{"id":8932,"date":"2020-11-18T22:03:26","date_gmt":"2020-11-18T22:03:26","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=student_story&p=8932"},"modified":"2020-11-19T17:04:31","modified_gmt":"2020-11-19T17:04:31","slug":"meet-sophie-spaldin","status":"publish","type":"student_story","link":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-sophie-spaldin\/","title":{"rendered":"Meet Sophie Spaldin"},"content":{"rendered":"

Sophie, the Marketing and PR Manager at Everflow Group<\/a>, has completed the CIM Diploma in Professional Marketing<\/a> (Level 6).<\/p>

Why did you choose this qualification course?<\/span><\/strong><\/p>

I have spent four years since graduation in marketing-related roles, learning through experience; I wanted to have a marketing qualification behind me to be more confident in my strategic decision making. Mainly because, at the time, the company was small and there was no one above me in the marketing department – I knew that I needed to make the extra effort to continue developing as a marketer and, in turn, help the company achieve its goals.<\/p>

What did you discover about yourself?<\/span><\/strong><\/p>

I\u2019m not as bad at adapting as I thought I\u2019d be! I was nervous about the best way of presenting the work as it was a very different set up to my English Literature degree, but I ended up with a Distinction and two Merits across the three modules, so I shouldn\u2019t have doubted myself.<\/p>

Has studying with nesma helped you in your career?<\/span><\/strong><\/p>

It has. Shortly after handing in my final assessment, I put together a comprehensive 15-month marketing strategy for the Everflow Group and its three brands, which I presented to the board confidently having thought through the detail, risks and contingencies in depth. I wouldn\u2019t have covered these bases anywhere near as thoroughly or had the same confidence in my conviction without the course.<\/p>

What did you enjoy most about studying?<\/span><\/strong><\/p>

I enjoyed speaking to other marketers and tutors, hearing their thoughts and opinions and stumbling blocks within their roles.<\/p>

What do you do differently as a result of your studies?<\/span><\/strong><\/p>

I\u2019m more thorough and strategic in my planning. I\u2019m putting a more significant focus on monitoring, data gathering, and assessing the strategy throughout time, ensuring we\u2019re always comparing results to objectives so we can pivot if something isn\u2019t working as hoped, or ideally, is doing better than expected!<\/p>

What words of advice would you give anyone considering a career in marketing\/PR?<\/span><\/strong><\/p>

Play to your strengths. There are so many different areas of expertise within marketing and PR, which is what makes it a great career. To make the most of this, figure out what you\u2019re good at and what you enjoy doing and apply for the roles that require your skills. I figured this out through internships and placements, which was helpful, I learned a lot in a short space of time and will never think \u2018what if I had gone down that route?\u2019<\/p>

What is the most significant thing that has changed for your industry in the past six months?<\/span><\/strong><\/p>

The pandemic! Talk about turbulent\u2026Our marketing plans have changed multiple times in 2020. Everything, for the near future at least, has to be way more adaptable, with back up plans for pretty much any activity that isn\u2019t virtual. It will be interesting to see whether virtual events and meetings persist when we\u2019re back to a new normal or whether everyone\u2019s so sick of them that we go in the other direction.<\/p>

What do you enjoy most when you aren\u2019t doing the day job?<\/span><\/strong><\/p>

Exercising and then rewarding myself in the form of food and drink! It used to involve the gym heavily, but lockdown has made me realise exercising outside is rewarding and great for wellbeing. Though now that it\u2019s getting dark and wet I am missing the gym a little bit\u2026<\/p>

The Diploma in Professional Marketing is a Level 6 CIM qualification<\/a> and is the equivalent to an undergraduate degree. It is ideal for individuals who wish to develop their strategic marketing knowledge and management capabilities. This qualification will enable you to build the skills to progress as you will gain a broader strategic understanding of marketing across a range of areas.<\/p>","protected":false},"excerpt":{"rendered":"

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