{"id":9454,"date":"2021-04-20T15:13:31","date_gmt":"2021-04-20T15:13:31","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&#038;p=9454"},"modified":"2021-12-21T14:14:44","modified_gmt":"2021-12-21T14:14:44","slug":"using-googles-web-analytics-tool-to-learn-about-your-web-traffic","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/","title":{"rendered":"Using Google\u2019s \u2018Web Analytics\u2019 tool to learn about your web traffic"},"content":{"rendered":"<h3><span style=\"color: #ee7900;\"><strong>Overview<\/strong><\/span><\/h3>\n<p>Having a website is a great asset for any business, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site, where they\u2019re coming from (e.g. social media or organic traffic) and how they\u2019re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle &#8211; web analytics.<\/p>\n<p>Whether you\u2019re currently using web analytics tools or not, you\u2019re going to want to develop your knowledge of how to use them effectively &amp; efficiently to help your digital marketing efforts now and into the future.<\/p>\n<h3><span style=\"color: #ee7900;\"><strong>Course structure<\/strong><\/span><\/h3>\n<p>This is a practical and interactive 2hr virtual workshop to help you improve your understanding of your website analytics.<\/p>\n<h3><span style=\"color: #ee7900;\"><strong>It will cover:<\/strong><\/span><\/h3>\n<ul>\n<li>What Google Analytics is &amp; the basics of getting set up<\/li>\n<li>The essentials you need to know about the interface of the tool<\/li>\n<li>How you can start to identify key metrics, dimensions &amp; reports for your business needs<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Having a website is a great asset for any business, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site, where they\u2019re coming from (e.g. social media or organic traffic) and how they\u2019re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle &#8211; web analytics.\nWhether you\u2019re currently using web analytics tools or not, you\u2019re going to want to develop your knowledge of how to use them effectively &#038; efficiently to help your digital marketing efforts now and into the future.<\/p>\n","protected":false},"author":5,"featured_media":9441,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[555,496,823,862,863,453],"tribe_events_cat":[442],"class_list":["post-9454","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-google-analytics","tag-seo","tag-virtual-workshop","tag-web-optimisation","tag-website-analytics","tag-workshops","tribe_events_cat-short","cat_short"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Google\u2019s \u2018Web Analytics\u2019 tool to learn about your web traffic - nesma<\/title>\n<meta name=\"description\" content=\"Having a website is a great asset for any business, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site, where they\u2019re coming from (e.g. social media or organic traffic) and how they\u2019re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle - web analytics. Whether you\u2019re currently using web analytics tools or not, you\u2019re going to want to develop your knowledge of how to use them effectively &amp; efficiently to help your digital marketing efforts now and into the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Google\u2019s \u2018Web Analytics\u2019 tool to learn about your web traffic - nesma\" \/>\n<meta property=\"og:description\" content=\"Having a website is a great asset for any business, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site, where they\u2019re coming from (e.g. social media or organic traffic) and how they\u2019re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle - web analytics. Whether you\u2019re currently using web analytics tools or not, you\u2019re going to want to develop your knowledge of how to use them effectively &amp; efficiently to help your digital marketing efforts now and into the future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-21T14:14:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/04\/AMY-web-graphic-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/\",\"name\":\"Using Google\u2019s \u2018Web Analytics\u2019 tool to learn about your web traffic - nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/04\/AMY-web-graphic-1.png\",\"datePublished\":\"2021-04-20T15:13:31+00:00\",\"dateModified\":\"2021-12-21T14:14:44+00:00\",\"description\":\"Having a website is a great asset for any business, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site, where they\u2019re coming from (e.g. social media or organic traffic) and how they\u2019re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle - web analytics. Whether you\u2019re currently using web analytics tools or not, you\u2019re going to want to develop your knowledge of how to use them effectively & efficiently to help your digital marketing efforts now and into the future.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/#primaryimage\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/04\/AMY-web-graphic-1.png\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/04\/AMY-web-graphic-1.png\",\"width\":585,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/calendar\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Using Google\u2019s \u2018Web Analytics\u2019 tool to learn about your web traffic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"name\":\"nesma\",\"description\":\"Marketing, communications and digital marketing training\",\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\",\"name\":\"nesma\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"width\":512,\"height\":512,\"caption\":\"nesma\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using Google\u2019s \u2018Web Analytics\u2019 tool to learn about your web traffic - nesma","description":"Having a website is a great asset for any business, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site, where they\u2019re coming from (e.g. social media or organic traffic) and how they\u2019re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle - web analytics. Whether you\u2019re currently using web analytics tools or not, you\u2019re going to want to develop your knowledge of how to use them effectively & efficiently to help your digital marketing efforts now and into the future.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/","og_locale":"en_US","og_type":"article","og_title":"Using Google\u2019s \u2018Web Analytics\u2019 tool to learn about your web traffic - nesma","og_description":"Having a website is a great asset for any business, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site, where they\u2019re coming from (e.g. social media or organic traffic) and how they\u2019re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle - web analytics. Whether you\u2019re currently using web analytics tools or not, you\u2019re going to want to develop your knowledge of how to use them effectively & efficiently to help your digital marketing efforts now and into the future.","og_url":"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/","og_site_name":"nesma","article_modified_time":"2021-12-21T14:14:44+00:00","og_image":[{"width":585,"height":440,"url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/04\/AMY-web-graphic-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/","name":"Using Google\u2019s \u2018Web Analytics\u2019 tool to learn about your web traffic - nesma","isPartOf":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/#primaryimage"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/#primaryimage"},"thumbnailUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/04\/AMY-web-graphic-1.png","datePublished":"2021-04-20T15:13:31+00:00","dateModified":"2021-12-21T14:14:44+00:00","description":"Having a website is a great asset for any business, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site, where they\u2019re coming from (e.g. social media or organic traffic) and how they\u2019re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle - web analytics. Whether you\u2019re currently using web analytics tools or not, you\u2019re going to want to develop your knowledge of how to use them effectively & efficiently to help your digital marketing efforts now and into the future.","breadcrumb":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/#primaryimage","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/04\/AMY-web-graphic-1.png","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/04\/AMY-web-graphic-1.png","width":585,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/using-googles-web-analytics-tool-to-learn-about-your-web-traffic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hyperlink-technology.com\/nesma\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/hyperlink-technology.com\/nesma\/calendar\/"},{"@type":"ListItem","position":3,"name":"Using Google\u2019s \u2018Web Analytics\u2019 tool to learn about your web traffic"}]},{"@type":"WebSite","@id":"https:\/\/hyperlink-technology.com\/nesma\/#website","url":"https:\/\/hyperlink-technology.com\/nesma\/","name":"nesma","description":"Marketing, communications and digital marketing training","publisher":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization","name":"nesma","url":"https:\/\/hyperlink-technology.com\/nesma\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","width":512,"height":512,"caption":"nesma"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/9454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":4,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/9454\/revisions"}],"predecessor-version":[{"id":9504,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/9454\/revisions\/9504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media\/9441"}],"wp:attachment":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media?parent=9454"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tags?post=9454"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events_cat?post=9454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}