{"id":7681,"date":"2019-12-16T08:54:57","date_gmt":"2019-12-16T08:54:57","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&amp;p=6633"},"modified":"2019-12-16T08:54:57","modified_gmt":"2019-12-16T08:54:57","slug":"marketing-scaling-up-to-success-2","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/","title":{"rendered":"Marketing Vision &#8211; Scaleup North East Insight Workshop"},"content":{"rendered":"<p><strong>Veronica is providing one of the essential\u00a0masterclasses for the Scaleup North East programme on\u00a0Tuesday 18 February.\u00a0<\/strong><\/p>\n<p>She will be delivering a 1-day workshop focussing on the principles of Strategic Marketing relevant to a business preparing to\u00a0scale up.<\/p>\n<p style=\"font-weight: 400;\">Moving from organic growth to accelerated growth to meet scale-up ambitions requires a focused and targeted marketing strategy to drive sales and attract new customers.<\/p>\n<p style=\"font-weight: 400;\">This one day workshop is aimed at companies that are looking to accelerate growth and need to review or develop their approach to marketing in preparation for scaling.<\/p>\n<p>It will look at &#8211;<\/p>\n<p style=\"font-weight: 400;\">&#8211; Identify the marketing resources needed to support growth<\/p>\n<p style=\"font-weight: 400;\">&#8211; Establish how to set clear company and marketing objectives<\/p>\n<p style=\"font-weight: 400;\">&#8211;\u00a0Identifying primary barriers to moving forward internally and externally<\/p>\n<p style=\"font-weight: 400;\">&#8211;\u00a0Identify opportunities in product and market developments for growth<\/p>\n<p style=\"font-weight: 400;\">&#8211;\u00a0Identify what success looks like and how to measure progress.<\/p>\n<p>It&#8217;s a perfect session for SMEs who have been operating for a minimum of 3 years and are ready to take their businesses to another level through scaling up.<\/p>\n<p><strong>If Scaleup is something you could benefit from?\u00a0<a href=\"https:\/\/www.scaleupnortheast.co.uk\/_library\/files\/Scaleup%20Booklet%20WEB.pdf?utm_source=nesma+Newsletter&amp;utm_campaign=c75dac0bdc-EMAIL_CAMPAIGN_2018_05_22_COPY_01&amp;utm_medium=email&amp;utm_term=0_e6bbc43866-c75dac0bdc-\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.scaleupnortheast.co.uk\/_library\/files\/Scaleup%2520Booklet%2520WEB.pdf?utm_source%3Dnesma%2BNewsletter%26utm_campaign%3Dc75dac0bdc-EMAIL_CAMPAIGN_2018_05_22_COPY_01%26utm_medium%3Demail%26utm_term%3D0_e6bbc43866-c75dac0bdc-&amp;source=gmail&amp;ust=1576533612873000&amp;usg=AFQjCNFrrzFIVT6Ud0UiLP7Z9Tmj5BC86g\">Take a look at look at their\u00a0brochure.<\/a><\/strong><\/p>\n<p>This workshop will be delivered by Veronica Swindale, Managing Director of nesma.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veronica is running a 1-day masterclass for Scaleup North which will focus on the principles of Strategic Marketing relevant to a business preparing to\u00a0scale up.<\/p>\n","protected":false},"author":4,"featured_media":7721,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[714,715,115,716],"tribe_events_cat":[405,409],"class_list":["post-7681","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-rtc-north","tag-scaleup-north","tag-strategic-marketing","tag-strategic-marketing-plan","tribe_events_cat-key-events-tribe","tribe_events_cat-north-east","cat_key-events-tribe","cat_north-east"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Vision - Scaleup North East Insight Workshop - nesma<\/title>\n<meta name=\"description\" content=\"Veronica is running a 1-day masterclass for Scaleup North which will focus on the principles of Strategic Marketing relevant to a business preparing to\u00a0scale up on the 18 February at RTC North in Sunderland.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Vision - Scaleup North East Insight Workshop - nesma\" \/>\n<meta property=\"og:description\" content=\"Veronica is running a 1-day masterclass for Scaleup North which will focus on the principles of Strategic Marketing relevant to a business preparing to\u00a0scale up on the 18 February at RTC North in Sunderland.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/12\/Scale-up-North-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/\",\"name\":\"Marketing Vision - Scaleup North East Insight Workshop - nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/12\/Scale-up-North-1.png\",\"datePublished\":\"2019-12-16T08:54:57+00:00\",\"description\":\"Veronica is running a 1-day masterclass for Scaleup North which will focus on the principles of Strategic Marketing relevant to a business preparing to\u00a0scale up on the 18 February at RTC North in Sunderland.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/#primaryimage\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/12\/Scale-up-North-1.png\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/12\/Scale-up-North-1.png\",\"width\":585,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/calendar\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Vision &#8211; Scaleup North East Insight Workshop\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"name\":\"nesma\",\"description\":\"Marketing, communications and digital marketing training\",\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\",\"name\":\"nesma\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"width\":512,\"height\":512,\"caption\":\"nesma\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Vision - Scaleup North East Insight Workshop - nesma","description":"Veronica is running a 1-day masterclass for Scaleup North which will focus on the principles of Strategic Marketing relevant to a business preparing to\u00a0scale up on the 18 February at RTC North in Sunderland.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Vision - Scaleup North East Insight Workshop - nesma","og_description":"Veronica is running a 1-day masterclass for Scaleup North which will focus on the principles of Strategic Marketing relevant to a business preparing to\u00a0scale up on the 18 February at RTC North in Sunderland.","og_url":"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/","og_site_name":"nesma","og_image":[{"width":585,"height":440,"url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/12\/Scale-up-North-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/","name":"Marketing Vision - Scaleup North East Insight Workshop - nesma","isPartOf":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/#primaryimage"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/#primaryimage"},"thumbnailUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/12\/Scale-up-North-1.png","datePublished":"2019-12-16T08:54:57+00:00","description":"Veronica is running a 1-day masterclass for Scaleup North which will focus on the principles of Strategic Marketing relevant to a business preparing to\u00a0scale up on the 18 February at RTC North in Sunderland.","breadcrumb":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/#primaryimage","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/12\/Scale-up-North-1.png","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/12\/Scale-up-North-1.png","width":585,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/marketing-scaling-up-to-success-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hyperlink-technology.com\/nesma\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/hyperlink-technology.com\/nesma\/calendar\/"},{"@type":"ListItem","position":3,"name":"Marketing Vision &#8211; Scaleup North East Insight Workshop"}]},{"@type":"WebSite","@id":"https:\/\/hyperlink-technology.com\/nesma\/#website","url":"https:\/\/hyperlink-technology.com\/nesma\/","name":"nesma","description":"Marketing, communications and digital marketing training","publisher":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization","name":"nesma","url":"https:\/\/hyperlink-technology.com\/nesma\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","width":512,"height":512,"caption":"nesma"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/7681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":0,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/7681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media\/7721"}],"wp:attachment":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media?parent=7681"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tags?post=7681"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events_cat?post=7681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}