{"id":2624,"date":"2017-03-20T13:56:20","date_gmt":"2017-03-20T13:56:20","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&#038;p=2624"},"modified":"2017-03-20T13:56:20","modified_gmt":"2017-03-20T13:56:20","slug":"cim-level-4-customer-experience","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-level-4-customer-experience\/","title":{"rendered":"CIM Level 4 &#8211; Customer Experience Module"},"content":{"rendered":"<p>This is part of the<strong>\u00a0<span style=\"color: #00b5ce;\"><a style=\"color: #00b5ce;\" href=\"https:\/\/hyperlink-technology.com\/nesma\/courses\/cim-certificate-professional-marketing-level-4\">CIM Certificate in Professional Marketing \u2013 Level 4 qualification<\/a><\/span><\/strong>.<\/p>\n<p>All CIM modules can be studied as stand-alone as bite-size awards or combined to attain the full qualification. You can study the modules in any order if you are going for the full qualification. Level 4 is equivalent to a Foundation Degree.<\/p>\n<p><strong><span style=\"color: #00b5ce;\">Module:<\/span><\/strong>\u00a0Customer Experience<br \/>\n<strong><span style=\"color: #00b5ce;\">Awarding body:<\/span><\/strong> Chartered Institute of Marketing<br \/>\n<span style=\"color: #00b5ce;\"><strong>Duration:<\/strong><\/span> 10 weeks<br \/>\n<span style=\"color: #00b5ce;\"><strong>Assessment:<\/strong><\/span> Work based assignment<\/p>\n<p>The module shows how a deeper knowledge of customer requirements within different contexts allows organisations to enhance the customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.<\/p>\n<p><strong><span style=\"color: #00b5ce;\">Topics Covered:<\/span><\/strong><\/p>\n<ul>\n<li>Different contexts across which marketers operate<\/li>\n<li>The importance of customer expectations<\/li>\n<li>Different dimensions of customer experience<\/li>\n<li>Activities that enhance customer experience<\/li>\n<li>Monitoring and measuring customer experience in context<\/li>\n<li>Using metrics to improve future customer experience<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Customer Experience module shows how a deeper knowledge of customer requirements within different contexts allows organisations to enhance the customer experience.<\/p>\n","protected":false},"author":4,"featured_media":1535,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[11,30,531,532],"tribe_events_cat":[406,409],"class_list":["post-2624","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-cim","tag-cim-level-4-certificate-in-professional-marketing","tag-cim-level-4-module","tag-customer-experience","tribe_events_cat-learning","tribe_events_cat-north-east","cat_learning","cat_north-east"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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