{"id":10501,"date":"2022-05-23T14:14:33","date_gmt":"2022-05-23T14:14:33","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&p=10501"},"modified":"2022-06-22T13:57:11","modified_gmt":"2022-06-22T13:57:11","slug":"the-inventory-how-to-design-a-content-marketing-plan-that-keeps-you-sane","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/the-inventory-how-to-design-a-content-marketing-plan-that-keeps-you-sane\/","title":{"rendered":"The Inventory: How to design a Content Marketing Plan that keeps you sane"},"content":{"rendered":"

Overview<\/span><\/h3>\n

If you have been marketing your business, products and services for some time, you will have a back-catalogue to harvest for content ideas and online content to share more widely. This includes any digital content assets, but may also include offline, traditional marketing materials – even old brochures and reports. The efficient content marketer will look for opportunities to re-use and repurpose older content, or \u2018hero\u2019 assets like video, podcasts, webinars, online events and e-books.<\/p>\n

Course structure<\/span><\/h3>\n

This is a bite-sized 90-minute virtual session.\u00a0 Together as a group, we will work on content ideas to develop a marketing plan that makes a positive impact on your company. It will be interactive to ensure you focus on your individual needs.<\/p>\n

We will cover:<\/span><\/h4>\n

\u2022 The inbound or content marketing funnel
\n\u2022 Different content goals: \u2018hub, hero and hygiene\u2019 and \u2018evergreen\u2019
\n\u2022 Which content works for the different stages of the funnel
\n\u2022 Content marketing metrics \u2013 where to look for data
\n\u2022 How much you can achieve with an inventory of past and current content<\/p>\n","protected":false},"excerpt":{"rendered":"

If you have been marketing your business, products and services for some time, you will have a back-catalogue to harvest for content ideas and online content to share more widely. This includes any digital content assets, but may also include offline, traditional marketing materials – even old brochures and reports. The efficient content marketer will look for opportunities to re-use and repurpose older content, or \u2018hero\u2019 assets like video, podcasts, webinars, online events and e-books.<\/p>\n","protected":false},"author":5,"featured_media":10494,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[295,255,532,28,48,162,115,411],"tribe_events_cat":[442],"class_list":["post-10501","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-communications","tag-content-marketing","tag-customer-experience","tag-digital-marketing","tag-marketing","tag-storytelling","tag-strategic-marketing","tag-workshop","tribe_events_cat-short","cat_short"],"acf":[],"yoast_head":"\nThe Inventory: How to design a Content Marketing Plan that keeps you sane - nesma<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/the-inventory-how-to-design-a-content-marketing-plan-that-keeps-you-sane\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Inventory: How to design a Content Marketing Plan that keeps you sane - nesma\" \/>\n<meta property=\"og:description\" content=\"If you have been marketing your business, products and services for some time, you will have a back-catalogue to harvest for content ideas and online content to share more widely. 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