{"id":9769,"date":"2021-08-13T10:16:54","date_gmt":"2021-08-13T10:16:54","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&p=9769"},"modified":"2021-08-13T10:16:54","modified_gmt":"2021-08-13T10:16:54","slug":"binge-marketing-the-best-scenario-for-building-your-brand-cim-marketing-club","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/binge-marketing-the-best-scenario-for-building-your-brand-cim-marketing-club\/","title":{"rendered":"Binge marketing: The best scenario for building your brand – CIM Marketing Club"},"content":{"rendered":"
What is the CIM Marketing Club?<\/b><\/div>\n
The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students\u2019 academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners<\/b>.<\/div>\n
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Binge marketing is all about applying the techniques and tactics the creators of films and series use to tell their story and build their audiences. And that is exactly what marketers need: better stories and growing audiences. Carlijn Postma has marketers and entrepreneurs look at their own organisation as if it were an amazing Netflix or television series. She utilises the same principles that are used in Hollywood to help organisations build their audience. This phenomenon, binge marketing, is becoming increasingly popular.<\/span><\/strong><\/div>\n
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Carlijn will show you what marketers can learn from the creators of films and series. What techniques and tactics are they using to create consistent and compelling stories? How do they attract and retain an audience? How can marketers use that to their benefit?<\/div>\n
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The session will cover:-<\/div>\n