{"id":7611,"date":"2018-08-03T14:06:45","date_gmt":"2018-08-03T14:06:45","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&amp;p=5074"},"modified":"2018-08-03T14:06:45","modified_gmt":"2018-08-03T14:06:45","slug":"measuring-marketing-with-metrics-newcastle-2","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/measuring-marketing-with-metrics-newcastle-2\/","title":{"rendered":"Measuring\u00a0Marketing Performance &#8211; Newcastle &#8211; 31 Oct"},"content":{"rendered":"<blockquote><p>As with any function in business, it is important to be able to demonstrate the value of your activity and expenditure.<\/p><\/blockquote>\n<p>This 1-day course on Measuring\u00a0Marketing\u00a0Performance helps you to identify what you should be doing rather than what you could be doing.\u00a0 You will learn how to measure the return on any\u00a0marketing\u00a0expenditure and demonstrate why it is an investment for your organisation as opposed to a pure cost.<\/p>\n<h3><span style=\"color: #00b5ce;\">Metrics\u00a0explored will include:<\/span><\/h3>\n<ul>\n<li>Financial<\/li>\n<li>Communications<\/li>\n<li>Customer satisfaction<\/li>\n<li>Strategic<\/li>\n<\/ul>\n<p>All measured against clearly specified objectives for your firm.<\/p>\n<p>You will be able to take away a workable dashboard that helps you to show in infographic form the relative performance of all your\u00a0marketing activity.<\/p>\n<p>This course will help you develop a more quantitative approach to the development, implementation and evaluation of your\u00a0marketing\u00a0plans and associated activities, using appropriate\u00a0metrics\u00a0to assess both the efficiency and effectiveness of both strategies and tactics.<\/p>\n<h3><span style=\"color: #00b5ce;\">Who should attend?<\/span><\/h3>\n<p>This workshop has been designed for people who understand the critical importance of measuring and evaluating their\u00a0marketing\u00a0activities and expenditure, and are ready to invest some time and brainpower in developing a\u00a0metrics-oriented approach to doing the best they can with the resources they\u2019ve got, and who want to prove that their\u00a0marketing\u00a0actually works!<\/p>\n<p><strong>If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call\u00a0\u00a0+44 (0)7734 222 254 or email\u00a0<span style=\"color: #00b5ce;\"><a style=\"color: #00b5ce;\" href=\"mailto:hello@hyperlink-technology.com\" target=\"_blank\" rel=\"noopener noreferrer\">hello@hyperlink-technology.com<\/a>.<\/span>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This 1-day course on Measuring\u00a0Marketing\u00a0Performance helps you to identify what you should be doing rather than what you could be doing.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":4420,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[673,24,674],"tribe_events_cat":[405,406,409],"class_list":["post-7611","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-marketing-metrics","tag-marketing-training","tag-measuring-marketing-performance","tribe_events_cat-key-events-tribe","tribe_events_cat-learning","tribe_events_cat-north-east","cat_key-events-tribe","cat_learning","cat_north-east"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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