{"id":9838,"date":"2021-09-03T13:57:12","date_gmt":"2021-09-03T13:57:12","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&p=9838"},"modified":"2021-09-03T14:12:51","modified_gmt":"2021-09-03T14:12:51","slug":"the-authentic-self","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/","title":{"rendered":"The Authentic Self"},"content":{"rendered":"

Overview<\/strong><\/span><\/h3>\n

Authenticity is the key factor when promoting your personal brand!<\/p>\n

We\u2019re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people \u2013 celebrities, personalities, politicians and other people in the public eye \u2013 our \u2018fake-radar\u2019 can sense when someone is not being authentic \u2013 and let\u2019s face it, it\u2019s much easier being the true \u2018you\u2019 rather than trying to be someone or something else.<\/p>\n

Course structure<\/strong><\/span><\/h3>\n

This is a bite-sized 90-minute virtual session covering the first component of personal brand creation \u2013 how to define and position your authentic self.<\/p>\n

It will cover:<\/strong><\/span><\/p>\n

    \n
  • What is \u2018Personal Branding\u2019 and how it can enhance your business and career prospects.<\/li>\n
  • Stories can be engaging, enlightening and educational. They can take us to another place \u2013 a different world or make us perceive and understand things differently. Storytelling is also a powerful technique for marketing our business and personal brand.<\/li>\n
  • What is a Unique Positioning Statement (UPS) and how can it help position and promote your personal brand.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Authenticity is the key factor when promoting your personal brand! We\u2019re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people \u2013 celebrities, personalities, politicians and other people in the public eye \u2013 our \u2018fake-radar\u2019 can sense when someone is not being authentic \u2013 and let\u2019s face it, it\u2019s much easier being the true \u2018you\u2019 rather than trying to be someone or something else.<\/p>\n","protected":false},"author":5,"featured_media":9840,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[916,889,74,850,917,918,823,453],"tribe_events_cat":[442],"class_list":["post-9838","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-authenticity","tag-culture","tag-leadership","tag-personal-brand","tag-personal-brand-creation","tag-the-authentic-self","tag-virtual-workshop","tag-workshops","tribe_events_cat-short","cat_short"],"acf":[],"yoast_head":"\nThe Authentic Self - nesma<\/title>\n<meta name=\"description\" content=\"Authenticity is the key factor when promoting your personal brand! We\u2019re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people \u2013 celebrities, personalities, politicians and other people in the public eye \u2013 our \u2018fake-radar\u2019 can sense when someone is not being authentic \u2013 and let\u2019s face it, it\u2019s much easier being the true \u2018you\u2019 rather than trying to be someone or something else.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Authentic Self - nesma\" \/>\n<meta property=\"og:description\" content=\"Authenticity is the key factor when promoting your personal brand! We\u2019re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people \u2013 celebrities, personalities, politicians and other people in the public eye \u2013 our \u2018fake-radar\u2019 can sense when someone is not being authentic \u2013 and let\u2019s face it, it\u2019s much easier being the true \u2018you\u2019 rather than trying to be someone or something else.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-03T14:12:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/PB-Event.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/\",\"name\":\"The Authentic Self - nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/PB-Event.png\",\"datePublished\":\"2021-09-03T13:57:12+00:00\",\"dateModified\":\"2021-09-03T14:12:51+00:00\",\"description\":\"Authenticity is the key factor when promoting your personal brand! We\u2019re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people \u2013 celebrities, personalities, politicians and other people in the public eye \u2013 our \u2018fake-radar\u2019 can sense when someone is not being authentic \u2013 and let\u2019s face it, it\u2019s much easier being the true \u2018you\u2019 rather than trying to be someone or something else.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/#primaryimage\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/PB-Event.png\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/PB-Event.png\",\"width\":585,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/calendar\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Authentic Self\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"name\":\"nesma\",\"description\":\"Marketing, communications and digital marketing training\",\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\",\"name\":\"nesma\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"width\":512,\"height\":512,\"caption\":\"nesma\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Authentic Self - nesma","description":"Authenticity is the key factor when promoting your personal brand! We\u2019re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people \u2013 celebrities, personalities, politicians and other people in the public eye \u2013 our \u2018fake-radar\u2019 can sense when someone is not being authentic \u2013 and let\u2019s face it, it\u2019s much easier being the true \u2018you\u2019 rather than trying to be someone or something else.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/","og_locale":"en_US","og_type":"article","og_title":"The Authentic Self - nesma","og_description":"Authenticity is the key factor when promoting your personal brand! We\u2019re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people \u2013 celebrities, personalities, politicians and other people in the public eye \u2013 our \u2018fake-radar\u2019 can sense when someone is not being authentic \u2013 and let\u2019s face it, it\u2019s much easier being the true \u2018you\u2019 rather than trying to be someone or something else.","og_url":"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/","og_site_name":"nesma","article_modified_time":"2021-09-03T14:12:51+00:00","og_image":[{"width":585,"height":440,"url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/PB-Event.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/","name":"The Authentic Self - nesma","isPartOf":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/#primaryimage"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/#primaryimage"},"thumbnailUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/PB-Event.png","datePublished":"2021-09-03T13:57:12+00:00","dateModified":"2021-09-03T14:12:51+00:00","description":"Authenticity is the key factor when promoting your personal brand! We\u2019re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people \u2013 celebrities, personalities, politicians and other people in the public eye \u2013 our \u2018fake-radar\u2019 can sense when someone is not being authentic \u2013 and let\u2019s face it, it\u2019s much easier being the true \u2018you\u2019 rather than trying to be someone or something else.","breadcrumb":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/#primaryimage","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/PB-Event.png","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/PB-Event.png","width":585,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/the-authentic-self\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hyperlink-technology.com\/nesma\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/hyperlink-technology.com\/nesma\/calendar\/"},{"@type":"ListItem","position":3,"name":"The Authentic Self"}]},{"@type":"WebSite","@id":"https:\/\/hyperlink-technology.com\/nesma\/#website","url":"https:\/\/hyperlink-technology.com\/nesma\/","name":"nesma","description":"Marketing, communications and digital marketing training","publisher":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization","name":"nesma","url":"https:\/\/hyperlink-technology.com\/nesma\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","width":512,"height":512,"caption":"nesma"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/9838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":3,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/9838\/revisions"}],"predecessor-version":[{"id":9849,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/9838\/revisions\/9849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media\/9840"}],"wp:attachment":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media?parent=9838"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tags?post=9838"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events_cat?post=9838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}