly interactive and popular course will take you through the fundamentals of good copywriting and alert you to some of the common pitfalls. As well as coming away with a checklist of best-practice tips, you will get to analyse the devices and strategies that writers use and see at first-hand how they adapt their copy for different audiences.

Strategic Marketing Planning 5-day Programme

nesma Study Centre 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, United Kingdom

This is a five-day programme over six weeks in March-April 2020 starting on 18 March which will guide you through the preparation of a Strategic Marketing Plan for your scale-up business.

Know your customer

Online Webinar

Join CIM for another great webinar in the Webinar Express Series on Wednesday 15 July 2020. The need to understand your customer has never been greater. In this talk, Ian Miller, CEO of award winning digital agency, Crafted, will show how brands are using data and insight to drive better marketing. Expect tools and techniques to unlock a deeper understanding of customer behaviour, along with practical tips to turn it from insight into meaningful action. Ian will explain how knowing your customer can become your most powerful marketing tool.