{"id":5505,"date":"2018-10-11T13:36:30","date_gmt":"2018-10-11T13:36:30","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&#038;p=5505"},"modified":"2018-10-11T13:36:30","modified_gmt":"2018-10-11T13:36:30","slug":"cim-training-brand-masterclass","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/","title":{"rendered":"CIM Training &#8211; Brand &#8211; Masterclass"},"content":{"rendered":"<p>This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We\u2019ll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand.<\/p>\n<div class=\"text\">\n<h3><span style=\"color: #00b5ce;\">Who should attend?<\/span><\/h3>\n<p>This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.<\/p>\n<\/div>\n<div class=\"text\">\n<h3><span style=\"color: #00b5ce;\">Learning outcomes<\/span><\/h3>\n<p>Part one: Brand importance<\/p>\n<ul>\n<li>What is a brand?<\/li>\n<li>Why do I need a brand?<\/li>\n<li>Brand value.<\/li>\n<\/ul>\n<p>Part two: Brand creation<\/p>\n<ul>\n<li>Brand focus.<\/li>\n<li>Brand strategy.<\/li>\n<li>Brand culture.<\/li>\n<\/ul>\n<p>Part three: Brand implementation<\/p>\n<ul>\n<li>Brand design.<\/li>\n<li>Brand identity.<\/li>\n<li>Brand experience.<\/li>\n<\/ul>\n<p>Part four: Brand sustainability<\/p>\n<ul>\n<li>Employer Branding.<\/li>\n<li>Brand standards.<\/li>\n<li>Brand protection.<\/li>\n<li>Brand delivery.<\/li>\n<\/ul>\n<p>The\u00a0Chartered Institute of Marketing\u00a0(CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional\u00a0<span style=\"color: #00b5ce;\"><strong><a style=\"color: #00b5ce;\" href=\"https:\/\/hyperlink-technology.com\/nesma\/qualifications\" target=\"_blank\" rel=\"noopener noreferrer\">CIM\u00a0qualifications<\/a><\/strong>\u00a0<\/span>are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.<\/p>\n<p>If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or\u00a0<span style=\"color: #00b5ce;\"><a style=\"color: #00b5ce;\" href=\"mailto:hello@hyperlink-technology.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>hello@hyperlink-technology.com<\/strong><\/a><\/span>.<\/p>\n<p><strong>All courses can be booked directly on the CIM website<\/strong>\u00a0<strong><a href=\"https:\/\/www.cim.co.uk\/training\/list-courses\/?facet_Location=Newcastle+NE3+1HP\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #00b5ce;\">HERE<\/span><\/a><\/strong>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.<\/p>\n","protected":false},"author":4,"featured_media":5432,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[687,294,315],"tribe_events_cat":[423,405,406,409,442],"class_list":["post-5505","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-brand-masterclass","tag-cim-short-courses","tag-cim-training","tribe_events_cat-cim","tribe_events_cat-key-events-tribe","tribe_events_cat-learning","tribe_events_cat-north-east","tribe_events_cat-short","cat_cim","cat_key-events-tribe","cat_learning","cat_north-east","cat_short"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CIM Training - Brand - Masterclass - nesma<\/title>\n<meta name=\"description\" content=\"This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIM Training - Brand - Masterclass - nesma\" \/>\n<meta property=\"og:description\" content=\"This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/10\/New-CIM-courses.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/\",\"name\":\"CIM Training - Brand - Masterclass - nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/10\/New-CIM-courses.png\",\"datePublished\":\"2018-10-11T13:36:30+00:00\",\"description\":\"This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/#primaryimage\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/10\/New-CIM-courses.png\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/10\/New-CIM-courses.png\",\"width\":585,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/calendar\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CIM Training &#8211; Brand &#8211; Masterclass\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"name\":\"nesma\",\"description\":\"Marketing, communications and digital marketing training\",\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\",\"name\":\"nesma\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"width\":512,\"height\":512,\"caption\":\"nesma\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CIM Training - Brand - Masterclass - nesma","description":"This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/","og_locale":"en_US","og_type":"article","og_title":"CIM Training - Brand - Masterclass - nesma","og_description":"This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications.","og_url":"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/","og_site_name":"nesma","og_image":[{"width":585,"height":440,"url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/10\/New-CIM-courses.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/","name":"CIM Training - Brand - Masterclass - nesma","isPartOf":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/#primaryimage"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/#primaryimage"},"thumbnailUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/10\/New-CIM-courses.png","datePublished":"2018-10-11T13:36:30+00:00","description":"This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications.","breadcrumb":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/#primaryimage","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/10\/New-CIM-courses.png","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/10\/New-CIM-courses.png","width":585,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-brand-masterclass\/2019-02-11\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hyperlink-technology.com\/nesma\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/hyperlink-technology.com\/nesma\/calendar\/"},{"@type":"ListItem","position":3,"name":"CIM Training &#8211; Brand &#8211; Masterclass"}]},{"@type":"WebSite","@id":"https:\/\/hyperlink-technology.com\/nesma\/#website","url":"https:\/\/hyperlink-technology.com\/nesma\/","name":"nesma","description":"Marketing, communications and digital marketing training","publisher":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization","name":"nesma","url":"https:\/\/hyperlink-technology.com\/nesma\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","width":512,"height":512,"caption":"nesma"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/5505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":0,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events\/5505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media\/5432"}],"wp:attachment":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media?parent=5505"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tags?post=5505"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tribe_events_cat?post=5505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}