{"id":3861,"date":"2018-01-05T09:33:59","date_gmt":"2018-01-05T09:33:59","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&#038;p=3861"},"modified":"2018-01-05T09:33:59","modified_gmt":"2018-01-05T09:33:59","slug":"3861","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/3861\/","title":{"rendered":"Medical product development explored &#8211; 15 Feb"},"content":{"rendered":"<p><span style=\"color: #b5be0e;\"><strong><a style=\"color: #b5be0e;\" href=\"http:\/\/www.ncl.ac.uk\/business-school\/\" target=\"_blank\" rel=\"noopener noreferrer\">Newcastle University Business <span style=\"color: #b5be0e;\">School<\/span> <\/a><\/strong><\/span><a href=\"http:\/\/www.ncl.ac.uk\/business-school\/\" target=\"_blank\" rel=\"noopener noreferrer\">i<\/a>s to\u00a0host a CIM event on 15 February which will look at customer insights for better product marketing, specifically in the medical sector.<\/p>\n<p><strong>Registration and networking is\u00a0<\/strong><strong>from 18:00, the session starts at 18:30 and finishes at 20:00.<\/strong><\/p>\n<p>Nick Hutchinson, Medical Ambassador for CIM in the North East, who is organising the event explained, \u201cThe commercial success of products and services for medical or healthcare applications depends on the identification of unmet customer needs and the development of an offering that meets them. Attending this event will allow delegates to advance their company\u2019s strategic marketing initiatives, develop better market offerings and gain a competitive edge.\u201d<\/p>\n<p>Chaired by Dale Athey, CEO of Orla Protein Technologies, who will be joined by three expert speakers: Dr Josephine Go Jefferies, Assistant Professor in Marketing at Newcastle University Business School, Colin Tristram, Director at HistoCyte Laboratories Ltd and Holly Shiel-Redfern, Commercial Director at Explain Market Research, the event will include presentations and a panel<br \/>\ndiscussion, during which the audience will have the opportunity to ask questions.<\/p>\n<p>The event, sponsored by NRG and Newcastle University Business School, is open to CIM members and non-members.<\/p>\n<p><strong><span style=\"color: #b5be0e;\">CPD duration<\/span>:<\/strong> 1.5 hours<br \/>\n<span style=\"color: #b5be0e;\"><strong>Category:<\/strong><\/span> Insights<\/p>\n<p><span style=\"color: #b5be0e;\"><strong>Contact:<\/strong><\/span> Network Support team Contact e-mail: cim.events@cim.co.uk<br \/>\n<span style=\"color: #b5be0e;\"><strong><span style=\"color: #b5be0e;\">Contact<\/span> phone:<\/strong><\/span> +44 (0)1628 427340<\/p>\n<p><span style=\"color: #b5be0e;\"><b>Member:<\/b><\/span>\u00a0\u00a30.00<br \/>\n<span style=\"color: #b5be0e;\"><b>Studying member:<\/b>\u00a0<\/span>\u00a30.00<br \/>\n<span style=\"color: #b5be0e;\"><b>Student:<\/b>\u00a0<\/span>\u00a30.00<br \/>\n<span style=\"color: #b5be0e;\"><b>Non-member:<\/b><\/span>\u00a0\u00a310.00<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newcastle University Business School will host a CIM event on 15 February which will look at customer insights for better product marketing, specifically in the medical sector. Attending this event will allow you to advance your company\u2019s strategic marketing initiatives, develop better market offerings and gain a competitive edge.  <\/p>\n","protected":false},"author":4,"featured_media":4002,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[617,618,619],"tribe_events_cat":[423,406,409],"class_list":["post-3861","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-newcastle-university-business-school","tag-nick-hutchinson","tag-product-marketing","tribe_events_cat-cim","tribe_events_cat-learning","tribe_events_cat-north-east","cat_cim","cat_learning","cat_north-east"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medical product development explored - 15 Feb - nesma<\/title>\n<meta name=\"description\" content=\"Newcastle University Business School will host a CIM event on 15 February which will look at customer insights for better product marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/3861\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medical product development explored - 15 Feb - nesma\" \/>\n<meta property=\"og:description\" content=\"Newcastle University Business School will host a CIM event on 15 February which will look at customer insights for better product marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/event\/3861\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/02\/CIM-NEW-SIZE-Medical.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/3861\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/3861\/\",\"name\":\"Medical product development explored - 15 Feb - nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/3861\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/3861\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/02\/CIM-NEW-SIZE-Medical.png\",\"datePublished\":\"2018-01-05T09:33:59+00:00\",\"description\":\"Newcastle University Business School will host a CIM event on 15 February which will look at customer insights for better product marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/3861\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperlink-technology.com\/nesma\/event\/3861\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/3861\/#primaryimage\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/02\/CIM-NEW-SIZE-Medical.png\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/02\/CIM-NEW-SIZE-Medical.png\",\"width\":585,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/event\/3861\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/calendar\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Medical product development explored &#8211; 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