{"id":9457,"date":"2021-04-20T15:25:18","date_gmt":"2021-04-20T15:25:18","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&#038;p=9457"},"modified":"2021-12-21T14:19:09","modified_gmt":"2021-12-21T14:19:09","slug":"maximising-your-on-page-seo-strategy","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/maximising-your-on-page-seo-strategy\/","title":{"rendered":"Maximising your on-page SEO strategy"},"content":{"rendered":"<h3><span style=\"color: #ee7900;\"><strong>Overview<\/strong><\/span><\/h3>\n<p>An essential component of any website strategy is to optimise each web page on that site to enable a search engine to better understand, index and then rank its contents in the SERP. Thus increasing the chances of that website being displayed as an answer to someone\u2019s query online. This organic component of a web strategy cannot be overlooked, and so efforts need to be made in one\u2019s understanding of this practice &amp; its implications for your business\u2019s online presence.<\/p>\n<h3><span style=\"color: #ee7900;\"><strong>Course structure<\/strong><\/span><\/h3>\n<p>This is a practical and interactive 2hr virtual workshop to help improve your understanding of your website optimisation.<\/p>\n<h3><span style=\"color: #ee7900;\"><strong>It will cover:<\/strong><\/span><\/h3>\n<ul>\n<li>What SEO is and how search engines really work<\/li>\n<li>On-page SEO and developing your understanding of keyword research<\/li>\n<li>Other on-page SEO practices that will further optimise your website<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>An essential component of any website strategy is to optimise each web page on that site to enable a search engine to better understand, index and then rank its contents in the SERP. Thus increasing the chances of that website being displayed as an answer to someone\u2019s query online. This organic component of a web strategy cannot be overlooked, and so efforts need to be made in one\u2019s understanding of this practice &#038; its implications for your business\u2019s online presence.<\/p>\n","protected":false},"author":5,"featured_media":9441,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[555,496,823,862,863,453],"tribe_events_cat":[442],"class_list":["post-9457","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-google-analytics","tag-seo","tag-virtual-workshop","tag-web-optimisation","tag-website-analytics","tag-workshops","tribe_events_cat-short","cat_short"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximising your on-page SEO strategy - nesma<\/title>\n<meta name=\"description\" content=\"An essential component of any website strategy is to optimise each web page on that site to enable a search engine to better understand, index and then rank its contents in the SERP. Thus increasing the chances of that website being displayed as an answer to someone\u2019s query online. This organic component of a web strategy cannot be overlooked, and so efforts need to be made in one\u2019s understanding of this practice &amp; its implications for your business\u2019s online presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/maximising-your-on-page-seo-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximising your on-page SEO strategy - nesma\" \/>\n<meta property=\"og:description\" content=\"An essential component of any website strategy is to optimise each web page on that site to enable a search engine to better understand, index and then rank its contents in the SERP. 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