{"id":7615,"date":"2018-08-10T12:42:42","date_gmt":"2018-08-10T12:42:42","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&amp;p=5200"},"modified":"2018-08-10T12:42:42","modified_gmt":"2018-08-10T12:42:42","slug":"build-brand-online-videos-newcastle-2-2","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/build-brand-online-videos-newcastle-2-2\/","title":{"rendered":"Video Marketing &#8211; Newcastle &#8211; 27 Sept"},"content":{"rendered":"<h2><span style=\"color: #00b5ce;\">How to build your brand with online videos<\/span><\/h2>\n<p>Join us for a fun and practical day on how to create your own online videos to promote your business using your laptop or smartphone!<\/p>\n<p><strong><span style=\"color: #00b5ce;\">Date:<\/span><\/strong>\u00a013 June 2018<br \/>\n<span style=\"color: #00b5ce;\"><strong>Location:<\/strong><\/span> nesma, Gosforth<br \/>\n<strong><span style=\"color: #00b5ce;\">Time:<\/span><\/strong> 9:30am &#8211; 4:30pm<br \/>\n<strong><span style=\"color: #00b5ce;\">Course Leader:<\/span><\/strong> Pascal Fintoni<\/p>\n<p>Designed for professionals new to video marketing, we will explore all the steps needed to create online videos for your business by sharing the techniques used by successful video bloggers, documentary makers and film producers. This hands-on day will be delivered by experienced digital marketer and independent video maker Pascal Fintoni who will guide you through 6 sessions filled with tips and advice:<\/p>\n<p><strong>Part 1 \u2013 Why online video marketing?<\/strong> A \u2018scene setting\u2019 module to look at:<\/p>\n<ul>\n<li>the role of online videos in your online marketing strategy in 2018<\/li>\n<li>the impact of mobile phones and how it is changing social media forever<\/li>\n<li>the 3 essential steps of successful video marketers:<\/li>\n<\/ul>\n<p><em>Video Messaging \u2013 Video Meeting \u2013 Video Marketing \u00a9<\/em><\/p>\n<p><strong>Part 2 \u2013 Video Messaging \u2013 Build your confidence and get more value from your phone:<\/strong><\/p>\n<ul>\n<li>learn how to use <em>Twitter, Facebook, Instagram<\/em>,<em> Linkedin<\/em> and more for video messaging<\/li>\n<li>learn about the range of video messages that will make a difference to your business<\/li>\n<li><em>Practical Exercise:<\/em> practise recording video messages with your smartphone<\/li>\n<\/ul>\n<p><strong>Part 3 \u2013 Video Meeting \u2013 Build your audience and video content for blogging:<\/strong><\/p>\n<ul>\n<li>learn how to use <em>Periscope, Facebook Live<\/em>, <em>Zoom<\/em> and more for your Q&amp;A sessions<\/li>\n<li>how to structure your video meetings using documentary making format<\/li>\n<li><em>Practical Exercise:<\/em> planning your future video meeting sessions<\/li>\n<\/ul>\n<p><strong>Part 4 \u2013 Video Marketing \u2013 Build your brand and drive traffic to your website:<\/strong><\/p>\n<ul>\n<li>learn about the \u2018<em>3 Essential Online Videos\u2019<\/em> which will improve website conversion<\/li>\n<li>how to use scriptwriters\u2019 storytelling tools to keep your audience engaged<\/li>\n<li><em>Practical Exercise:<\/em> storyboarding your future video marketing content<\/li>\n<\/ul>\n<p><strong>Part 5 \u2013 Video Making Tips &#8211; Building your filming and editing kit on a budget:<\/strong><\/p>\n<ul>\n<li>Learn about the kit you will need to create your own mobile recording studio<\/li>\n<li>how to use filmmakers\u2019 techniques for best results: <em>light, location, length<\/em><\/li>\n<li>how to edit your online videos fast and make them look professional<\/li>\n<\/ul>\n<p><strong>Part 6 \u2013 Video Promotion Tips &#8211; Publishing and sharing your online videos:<\/strong><\/p>\n<ul>\n<li>Learn about the right webpage layout to showcase your online videos<\/li>\n<li>how to use YouTube and its many features to host your online videos<\/li>\n<li>how to use social media platforms to share and promote your online videos<\/li>\n<\/ul>\n<h3><span style=\"color: #00b5ce;\">About Pascal<\/span><\/h3>\n<p>Pascal Fintoni is a professional trainer and speaker with over 22 years of practical experience in digital marketing, Pascal has worked across diverse industry sectors developing and implementing audience engagement campaigns.<\/p>\n<p>Pascal is also a video producer and he has introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create great online reputations. His focus for the last few years has been to coach business owners to take back control of their digital communications and become the most trusted brand in their chosen markets.<\/p>\n<p><strong>Q&amp;A Session &#8211; Close<\/strong><\/p>\n<h3><span style=\"color: #00b5ce;\">Talk to us!<\/span><\/h3>\n<p>If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call\u00a0\u00a0+44 (0)7734 222 254 or email\u00a0<strong><span style=\"color: #00b5ce;\"><a style=\"color: #00b5ce;\" href=\"mailto:hello@hyperlink-technology.com\" target=\"_blank\" rel=\"noopener noreferrer\">hello@hyperlink-technology.com<\/a><\/span>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us for a fun and practical day on how to create your own online videos to promote your business using your laptop or smartphone!<\/p>\n","protected":false},"author":4,"featured_media":4137,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[615,48,407,410,616,58,100],"tribe_events_cat":[405,406,409,442],"class_list":["post-7615","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-brand","tag-marketing","tag-nesma","tag-north-east","tag-short-course","tag-social-media","tag-video","tribe_events_cat-key-events-tribe","tribe_events_cat-learning","tribe_events_cat-north-east","tribe_events_cat-short","cat_key-events-tribe","cat_learning","cat_north-east","cat_short"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to build your brand with online videos using your laptop or smartphone<\/title>\n<meta name=\"description\" content=\"Join us for a fun and practical day on how to create your own online videos to promote 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