{"id":5757,"date":"2018-12-20T14:12:57","date_gmt":"2018-12-20T14:12:57","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&#038;p=5757"},"modified":"2018-12-20T14:12:57","modified_gmt":"2018-12-20T14:12:57","slug":"google_tag_manager_training-2","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/","title":{"rendered":"Google Tag Manager training &#8211; Newcastle &#8211; 20 Feb"},"content":{"rendered":"<h3><span style=\"color: #00b5ce;\">Take back your marketing campaigns with Google Tag Manager training!<\/span><\/h3>\n<p>This one-day GTM training courses, we will provide you with all the requisite skills to get up and running with Tag Manager.<\/p>\n<h3><span style=\"color: #00b5ce;\">What will you learn:<\/span><\/h3>\n<p>We will give you a genuine understanding and provide actionable training that you can take back to the office with you. Once you have done this course, you will be confident about what you need GTM to do, and most importantly, how to do it for yourself!<\/p>\n<p>Gone will be the need to rely on your developers to implement marketing tags. You will be extremely comfortable with GTM terminology, and you will have no problem in quickly and reliably adding the tags you need to your website.<\/p>\n<h3><span style=\"color: #00b5ce;\">Course content:<\/span><\/h3>\n<p>To make sure you get the most out of the training course, we start with the very basics of GTM and then gradually work through to the more advanced concepts. At the end of the day, you will have all the knowledge you need for a full site implementation.<\/p>\n<ul>\n<li>Introduction to Google Tag Manager<\/li>\n<li>Setting up Tag Manager accounts and installing containers<\/li>\n<li>Controlling versions and user access<\/li>\n<li>Using Tags, Triggers (Rules) and Variables (Macros)<\/li>\n<li>Using Built-In Tags<\/li>\n<li>Adding code to capture specific Google Analytics events<\/li>\n<li>Implementing a data layer<\/li>\n<li>Time-saving best practices<\/li>\n<li>GTM Capabilities &amp; Limitations<\/li>\n<\/ul>\n<h3><span style=\"color: #00b5ce;\">Who should attend:<\/span><\/h3>\n<p>This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform.<\/p>\n<h3><span style=\"color: #00b5ce;\">Level:<\/span><\/h3>\n<p>This is an intermediate course.<\/p>\n<p><strong>If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call\u00a0\u00a0+44 (0)7734 222 254 or email\u00a0<span style=\"color: #00b5ce;\"><a style=\"color: #00b5ce;\" href=\"mailto:hello@hyperlink-technology.com\" target=\"_blank\" rel=\"noopener noreferrer\">hello@hyperlink-technology.com<\/a><\/span>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We 1\/2 day course will give you a genuine understanding of Google Tag Manager (GTM) and provide actionable training that you can take back to the office with you.<\/p>\n","protected":false},"author":4,"featured_media":5045,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[492,493,494],"tribe_events_cat":[405,406,409],"class_list":["post-5757","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-digital-marketing-training","tag-google-tag-manager-training","tag-gtm-training-course","tribe_events_cat-key-events-tribe","tribe_events_cat-learning","tribe_events_cat-north-east","cat_key-events-tribe","cat_learning","cat_north-east"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Tag Manager training - Newcastle - 20 Feb - nesma<\/title>\n<meta name=\"description\" content=\"We 1\/2 day course will give you a genuine understanding of Google Tag Manager (GTM) and provide actionable training that you can take back to the office with you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tag Manager training - Newcastle - 20 Feb - nesma\" \/>\n<meta property=\"og:description\" content=\"We 1\/2 day course will give you a genuine understanding of Google Tag Manager (GTM) and provide actionable training that you can take back to the office with you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/08\/Tag-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/\",\"name\":\"Google Tag Manager training - Newcastle - 20 Feb - nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/08\/Tag-2.png\",\"datePublished\":\"2018-12-20T14:12:57+00:00\",\"description\":\"We 1\/2 day course will give you a genuine understanding of Google Tag Manager (GTM) and provide actionable training that you can take back to the office with you.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/#primaryimage\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/08\/Tag-2.png\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/08\/Tag-2.png\",\"width\":585,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/calendar\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Tag Manager training &#8211; Newcastle &#8211; 20 Feb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"name\":\"nesma\",\"description\":\"Marketing, communications and digital marketing training\",\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\",\"name\":\"nesma\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"width\":512,\"height\":512,\"caption\":\"nesma\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Tag Manager training - Newcastle - 20 Feb - nesma","description":"We 1\/2 day course will give you a genuine understanding of Google Tag Manager (GTM) and provide actionable training that you can take back to the office with you.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/","og_locale":"en_US","og_type":"article","og_title":"Google Tag Manager training - Newcastle - 20 Feb - nesma","og_description":"We 1\/2 day course will give you a genuine understanding of Google Tag Manager (GTM) and provide actionable training that you can take back to the office with you.","og_url":"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/","og_site_name":"nesma","og_image":[{"width":585,"height":440,"url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/08\/Tag-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/","name":"Google Tag Manager training - Newcastle - 20 Feb - nesma","isPartOf":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/#primaryimage"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/#primaryimage"},"thumbnailUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/08\/Tag-2.png","datePublished":"2018-12-20T14:12:57+00:00","description":"We 1\/2 day course will give you a genuine understanding of Google Tag Manager (GTM) and provide actionable training that you can take back to the office with you.","breadcrumb":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/#primaryimage","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/08\/Tag-2.png","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/08\/Tag-2.png","width":585,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/google_tag_manager_training-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hyperlink-technology.com\/nesma\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/hyperlink-technology.com\/nesma\/calendar\/"},{"@type":"ListItem","position":3,"name":"Google Tag Manager training &#8211; Newcastle &#8211; 20 Feb"}]},{"@type":"WebSite","@id":"https:\/\/hyperlink-technology.com\/nesma\/#website","url":"https:\/\/hyperlink-technology.com\/nesma\/","name":"nesma","description":"Marketing, communications and digital marketing training","publisher":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization","name":"nesma","url":"https:\/\/hyperlink-technology.com\/nesma\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","width":512,"height":512,"caption":"nesma"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/5757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":0,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/5757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media\/5045"}],"wp:attachment":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media?parent=5757"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tags?post=5757"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events_cat?post=5757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}