{"id":9231,"date":"2021-02-15T14:48:56","date_gmt":"2021-02-15T14:48:56","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&#038;p=9231"},"modified":"2021-02-15T15:15:17","modified_gmt":"2021-02-15T15:15:17","slug":"campaign-effectiveness-and-advertising-research","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/","title":{"rendered":"Campaign effectiveness and advertising research"},"content":{"rendered":"<h4><span style=\"color: #00b5ce;\">Embedding insight into your business<\/span><\/h4>\n<p>These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We\u2019ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand\u2019s health.<\/p>\n<p><strong><span style=\"color: #00b5ce;\">Course Structure<\/span><\/strong><\/p>\n<p>This is a bite-sized 90-minute practical virtual session.<\/p>\n<h4><span style=\"color: #00b5ce;\">It will cover;<\/span><\/h4>\n<p>Advertising is all around us, and undergoing a huge evolution, from personalised advertising to programmatic and the rise of digital, advertisers have never had so much opportunity. But, how to we measure the impact of campaigns on target audiences and make sure we\u2019re getting the most from our campaigns using research?<\/p>\n<ul>\n<li>Why do we advertise, and how do we decide if a campaign has had the desired impact?<\/li>\n<li>Core campaign effectiveness methodologies \u2013 how do they work, what do you get and what should you consider?<\/li>\n<li>How to decide which method is right for you!<\/li>\n<li>Pre creative testing \u2013 put your creatives to the test<\/li>\n<li>Some real-life examples of advertising research<\/li>\n<\/ul>\n<p><strong>This is one of three workshops happening on the same day delivered by Phoebe Casey-Miller &#8211; The themes build during each workshop, however, you can opt for all three or choose the one that fits your priority learning need.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We\u2019ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand\u2019s health. Looking at how to understand the effectiveness of your advertising, understanding ROI when it comes to advertising and improve your creative execution using research.<\/p>\n","protected":false},"author":5,"featured_media":9154,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[784,762,743,780,781],"tribe_events_cat":[442],"class_list":["post-9231","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-bite-sized-workshops","tag-customer-insights","tag-market-research","tag-short-courses","tag-virtual-learning","tribe_events_cat-short","cat_short"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campaign effectiveness and advertising research - nesma<\/title>\n<meta name=\"description\" content=\"These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We\u2019ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand\u2019s health. Looking at how to understand the effectiveness of your advertising, understanding ROI when it comes to advertising and improve your creative execution using research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campaign effectiveness and advertising research - nesma\" \/>\n<meta property=\"og:description\" content=\"These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We\u2019ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand\u2019s health. Looking at how to understand the effectiveness of your advertising, understanding ROI when it comes to advertising and improve your creative execution using research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-15T15:15:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/12\/Market-research-2-A.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/\",\"name\":\"Campaign effectiveness and advertising research - nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/12\/Market-research-2-A.png\",\"datePublished\":\"2021-02-15T14:48:56+00:00\",\"dateModified\":\"2021-02-15T15:15:17+00:00\",\"description\":\"These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We\u2019ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand\u2019s health. Looking at how to understand the effectiveness of your advertising, understanding ROI when it comes to advertising and improve your creative execution using research.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/#primaryimage\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/12\/Market-research-2-A.png\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/12\/Market-research-2-A.png\",\"width\":585,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/calendar\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Campaign effectiveness and advertising research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"name\":\"nesma\",\"description\":\"Marketing, communications and digital marketing training\",\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\",\"name\":\"nesma\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"width\":512,\"height\":512,\"caption\":\"nesma\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campaign effectiveness and advertising research - nesma","description":"These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We\u2019ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand\u2019s health. Looking at how to understand the effectiveness of your advertising, understanding ROI when it comes to advertising and improve your creative execution using research.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/","og_locale":"en_US","og_type":"article","og_title":"Campaign effectiveness and advertising research - nesma","og_description":"These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We\u2019ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand\u2019s health. Looking at how to understand the effectiveness of your advertising, understanding ROI when it comes to advertising and improve your creative execution using research.","og_url":"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/","og_site_name":"nesma","article_modified_time":"2021-02-15T15:15:17+00:00","og_image":[{"width":585,"height":440,"url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/12\/Market-research-2-A.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/","name":"Campaign effectiveness and advertising research - nesma","isPartOf":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/#primaryimage"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/#primaryimage"},"thumbnailUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/12\/Market-research-2-A.png","datePublished":"2021-02-15T14:48:56+00:00","dateModified":"2021-02-15T15:15:17+00:00","description":"These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We\u2019ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand\u2019s health. Looking at how to understand the effectiveness of your advertising, understanding ROI when it comes to advertising and improve your creative execution using research.","breadcrumb":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/#primaryimage","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/12\/Market-research-2-A.png","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/12\/Market-research-2-A.png","width":585,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/campaign-effectiveness-and-advertising-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hyperlink-technology.com\/nesma\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/hyperlink-technology.com\/nesma\/calendar\/"},{"@type":"ListItem","position":3,"name":"Campaign effectiveness and advertising research"}]},{"@type":"WebSite","@id":"https:\/\/hyperlink-technology.com\/nesma\/#website","url":"https:\/\/hyperlink-technology.com\/nesma\/","name":"nesma","description":"Marketing, communications and digital marketing training","publisher":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization","name":"nesma","url":"https:\/\/hyperlink-technology.com\/nesma\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","width":512,"height":512,"caption":"nesma"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/9231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":2,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/9231\/revisions"}],"predecessor-version":[{"id":9240,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/9231\/revisions\/9240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media\/9154"}],"wp:attachment":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media?parent=9231"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tags?post=9231"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events_cat?post=9231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}