{"id":9286,"date":"2021-02-24T21:19:05","date_gmt":"2021-02-24T21:19:05","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=student_story&p=9286"},"modified":"2021-02-25T11:25:39","modified_gmt":"2021-02-25T11:25:39","slug":"meet-heather-mclean","status":"publish","type":"student_story","link":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-heather-mclean\/","title":{"rendered":"Meet Heather McLean"},"content":{"rendered":"

Heather works in a Business Support role at Form Design Consultants<\/a> which she helped to set up. She has recently graduated with a CIM Certificate in Professional Digital Marketing<\/a> (Level 4).<\/p>

Why did you choose this qualification?\u00a0\u00a0<\/span><\/strong><\/p>

Since starting our business in 2013 (just 2 of us back then!), we’ve created a busy design studio in central Edinburgh but have never had a formal marketing function. The CIM course, offered through nesma, seemed an ideal starting point, and I was able to skip to Level 4, already having a BSc Hons.<\/p>

What have you discovered about yourself in the process?  <\/span><\/strong><\/p>

  1. I’m a stats geek (really useful for marketing analytics)<\/li>
  2. I enjoy bringing the models to life and seeing results playout for the business<\/li>
  3. I’m a life-long learner<\/li>
  4. I will generally be older than the tutor!<\/li><\/ol>

    How has studying with nesma helped so far?  <\/span><\/strong><\/p>

    Meeting other nesma students and understanding commonalities between sectors, along with 1:1 sessions with tutors, has enabled me to get a bigger picture view and implement new learnings in a tailored way. Continuing CPD offered through nesma and CIM means a constant feed of information for action, increasing my skill set and benefiting the business.<\/p>

    What did you enjoy most?   <\/span><\/strong><\/p>

    Meeting others, feeling each tutor had a good understanding of my business and its unique challenges; nesma’s organised approach helped make the large workload manageable, and there were lightbulb moments.<\/p>

    What type of things do you do differently now?  <\/span><\/strong><\/p>

    We collect more online data and perform more frequent environmental analysis. We have set KPI’s to measure online and offline activity and client feedback has become a priority.<\/p>

    What words of advice would you give anyone considering a career in marketing\/PR?   <\/span><\/strong><\/p>

    Marketing, both traditional and digital, encompasses many areas from creativity to psychology and analytics \u2013 there is something for everyone. You can always fine-tune initial training and experience to areas of specific interest to you.<\/p>

    What are the significant changes within your industry at present?  <\/span><\/strong><\/p>

    There has been a rise in awareness of workplace Health & Wellbeing, together with sustainability and office technological integration. We are now seeing a change in workplace social interactions associated with lockdown scenarios and the resultant hybrid working models. <\/p>

    What do you enjoy when you aren’t doing the day job?\u00a0<\/span><\/strong><\/p>

    Early morning jogs with my Border Collie on Portobello Beach, late-night chats with my teenagers, holidays (remember those?), playing my dad’s piano and furniture restoration.<\/p>

    CIM qualifications<\/a> are designed to help you build on your marketing experience whatever role you have in the business. They provide a great way to learn more about marketing and you will update your skills by learning new techniques as marketing is an ever-changing industry. <\/p>","protected":false},"excerpt":{"rendered":"

    Heather works in a Business Support role at Form Design Consultants which she helped to set up. She has recently graduated with a CIM Certificate in Professional Digital Marketing (Level 4).<\/p>\n","protected":false},"featured_media":9300,"template":"","qualification_type":[],"class_list":["post-9286","student_story","type-student_story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMeet Heather McLean nesma<\/title>\n<meta name=\"description\" content=\"Heather works in a Business Support role at Form Design Consultants which she helped to set up. 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