{"id":9460,"date":"2021-04-20T15:48:03","date_gmt":"2021-04-20T15:48:03","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&#038;p=9460"},"modified":"2021-12-21T14:21:15","modified_gmt":"2021-12-21T14:21:15","slug":"using-hotjar-to-identify-assess-key-web-traffic-behaviour-online","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/using-hotjar-to-identify-assess-key-web-traffic-behaviour-online\/","title":{"rendered":"Using \u2018HotJar\u2019 to identify &#038; assess key web traffic behaviour online"},"content":{"rendered":"<h3><span style=\"color: #ee7900;\"><strong>Overview<\/strong><\/span><\/h3>\n<p>Although quantitative data from web analytics tools such as \u2018Google Analytics\u2019 provide us with a good indication of how many people visit our site, how they access it and what they do there, they can\u2019t answer questions such as \u201cwhy is my web traffic not clicking on \u2018x\u2019 button?\u201d<\/p>\n<p>This is where qualitative analytics tools come in, such as HotJar, that facilitate things such as on-page feedback, screen recordings, and surveys that enable customers to tell us precisely what they did or didn\u2019t like about their experience online. This session will focus entirely on this tool and how it can further benefit how you optimise your website for your online customers.<\/p>\n<h3><span style=\"color: #ee7900;\"><strong>Course structure<\/strong><\/span><\/h3>\n<p>This is a practical and interactive 2hr virtual workshop to help improve your understanding and the implementation of HotJar.<\/p>\n<h3><span style=\"color: #ee7900;\"><strong>It will cover:<\/strong><\/span><\/h3>\n<ul>\n<li>What behavioural analytics are and how they support your web analytics<\/li>\n<li>The essentials of the HotJar tool and how to get started<\/li>\n<li>Understanding the HotJar report\/feedback options and getting set up with the tool<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Although quantitative data from web analytics tools such as \u2018Google Analytics\u2019 provide us with a good indication of how many people visit our site, how they access it and what they do there, they can\u2019t answer questions such as \u201cwhy is my web traffic not clicking on \u2018x\u2019 button?\u201d<\/p>\n<p>This is where qualitative analytics tools come in, such as HotJar, that facilitate things such as on-page feedback, screen recordings, and surveys that enable customers to tell us precisely what they did or didn\u2019t like about their experience online. This session will focus entirely on this tool and how it can further benefit how you optimise your website for your online customers. <\/p>\n","protected":false},"author":5,"featured_media":9441,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[555,864,496,823,862,863,453],"tribe_events_cat":[442],"class_list":["post-9460","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-google-analytics","tag-hotjar","tag-seo","tag-virtual-workshop","tag-web-optimisation","tag-website-analytics","tag-workshops","tribe_events_cat-short","cat_short"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using \u2018HotJar\u2019 to identify &amp; assess key web traffic behaviour online - nesma<\/title>\n<meta name=\"description\" content=\"Although quantitative data from web analytics tools such as \u2018Google Analytics\u2019 provide us with a good indication of how many people visit our site, how they access it and what they do there, they can\u2019t answer questions such as \u201cwhy is my web traffic not clicking on \u2018x\u2019 button?\u201dThis is where qualitative analytics tools come in, such as HotJar, that facilitate things such as on-page feedback, screen recordings, and surveys that enable customers to tell us precisely what they did or didn\u2019t like about their experience online. 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This session will focus entirely on this tool and how it can further benefit how you optimise your website for your online customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hyperlink-technology.com\/nesma\/event\/using-hotjar-to-identify-assess-key-web-traffic-behaviour-online\/","og_locale":"en_US","og_type":"article","og_title":"Using \u2018HotJar\u2019 to identify & assess key web traffic behaviour online - nesma","og_description":"Although quantitative data from web analytics tools such as \u2018Google Analytics\u2019 provide us with a good indication of how many people visit our site, how they access it and what they do there, they can\u2019t answer questions such as \u201cwhy is my web traffic not clicking on \u2018x\u2019 button?\u201dThis is where qualitative analytics tools come in, such as HotJar, that facilitate things such as on-page feedback, screen recordings, and surveys that enable customers to tell us precisely what they did or didn\u2019t like about their experience online. 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