{"id":9395,"date":"2021-04-06T12:32:06","date_gmt":"2021-04-06T12:32:06","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&#038;p=9395"},"modified":"2021-04-06T12:33:49","modified_gmt":"2021-04-06T12:33:49","slug":"the-five-competencies-for-standing-out-in-a-sea-of-sameness","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/the-five-competencies-for-standing-out-in-a-sea-of-sameness\/","title":{"rendered":"The five competencies for standing out in a sea of sameness"},"content":{"rendered":"<h4><span style=\"color: #00b5ce;\">A free Webinar Express from CIM<\/span><\/h4>\n<p><strong>Join Dr Simon Kelly, co-author of Standout Marketing: How to differentiate your organisation in a sea of sameness, to discover the five key competencies marketing leaders need to stand out.<\/strong><\/p>\n<p>Through in-depth research the authors discovered that many organisations said the same things to prospective customers, leaving customers swimming in a &#8216;sea of sameness&#8217; making choice difficult and leading to lost sales. Through their research the authors unearthed the five key competencies marketing leaders need to help them stand out.<\/p>\n<p><strong>Speaker:- Dr Simon Kelly<br \/>\n<\/strong><br \/>\nSimon is a lecturer in Marketing and Sales at York Management School and co-author of two books: Standout Marketing: How to differentiate your organisation in a sea of sameness and Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions.<\/p>\n<p>The webinar is kindly hosted by CIM Yorkshire and lasts approximately 40-45 minutes inclusive of a Q&amp;A session after the presentation.<\/p>\n<p><strong>If you have any questions regarding the event please use the contact details provided.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out the five key competencies marketing leaders need to help them stand out in this CIM Webinar Express on Thursday 8 April.<\/p>\n","protected":false},"author":5,"featured_media":9400,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[315,761],"tribe_events_cat":[423],"class_list":["post-9395","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-cim-training","tag-cim-webinar-express","tribe_events_cat-cim","cat_cim"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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