{"id":6781,"date":"2020-02-03T11:33:22","date_gmt":"2020-02-03T11:33:22","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&#038;p=6781"},"modified":"2020-03-31T15:36:13","modified_gmt":"2020-03-31T15:36:13","slug":"brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/","title":{"rendered":"Brand activation &#8211; March 31 &#8211; Cancelled"},"content":{"rendered":"<p>* This event has been cancelled.*<\/p>\n<p><strong>Driving consumer actions through brand interaction and experiences<\/strong><\/p>\n<p>As marketers, satisfying your customers today is not all that they want, brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections.<\/p>\n<p>Our speaker, Gerry Campbell, will explore how brands can &#8216;pull at the heart strings&#8217; of their customers and how technology plays a huge part in creating that emotive campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>* This event has been cancelled.*\nGerry Campbell, will explore how brands can &#8216;pull at the heart strings&#8217; of their customers and how technology plays a huge part in creating that emotive campaign with CIM Scotland on 31 March.<\/p>\n","protected":false},"author":4,"featured_media":7716,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[615,11,745,48],"tribe_events_cat":[423,405,406,409,456],"class_list":["post-6781","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-brand","tag-cim","tag-consumer-actions","tag-marketing","tribe_events_cat-cim","tribe_events_cat-key-events-tribe","tribe_events_cat-learning","tribe_events_cat-north-east","tribe_events_cat-social","cat_cim","cat_key-events-tribe","cat_learning","cat_north-east","cat_social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand activation - March 31 - Cancelled - nesma<\/title>\n<meta name=\"description\" content=\"Gerry Campbell, will explore how brands can &#039;pull at the heart strings&#039; of their customers and how technology plays a huge part in creating that emotive campaign with CIM Scotland on 31 March.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand activation - March 31 - Cancelled - nesma\" \/>\n<meta property=\"og:description\" content=\"Gerry Campbell, will explore how brands can &#039;pull at the heart strings&#039; of their customers and how technology plays a huge part in creating that emotive campaign with CIM Scotland on 31 March.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-31T15:36:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/02\/Brand.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/\",\"name\":\"Brand activation - March 31 - Cancelled - nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/02\/Brand.png\",\"datePublished\":\"2020-02-03T11:33:22+00:00\",\"dateModified\":\"2020-03-31T15:36:13+00:00\",\"description\":\"Gerry Campbell, will explore how brands can 'pull at the heart strings' of their customers and how technology plays a huge part in creating that emotive campaign with CIM Scotland on 31 March.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/#primaryimage\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/02\/Brand.png\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/02\/Brand.png\",\"width\":585,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/calendar\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand activation &#8211; March 31 &#8211; Cancelled\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"name\":\"nesma\",\"description\":\"Marketing, communications and digital marketing training\",\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\",\"name\":\"nesma\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"width\":512,\"height\":512,\"caption\":\"nesma\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand activation - March 31 - Cancelled - nesma","description":"Gerry Campbell, will explore how brands can 'pull at the heart strings' of their customers and how technology plays a huge part in creating that emotive campaign with CIM Scotland on 31 March.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/","og_locale":"en_US","og_type":"article","og_title":"Brand activation - March 31 - Cancelled - nesma","og_description":"Gerry Campbell, will explore how brands can 'pull at the heart strings' of their customers and how technology plays a huge part in creating that emotive campaign with CIM Scotland on 31 March.","og_url":"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/","og_site_name":"nesma","article_modified_time":"2020-03-31T15:36:13+00:00","og_image":[{"width":585,"height":440,"url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/02\/Brand.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/","name":"Brand activation - March 31 - Cancelled - nesma","isPartOf":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/#primaryimage"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/#primaryimage"},"thumbnailUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/02\/Brand.png","datePublished":"2020-02-03T11:33:22+00:00","dateModified":"2020-03-31T15:36:13+00:00","description":"Gerry Campbell, will explore how brands can 'pull at the heart strings' of their customers and how technology plays a huge part in creating that emotive campaign with CIM Scotland on 31 March.","breadcrumb":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/#primaryimage","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/02\/Brand.png","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2020\/02\/Brand.png","width":585,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/brand-activation-driving-consumer-actions-through-brand-interaction-and-experiences-march-31\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hyperlink-technology.com\/nesma\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/hyperlink-technology.com\/nesma\/calendar\/"},{"@type":"ListItem","position":3,"name":"Brand activation &#8211; March 31 &#8211; Cancelled"}]},{"@type":"WebSite","@id":"https:\/\/hyperlink-technology.com\/nesma\/#website","url":"https:\/\/hyperlink-technology.com\/nesma\/","name":"nesma","description":"Marketing, communications and digital marketing training","publisher":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization","name":"nesma","url":"https:\/\/hyperlink-technology.com\/nesma\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","width":512,"height":512,"caption":"nesma"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/6781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":0,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/6781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media\/7716"}],"wp:attachment":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media?parent=6781"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tags?post=6781"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events_cat?post=6781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}