{"id":8472,"date":"2020-07-09T14:55:47","date_gmt":"2020-07-09T14:55:47","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&p=8472"},"modified":"2020-07-29T15:27:54","modified_gmt":"2020-07-29T15:27:54","slug":"drivingconsumeractions","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/","title":{"rendered":"Driving consumer actions through brand interaction and experiences"},"content":{"rendered":"

Join CIM for another great webinar in the Webinar Express Series on Thursday 30 July 2020.<\/span><\/h3>\n

As marketers, satisfying your customers today is not all that they demand; brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections.<\/p>\n

In this talk, Gerry Campbell will explore how brands can ‘pull at the heartstrings’ of their customers and how technology plays a huge part in creating that emotive campaign.<\/p>\n

Speaker: Gerry Campbell FCIM<\/span><\/h3>\n
\n

Experienced Marketer, Client Relationship Builder and Business Developer working with advertising, branding, design, digital, marketing and PR Agencies throughout the UK. Working across a range of sectors including FMCG, Travel and Hospitality, b2b, sport, automotive, utilities and finance for both public and private sector clients.<\/p>\n

The webinar is kindly hosted by CIM Scotland and will last approximately 40 minutes with a Q&A session after the presentation. If you would like to register and attend the webinar please do so by clicking here<\/a>.<\/p>\n

Information on how to join will then be sent closer to the date of the webinar.<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Join CIM for another great webinar in the Webinar Express Series on Thursday 30 July 2020. As marketers, satisfying your customers today is not all that they demand; brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections.\u00a0<\/p>\n","protected":false},"author":5,"featured_media":8473,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[10,11,763,762,765,48,764],"tribe_events_cat":[423,405,406,429],"class_list":["post-8472","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-chartered-institute-of-marketing","tag-cim","tag-customer-behaviour","tag-customer-insights","tag-driving-consumer-actions","tag-marketing","tag-webinar","tribe_events_cat-cim","tribe_events_cat-key-events-tribe","tribe_events_cat-learning","tribe_events_cat-scotland","cat_cim","cat_key-events-tribe","cat_learning","cat_scotland"],"acf":[],"yoast_head":"\nDriving consumer actions through brand interaction and experiences - nesma<\/title>\n<meta name=\"description\" content=\"This 1-day People Power event at Newcastle Business School, Northumbria University on 17 June 2020 addresses a range of workforce development issues such as health & well-being, leadership & management, marketing & communications, apprenticeships and use of technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving consumer actions through brand interaction and experiences - nesma\" \/>\n<meta property=\"og:description\" content=\"This 1-day People Power event at Newcastle Business School, Northumbria University on 17 June 2020 addresses a range of workforce development issues such as health & well-being, leadership & management, marketing & communications, apprenticeships and use of technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-29T15:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/07\/CIM-WE-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/\",\"name\":\"Driving consumer actions through brand interaction and experiences - nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/07\/CIM-WE-2.png\",\"datePublished\":\"2020-07-09T14:55:47+00:00\",\"dateModified\":\"2020-07-29T15:27:54+00:00\",\"description\":\"This 1-day People Power event at Newcastle Business School, Northumbria University on 17 June 2020 addresses a range of workforce development issues such as health & well-being, leadership & management, marketing & communications, apprenticeships and use of technology.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/#primaryimage\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/07\/CIM-WE-2.png\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/07\/CIM-WE-2.png\",\"width\":585,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/calendar\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Driving consumer actions through brand interaction and experiences\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"name\":\"nesma\",\"description\":\"Marketing, communications and digital marketing training\",\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\",\"name\":\"nesma\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"width\":512,\"height\":512,\"caption\":\"nesma\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Driving consumer actions through brand interaction and experiences - nesma","description":"This 1-day People Power event at Newcastle Business School, Northumbria University on 17 June 2020 addresses a range of workforce development issues such as health & well-being, leadership & management, marketing & communications, apprenticeships and use of technology.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/","og_locale":"en_US","og_type":"article","og_title":"Driving consumer actions through brand interaction and experiences - nesma","og_description":"This 1-day People Power event at Newcastle Business School, Northumbria University on 17 June 2020 addresses a range of workforce development issues such as health & well-being, leadership & management, marketing & communications, apprenticeships and use of technology.","og_url":"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/","og_site_name":"nesma","article_modified_time":"2020-07-29T15:27:54+00:00","og_image":[{"width":585,"height":440,"url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/07\/CIM-WE-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/","name":"Driving consumer actions through brand interaction and experiences - nesma","isPartOf":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/#primaryimage"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/#primaryimage"},"thumbnailUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/07\/CIM-WE-2.png","datePublished":"2020-07-09T14:55:47+00:00","dateModified":"2020-07-29T15:27:54+00:00","description":"This 1-day People Power event at Newcastle Business School, Northumbria University on 17 June 2020 addresses a range of workforce development issues such as health & well-being, leadership & management, marketing & communications, apprenticeships and use of technology.","breadcrumb":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/#primaryimage","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/07\/CIM-WE-2.png","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/07\/CIM-WE-2.png","width":585,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/drivingconsumeractions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hyperlink-technology.com\/nesma\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/hyperlink-technology.com\/nesma\/calendar\/"},{"@type":"ListItem","position":3,"name":"Driving consumer actions through brand interaction and experiences"}]},{"@type":"WebSite","@id":"https:\/\/hyperlink-technology.com\/nesma\/#website","url":"https:\/\/hyperlink-technology.com\/nesma\/","name":"nesma","description":"Marketing, communications and digital marketing training","publisher":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization","name":"nesma","url":"https:\/\/hyperlink-technology.com\/nesma\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","width":512,"height":512,"caption":"nesma"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/8472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":5,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/8472\/revisions"}],"predecessor-version":[{"id":8568,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/8472\/revisions\/8568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media\/8473"}],"wp:attachment":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media?parent=8472"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tags?post=8472"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events_cat?post=8472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}