{"id":9830,"date":"2021-09-01T21:15:53","date_gmt":"2021-09-01T21:15:53","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=student_story&p=9830"},"modified":"2021-12-15T16:19:46","modified_gmt":"2021-12-15T16:19:46","slug":"meet-nancy-hopkins","status":"publish","type":"student_story","link":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/","title":{"rendered":"Meet Nancy Hopkins"},"content":{"rendered":"

Nancy’s decision to invest in her personal development has turned her career on its head! After completing the CIPR Professional PR Certificate<\/a> (L5), she decided to go Self-Employed as a Marketing and Communications Consultant working for clients in the cultural, tourism and leisure sectors.<\/p>

Why did you choose to study this qualification? <\/span><\/strong><\/p>

The majority of my career has been on the marketing side of marcomms, and I chose to study this qualification to increase my knowledge of PR practices and gain a professional qualification. <\/p>

What did you discover about yourself in the process? <\/span><\/strong><\/p>

Funnily enough, I discovered I was good at PR, and I just wasn’t working in the right organisation! Studying with nesma has given me the confidence to go freelance, and I have not looked back!<\/p>

What did you enjoy most about studying? <\/span><\/strong><\/p>

It was brilliant to work through practical examples that could be applied to real-life situations. It provided an excellent opportunity to study with PR specialists and work with expert PR practitioners who were our tutors.<\/p>

What do you do differently now? <\/span><\/strong><\/p>

I’m much more confident at identifying PR angles and pushing back on clients when I know a story isn’t PR-able (and telling them so!).<\/p>

And what words of advice would you give anyone considering a career in marketing\/PR? <\/span><\/strong><\/p>

It’s the devil’s path.<\/p>

What are the significant changes within your industry at present? <\/span><\/strong><\/p>

Covid has hit the cultural sector pretty hard, and we’re all learning to deal with massive uncertainty around show\/venue closures etc. \u2013 which was so rare before the pandemic. Agile marketing has become much more relevant and a way of life.<\/p>

What do you enjoy most when you aren’t doing the day job?<\/span><\/strong> <\/em><\/p>

Learning German <\/p>

The CIPR Professional PR Certificate<\/a> is recognised across the PR industry and beyond, and will enable you to build on your experience and develop your skillset to help drive your career forward.<\/p>","protected":false},"excerpt":{"rendered":"

After completing the CIPR Professional PR Certificate (L5), Nancy decided to go Self-Employed as a Marketing and Communications Consultant working for clients in the cultural, tourism or leisure sectors.<\/p>\n","protected":false},"featured_media":9831,"template":"","qualification_type":[],"class_list":["post-9830","student_story","type-student_story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMeet Nancy Hopkins nesma<\/title>\n<meta name=\"description\" content=\"After completing the CIPR Professional PR Certificate (L5), Nancy decided to go Self-Employed as a Marketing and Communications Consultant working for clients in the cultural, tourism or leisure sectors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Nancy Hopkins nesma\" \/>\n<meta property=\"og:description\" content=\"After completing the CIPR Professional PR Certificate (L5), Nancy decided to go Self-Employed as a Marketing and Communications Consultant working for clients in the cultural, tourism or leisure sectors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-15T16:19:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/Nancy-website.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/\",\"name\":\"Meet Nancy Hopkins nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/Nancy-website.png\",\"datePublished\":\"2021-09-01T21:15:53+00:00\",\"dateModified\":\"2021-12-15T16:19:46+00:00\",\"description\":\"After completing the CIPR Professional PR Certificate (L5), Nancy decided to go Self-Employed as a Marketing and Communications Consultant working for clients in the cultural, tourism or leisure sectors.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/#primaryimage\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/Nancy-website.png\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/Nancy-website.png\",\"width\":585,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meet Nancy Hopkins\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"name\":\"nesma\",\"description\":\"Marketing, communications and digital marketing training\",\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\",\"name\":\"nesma\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"width\":512,\"height\":512,\"caption\":\"nesma\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meet Nancy Hopkins nesma","description":"After completing the CIPR Professional PR Certificate (L5), Nancy decided to go Self-Employed as a Marketing and Communications Consultant working for clients in the cultural, tourism or leisure sectors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/","og_locale":"en_US","og_type":"article","og_title":"Meet Nancy Hopkins nesma","og_description":"After completing the CIPR Professional PR Certificate (L5), Nancy decided to go Self-Employed as a Marketing and Communications Consultant working for clients in the cultural, tourism or leisure sectors.","og_url":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/","og_site_name":"nesma","article_modified_time":"2021-12-15T16:19:46+00:00","og_image":[{"width":585,"height":440,"url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/Nancy-website.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/","url":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/","name":"Meet Nancy Hopkins nesma","isPartOf":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/#primaryimage"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/#primaryimage"},"thumbnailUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/Nancy-website.png","datePublished":"2021-09-01T21:15:53+00:00","dateModified":"2021-12-15T16:19:46+00:00","description":"After completing the CIPR Professional PR Certificate (L5), Nancy decided to go Self-Employed as a Marketing and Communications Consultant working for clients in the cultural, tourism or leisure sectors.","breadcrumb":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/#primaryimage","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/Nancy-website.png","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/09\/Nancy-website.png","width":585,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-nancy-hopkins\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hyperlink-technology.com\/nesma\/"},{"@type":"ListItem","position":2,"name":"Meet Nancy Hopkins"}]},{"@type":"WebSite","@id":"https:\/\/hyperlink-technology.com\/nesma\/#website","url":"https:\/\/hyperlink-technology.com\/nesma\/","name":"nesma","description":"Marketing, communications and digital marketing training","publisher":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization","name":"nesma","url":"https:\/\/hyperlink-technology.com\/nesma\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","width":512,"height":512,"caption":"nesma"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/student_story\/9830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/student_story"}],"about":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/types\/student_story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media\/9831"}],"wp:attachment":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media?parent=9830"}],"wp:term":[{"taxonomy":"qualification_type","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/qualification_type?post=9830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}