{"id":7693,"date":"2020-02-03T11:30:53","date_gmt":"2020-02-03T11:30:53","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&amp;p=6779"},"modified":"2020-02-03T11:30:53","modified_gmt":"2020-02-03T11:30:53","slug":"perfectly-irrational-the-importance-of-psychological-validity-in-market-research-and-strategy-march-11","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/perfectly-irrational-the-importance-of-psychological-validity-in-market-research-and-strategy-march-11\/","title":{"rendered":"Perfectly irrational &#8211; March 11"},"content":{"rendered":"<p><strong>The importance of psychological validity in market research and strategy<\/strong><\/p>\n<p>Angus Carbarns, Director of Strategy at UX consultancy We Are Engines, explores key psychological biases underpinning consumer decision-making and their impact on market research and strategy. Rich in case studies and actionable takeaways, this talk should be of interest to brand managers, marketers, researchers and designers alike.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Angus Carbarns, Director of Strategy at UX consultancy We Are Engines, explores key psychological biases underpinning consumer decision-making and their impact on market research and strategy with CIM Scotland on 11 March. <\/p>\n","protected":false},"author":4,"featured_media":7722,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[11,743,744],"tribe_events_cat":[423,405,406,409,456],"class_list":["post-7693","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-cim","tag-market-research","tag-market-research-and-strategy","tribe_events_cat-cim","tribe_events_cat-key-events-tribe","tribe_events_cat-learning","tribe_events_cat-north-east","tribe_events_cat-social","cat_cim","cat_key-events-tribe","cat_learning","cat_north-east","cat_social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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