{"id":10495,"date":"2022-05-23T14:10:58","date_gmt":"2022-05-23T14:10:58","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=tribe_events&#038;p=10495"},"modified":"2022-06-22T13:58:13","modified_gmt":"2022-06-22T13:58:13","slug":"get-ready-from-top-of-mind-to-top-of-preference-how-to-become-the-clear-choice-for-customers","status":"publish","type":"tribe_events","link":"https:\/\/hyperlink-technology.com\/nesma\/event\/get-ready-from-top-of-mind-to-top-of-preference-how-to-become-the-clear-choice-for-customers\/","title":{"rendered":"Get Ready: From \u2018top of mind\u2019 to \u2018top of preference\u2019: how to become the clear choice for customers"},"content":{"rendered":"<h3><span style=\"color: #ee7900;\">Overview<\/span><\/h3>\n<p>This session will help you discover how you are unique. As Sainsburys said: \u201cOur Values Make Us Different\u201d. It\u2019s as true for businesses, charities, agencies, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique.<\/p>\n<p>If you can turn your values into the value they deliver to your customers, then you\u2019re really onto something. It\u2019s time to show them what you do and why only you can do it.<\/p>\n<h3><span style=\"color: #ee7900;\">Course Structure<\/span><\/h3>\n<p>This is a bite-sized 90-minute virtual session.\u00a0 As a group, we will work on how to apply your company&#8217;s values and prepare content perfect for customers. It will be interactive to ensure you focus on your individual needs.<\/p>\n<h4><span style=\"color: #ee7900;\">It will cover:<\/span><\/h4>\n<ul>\n<li>Exploring the value in your brand<\/li>\n<li>Reviewing your organisational values<\/li>\n<li>Developing your mission statement<\/li>\n<li>Defining what makes you different<\/li>\n<li>Clarifying your value proposition<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This session will help you discover how you are unique. As Sainsburys said: \u201cOur Values Make Us Different\u201d. It\u2019s as true for businesses, charities, agencies, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique.<\/p>\n<p>If you can turn your values into the value they deliver to your customers, then you\u2019re really onto something. It\u2019s time to show them what you do and why only you can do it.<\/p>\n","protected":false},"author":5,"featured_media":10494,"template":"","meta":{"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[295,255,532,28,48,162,115,453],"tribe_events_cat":[442],"class_list":["post-10495","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tag-communications","tag-content-marketing","tag-customer-experience","tag-digital-marketing","tag-marketing","tag-storytelling","tag-strategic-marketing","tag-workshops","tribe_events_cat-short","cat_short"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get Ready: From \u2018top of mind\u2019 to \u2018top of preference\u2019: how to become the clear choice for customers - nesma<\/title>\n<meta name=\"description\" content=\"Discover how your brand is unique and find out how to apply your values and deliver the benefit of your brand to your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/get-ready-from-top-of-mind-to-top-of-preference-how-to-become-the-clear-choice-for-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Ready: From \u2018top of mind\u2019 to \u2018top of preference\u2019: how to become the clear choice for customers - 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