{"id":5751,"date":"2018-12-20T14:05:17","date_gmt":"2018-12-20T14:05:17","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&#038;p=5751"},"modified":"2018-12-20T14:05:17","modified_gmt":"2018-12-20T14:05:17","slug":"google_analytics_training-2","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/google_analytics_training-2\/","title":{"rendered":"Google Analytics Training &#8211; Newcastle &#8211; 23 Jan"},"content":{"rendered":"<h3><span style=\"color: #00b5ce;\">Let us help you improve your digital strategy to meet your business goals.<\/span><\/h3>\n<p>Google Analytics is a vast and fast-changing platform that it can be overwhelming at times, we\u2019ll help you overcome the challenges you\u2019re facing. Come and learn insider tips from expert practitioners.<\/p>\n<blockquote><p>100% of previous delegates agree that they learned practical tips to use in their place of work.<\/p><\/blockquote>\n<p>You will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform, which invariably is underutilised, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation.<\/p>\n<h3><span style=\"color: #00b5ce;\">Course content:<\/span><\/h3>\n<ul>\n<li>Introduction to Google Analytics<\/li>\n<li>Why use Analytics?<\/li>\n<li>Limitations of the data<\/li>\n<li>What are Metrics and Dimensions?<\/li>\n<li>Fundamental Set up including \u2013 Filters and Segments<\/li>\n<li>Mining the Data \u2013 looking at Audience, Acquisition, Behaviour and Conversion interfaces<\/li>\n<li>ECommerce Tracking, Event Tracking and Goal Setting<\/li>\n<li>Interpreting the Data<\/li>\n<li>Creating Custom Dashboards<\/li>\n<li>Day-to-Day Administration<\/li>\n<\/ul>\n<h3><span style=\"color: #00b5ce;\">Who should attend:<\/span><\/h3>\n<p>The course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments, more and more staff need to understand the data and how to utilise it.<\/p>\n<h3><span style=\"color: #00b5ce;\">Level:<\/span><\/h3>\n<p>This is an intermediate course.<\/p>\n<p><strong>If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call\u00a0\u00a0+44 (0)7734 222 254 or email\u00a0<span style=\"color: #00b5ce;\"><a style=\"color: #00b5ce;\" href=\"mailto:hello@hyperlink-technology.com\" target=\"_blank\" rel=\"noopener noreferrer\">hello@hyperlink-technology.com<\/a><\/span>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments, more and more staff need to understand the data and how to utilise it.<\/p>\n","protected":false},"author":4,"featured_media":4414,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[492,555,556],"tribe_events_cat":[405,406,409],"class_list":["post-5751","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-digital-marketing-training","tag-google-analytics","tag-metrics","tribe_events_cat-key-events-tribe","tribe_events_cat-learning","tribe_events_cat-north-east","cat_key-events-tribe","cat_learning","cat_north-east"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics Training - Newcastle - 23 Jan - nesma<\/title>\n<meta name=\"description\" content=\"This 1-day course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_analytics_training-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics Training - Newcastle - 23 Jan - nesma\" \/>\n<meta property=\"og:description\" content=\"This 1-day course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_analytics_training-2\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/03\/nesma-Google-Analytics.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_analytics_training-2\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_analytics_training-2\/\",\"name\":\"Google Analytics Training - Newcastle - 23 Jan - nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_analytics_training-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_analytics_training-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/03\/nesma-Google-Analytics.png\",\"datePublished\":\"2018-12-20T14:05:17+00:00\",\"description\":\"This 1-day course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_analytics_training-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_analytics_training-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_analytics_training-2\/#primaryimage\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/03\/nesma-Google-Analytics.png\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/03\/nesma-Google-Analytics.png\",\"width\":585,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/google_analytics_training-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/calendar\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Analytics Training &#8211; 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