{"id":9978,"date":"2021-10-20T12:10:50","date_gmt":"2021-10-20T12:10:50","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&p=9978"},"modified":"2021-10-20T12:10:50","modified_gmt":"2021-10-20T12:10:50","slug":"marketing-a-sustainable-food-business-mackies-of-scotland","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-a-sustainable-food-business-mackies-of-scotland\/","title":{"rendered":"Marketing a sustainable food business: Mackie\u2019s of Scotland"},"content":{"rendered":"

Enjoy this free Webinar Express series from CIM<\/span><\/h2>\n
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Sustainability has fast become a basic necessity within business amidst a growing need to be environmentally friendly. While the idea of sustainable business is an attractive prospect; implementing the model and knowing how to shout about it comes with its challenges. This interactive session should help you understand the complexities of marketing a sustainable business through the viewpoint of one of the UK\u2019s most committed climate-positive brands.<\/div>\n
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We’ll hear from a market leader on:<\/div>\n
\u2022 An overview of Mackie\u2019s of Scotland and its ethos<\/div>\n
\u2022 Importance of sustainable practices to the business and headlines on what these are<\/div>\n
\u2022 The balance of being climate-positive whilst ensuring profitability<\/div>\n
\u2022 Carbon audit credentials and how this impacts on marketing and importance to brand story<\/div>\n
\u2022 Customer\/consumer research on the importance of sustainability in buying decisions<\/div>\n
\u2022 Mackie\u2019s of Scotland\u2019s future plans<\/div>\n
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This session is suitable for anyone in a marketing role who wants to learn about sustainable marketing to help make better decisions on how to promote eco-friendly practice and leadership.<\/div>\n
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Speaker:- Karin Hayhow, Marketing Director of Mackie\u2019s of Scotland<\/b><\/span><\/div>\n
Karin Hayhow is the Marketing Director and one of three sibling owners of the family run Aberdeenshire farm, Mackie\u2019s of Scotland, home to one of the nation\u2019s most popular ice cream brands. Karin works to enhance Mackie\u2019s reputation and ever-growing environmental message through the family farm\u2019s eco-friendly policies and infrastructure.<\/div>\n<\/div>\n
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The webinar is kindly hosted by CIM Scotland and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.<\/div>\n
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To register for this webinar please click\u00a0here<\/a><\/span><\/b>.<\/span><\/div>\n

If you have any questions regarding the event please use the contact details provided.<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Enjoy this free Webinar Express series from CIM on 27 October 2021. Sustainability has fast become a basic necessity within business amidst a growing need to be environmentally friendly. While the idea of sustainable business is an attractive prospect; implementing the model and knowing how to shout about it comes with its challenges. This interactive session should help you understand the complexities of marketing a sustainable business through the viewpoint of one of the UK\u2019s most committed climate-positive brands.<\/p>\n","protected":false},"author":5,"featured_media":9987,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[664,315,761,929,928,847],"tribe_events_cat":[423],"class_list":["post-9978","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-cim-scotland","tag-cim-training","tag-cim-webinar-express","tag-climate-positive-brands","tag-customer-research","tag-sustainability","tribe_events_cat-cim","cat_cim"],"acf":[],"yoast_head":"\nMarketing a sustainable food business: Mackie\u2019s of Scotland - nesma<\/title>\n<meta name=\"description\" content=\"Enjoy this free Webinar Express series from CIM on 27 October 2021. 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