{"id":7527,"date":"2017-04-12T11:15:57","date_gmt":"2017-04-12T11:15:57","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&amp;eventDate=2017-06-22#038;p=2804"},"modified":"2017-04-12T11:15:57","modified_gmt":"2017-04-12T11:15:57","slug":"cim-certificate-professional-marketing-level-4-2017-06-22-2","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-certificate-professional-marketing-level-4-2017-06-22-2\/","title":{"rendered":"CIM Certificate in Professional Marketing &#8211; Marketing Module"},"content":{"rendered":"<div id=\"page-title\">\n<h2 class=\"pagetitle\"><span style=\"color: #00b5ce;\">Marketing Module Overview<\/span><\/h2>\n<p>The Marketing module is about recognising the importance of marketing&#8217;s role in driving success and delivering results. It covers the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It provides an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs.<\/p>\n<p><strong>This is a course for the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.<\/strong><\/p>\n<p><span style=\"color: #00b5ce;\"><strong>Topics covered:<\/strong><\/span><\/p>\n<ul>\n<li>Building cross-functional relationships<\/li>\n<li>Harnessing resources to deliver effective marketing solutions<\/li>\n<li>Creating effective communications to deliver value to customers<\/li>\n<li>Understanding product and brand management<\/li>\n<li>The marketing communications mix<\/li>\n<li>Developing integrated marketing communications.<\/li>\n<\/ul>\n<\/div>\n<p>This module can be taken standalone as a bite-size course or studied as part of the <span style=\"color: #00b5ce;\"><strong style=\"color: #00b5ce;\"><a style=\"color: #00b5ce;\" href=\"https:\/\/hyperlink-technology.com\/nesma\/courses\/cim-certificate-professional-marketing-level-4\" target=\"_blank\" rel=\"noopener noreferrer\">CIM Level 4 Certificate in Professional Marketing\u00a0<\/a>\u00a0<\/strong><\/span>It will<span style=\"color: #00b5ce;\"><strong style=\"color: #00b5ce;\">\u00a0<\/strong><\/span>give you the ability to understand the wider role of marketing and how your practical skills can be applied to your career progression within the marketing profession. Successful achievement of the CIM Certificate will allow progression onto the\u00a0<strong><span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"https:\/\/hyperlink-technology.com\/nesma\/courses\/cim-diploma-professional-marketing-level-6\">CIM Diploma in Professional Marketing (Level 6).<\/a><\/span><\/strong><\/p>\n<h3><span style=\"color: #00b5ce;\">Learning options:<\/span><\/h3>\n<p>We offer daytimes, evenings, face to face and blended learning approaches.<\/p>\n<h3><span style=\"color: #00b5ce;\">Other Level 4 Modules include:<\/span><\/h3>\n<p><span style=\"color: #00b5ce;\">Integrated Communications<br \/>\n<\/span><span style=\"color: #00b5ce;\">Customer Experience (elective)<br \/>\n<\/span><span style=\"color: #00b5ce;\">Digital Marketing (elective)<\/span><\/p>\n<h3><span style=\"color: #00b5ce;\">Not sure if this is the right course for you?<br \/>\nTalk to us!<\/span><\/h3>\n<p><strong>T:<\/strong> 07900 223721 <strong>E:<\/strong> hello@hyperlink-technology.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This marketing course is for the practising marketer, full of contemporary marketing content to equip you for the current global landscape. Successful completion of the Certificate will establish the knowledge, skills and understanding necessary to be able to perform at an operational level and to carry out an essential and successful marketing role within the workplace.<\/p>\n","protected":false},"author":4,"featured_media":1534,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[11,295,532,28,48],"tribe_events_cat":[427,406,409,429],"class_list":["post-7527","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-cim","tag-communications","tag-customer-experience","tag-digital-marketing","tag-marketing","tribe_events_cat-cumbria","tribe_events_cat-learning","tribe_events_cat-north-east","tribe_events_cat-scotland","cat_cumbria","cat_learning","cat_north-east","cat_scotland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CIM Certificate in Professional Marketing - Marketing Module - nesma<\/title>\n<meta name=\"description\" content=\"The CIM Level 4 Certificate in Professional Marketing will give you the ability to understand the wider role of marketing. 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