{"id":9718,"date":"2021-07-23T11:31:10","date_gmt":"2021-07-23T11:31:10","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&p=9718"},"modified":"2021-09-29T14:51:38","modified_gmt":"2021-09-29T14:51:38","slug":"use-google-analytics-to-make-better-marketing-decisions","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/use-google-analytics-to-make-better-marketing-decisions\/","title":{"rendered":"Use Google Analytics to make better marketing decisions"},"content":{"rendered":"

Enjoy this free Webinar Express series from CIM<\/p>\n

There is so much data available in Google Analytics, it’s hard to know where to start and what to focus on. This interactive session should help you feel more at home with the key metrics, and how to use them in conversations with clients or within a marketing team.<\/p>\n

We’ll look at real-world data to understand:<\/p>\n

\u2022 What content is the most popular?
\n\u2022 Which marketing channels drive the “stickiest” visitors?
\n\u2022 Where your website might be leaking traffic
\n\u2022 Bounce rate – is it really such a bad thing?
\n\u2022 Whatever happened to search keywords on Google – find out where you can still get this data
\n\u2022 What should I write about next, based on what people search for?<\/p>\n

This session is suitable for anyone in a marketing role who wants to use Google Analytics data to help make better decisions about what to do next with a website and its content.<\/p>\n

Speaker:- Geoff Roy, Director of Leapfrog Internet Marketing<\/p>\n

Geoff runs Leapfrog Internet Marketing, a Search Engine Optimisation (SEO) specialist based in Fleet, Hampshire. He works with clients to drive more online leads into their business from natural searches on Google.<\/p>\n

The webinar is kindly hosted by CIM South East and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Enjoy this free Webinar Express series from CIM on 30 September 2021. There is so much data available in Google Analytics, it’s hard to know where to start and what to focus on. This interactive session should help you feel more at home with the key metrics, and how to use them in conversations with clients or within a marketing team.<\/p>\n","protected":false},"author":5,"featured_media":9723,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[315,761,585,555,496,891],"tribe_events_cat":[423],"class_list":["post-9718","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-cim-training","tag-cim-webinar-express","tag-data","tag-google-analytics","tag-seo","tag-understanding-data","tribe_events_cat-cim","cat_cim"],"acf":[],"yoast_head":"\nUse Google Analytics to make better marketing decisions - nesma<\/title>\n<meta name=\"description\" content=\"Enjoy this free Webinar Express series from CIM on 30 September 2021. There is so much data available in Google Analytics, it's hard to know where to start and what to focus on. 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