{"id":6146,"date":"2019-04-30T13:52:41","date_gmt":"2019-04-30T13:52:41","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&#038;p=6146"},"modified":"2019-04-30T13:52:41","modified_gmt":"2019-04-30T13:52:41","slug":"search_engine_optimisation-2-2","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/search_engine_optimisation-2-2\/","title":{"rendered":"Google Search Engine Optimisation Training &#8211; Newcastle &#8211; 2 July"},"content":{"rendered":"<h3><span style=\"color: #00b5ce;\">This 1-day course will help you understand the mechanics and best practices of Search Engine Optimisation (SEO).<\/span><\/h3>\n<p>SEO is a marketing discipline focused on growing your online visibility, but it takes time and patience to master as the results are not instantly visible or immediately obvious.<\/p>\n<p>Search Engine Optimisation (SEO) has evolved dramatically since the early 2000\u2019s where stuffing keywords into a keyword tag, or using white text on a white background, was sufficient to help you rank in that all elusive \u2018number 1\u2019 spot.<\/p>\n<p>Now with \u2018position 0\u2019 being the most sought-after spot in the search engines, come and learn the latest tips and tricks from expert practitioners and why the importance of the triumvirate of component parts \u2013\u00a0<strong>Technical, Content and Links<\/strong>\u00a0\u2013 need to be working collectively to ensure greater visibility for your desired topics and phrases.<\/p>\n<h3><span style=\"color: #00b5ce;\">Course content:<\/span><\/h3>\n<ul>\n<li>What is SEO?<\/li>\n<li>How do the search engines work?<\/li>\n<li>What should your SEO strategy include?<\/li>\n<li>Crafting a co-ordinated keyword strategy<\/li>\n<li>Writing content for the user and search engines<\/li>\n<li>Achieving technical SEO excellence<\/li>\n<li>Developing an exceptional outreach strategy and plan<\/li>\n<li>Monitoring and understanding impact and effectiveness<\/li>\n<\/ul>\n<h3><span style=\"color: #00b5ce;\">Who should attend:<\/span><\/h3>\n<p>Any marketer who is interested in increasing sales and revenue.<\/p>\n<h3><span style=\"color: #00b5ce;\">Level:<\/span><\/h3>\n<p>This is an intermediate course.<\/p>\n<p><strong>If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call\u00a0\u00a0+44 (0)7734 222 254 or email\u00a0<span style=\"color: #00b5ce;\"><a style=\"color: #00b5ce;\" href=\"mailto:hello@hyperlink-technology.com\" target=\"_blank\" rel=\"noopener noreferrer\">hello@hyperlink-technology.com<\/a><\/span>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This 1-day course will help you understand the mechanics and best practices of Search Engine Optimisation (SEO).<\/p>\n","protected":false},"author":4,"featured_media":5041,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[492,495,496],"tribe_events_cat":[405,406,409],"class_list":["post-6146","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-digital-marketing-training","tag-search-engine-optimisation","tag-seo","tribe_events_cat-key-events-tribe","tribe_events_cat-learning","tribe_events_cat-north-east","cat_key-events-tribe","cat_learning","cat_north-east"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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