{"id":9423,"date":"2021-04-19T13:21:29","date_gmt":"2021-04-19T13:21:29","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&p=9423"},"modified":"2021-04-28T16:17:07","modified_gmt":"2021-04-28T16:17:07","slug":"writing-a-press-release","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/writing-a-press-release\/","title":{"rendered":"Writing a press release"},"content":{"rendered":"

Overview<\/strong><\/span><\/h3>\n

Media relations is a key part of PR and although the media landscape has changed, there is still a need for effective press releases.\u00a0 This session will take you through the steps to writing a press release that journalists will want to use.<\/p>\n

Course structure<\/strong><\/span><\/h3>\n

This is a 90 minute interactive virtual session designed to equip you to be able to write persuasive press releases that journalists will want to use.<\/p>\n

It will cover:<\/strong><\/span><\/h3>\n

The importance of the Introduction<\/strong><\/span><\/p>\n

The importance of clear, concise and complete information at the start of any successful press release. You have to grab the journalist\u2019s attention quickly or they will reach for the delete button.<\/p>\n

Telling your Story<\/strong><\/span><\/p>\n

What is the journalist looking for in a good story? How can you make sure your organisation\u2019s or brand\u2019s messages come across in the story?<\/p>\n

Writing good headlines<\/span><\/strong><\/p>\n

We will look at the role of the headline and how it is different from a catchline.\u00a0 Does the journalist use your headline? Does it matter?<\/p>\n","protected":false},"excerpt":{"rendered":"

Media relations is a key part of PR and although the media landscape has changed, there is still a need for effective press releases. This session will take you through the steps to writing a press release that journalists will want to use.<\/p>\n","protected":false},"author":5,"featured_media":9418,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[857,821,856,23,859,823,453,858],"tribe_events_cat":[442],"class_list":["post-9423","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-media-relations-skills","tag-optimising-copy","tag-pr-skills","tag-public-relations","tag-telling-your-story","tag-virtual-workshop","tag-workshops","tag-writing-a-press-release","tribe_events_cat-short","cat_short"],"acf":[],"yoast_head":"\nWriting a press release - nesma<\/title>\n<meta name=\"description\" content=\"Media relations is a key part of PR and although the media landscape has changed, there is still a need for effective press releases. 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