{"id":8927,"date":"2020-11-17T22:14:27","date_gmt":"2020-11-17T22:14:27","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=student_story&#038;p=8927"},"modified":"2020-11-18T17:34:32","modified_gmt":"2020-11-18T17:34:32","slug":"meet-kathryn-wharton","status":"publish","type":"student_story","link":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-kathryn-wharton\/","title":{"rendered":"Meet Kathryn Wharton"},"content":{"rendered":"<p>Kathryn is the Business Development Manager at <a href=\"https:\/\/hedgehoglab.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">hedgehog lab<\/a> and has completed the <a href=\"https:\/\/hyperlink-technology.com\/nesma\/qualification\/cim-certificate-in-professional-digital-marketing\/\">CIM Certificate in Professional Digital Marketing<\/a> (Level 4).<\/p><p><strong><span class=\"has-inline-color has-central-palette-2-color\">Why did you choose this qualification?<\/span><\/strong><\/p><p>I wanted to make a career pivot into marketing and felt I had a lot of the transferable skills. Still, none of the theory, I thought undertaking a formal qualification would help me achieve this.<\/p><p><strong><span class=\"has-inline-color has-central-palette-2-color\">What did you discover about yourself in the process?<\/span><\/strong><\/p><p>I always knew I was resilient, but completing the course during a global pandemic while starting a new career has reinforced this.<\/p><p><strong><span class=\"has-inline-color has-central-palette-2-color\">How has studying helped you in your career?<\/span><\/strong><\/p><p>When I started the course, I was working in museum engagement in the public sector. After I completed my second module, I successfully interviewed for a Business Development role at hedgehog lab, a digital<br>product agency. Studying for this CIM qualification supported my application and interview and was one of the reasons why they thought I was the right candidate for the role.<\/p><p><strong><span class=\"has-inline-color has-central-palette-2-color\">What did you enjoy most about the studying process?<\/span><\/strong><\/p><p>I enjoyed being in the classroom setting for my first two modules. I loved hearing from the other students about how they were applying what we were learning in their work environments and sharing ideas with them.<\/p><p><strong><span class=\"has-inline-color has-central-palette-2-color\">What type of things do you do differently as a result of your studies?<\/span><\/strong><\/p><p>I think a lot about the customer journey and what information they want from us and at what points in the buying cycle they interact with us. I also consider when is the most appropriate time to use different communication tactics.<\/p><p><strong><span class=\"has-inline-color has-central-palette-2-color\">What words of advice would you give anyone considering a career in marketing\/PR?<\/span><\/strong><\/p><p>I\u2019d recommend speaking to different people in the industry first to get an insight into the highs and lows. Speak to both in-house and agency professionals yo help you think about what kind of environment would suit you best.<\/p><p><strong><span class=\"has-inline-color has-central-palette-2-color\">What has changed for your industry in the past six months?<\/span><\/strong><\/p><p>Understandably, there has been a significant shift in workplaces looking at their digital assets. We have seen a lot of companies accelerate their digital transformation strategies due to C19.<\/p><p><strong><span class=\"has-inline-color has-central-palette-2-color\">What do you enjoy most when you aren\u2019t doing the day job?<\/span><\/strong><\/p><p>I love exploring and adventure, whether it be too far-flung places or a bit closer to home. Lockdown has provided the opportunity to find hidden gems in my local area, including remote nature reserves, undisturbed coastline and rolling countryside.<\/p><hr class=\"wp-block-separator has-text-color has-background has-central-palette-2-background-color has-central-palette-2-color is-style-wide\"\/><p>This<a href=\"https:\/\/hyperlink-technology.com\/nesma\/chartered-institute-of-marketing\/\"> CIM qualification <\/a>provides students with the knowledge, skills and understanding they need to support decision making within a digital context at an operational level as a marketing professional.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kathryn is the Business Development Manager at hedgehog lab and has completed the CIM Certificate in Professional Digital Marketing (Level 4).<\/p>\n","protected":false},"featured_media":8929,"template":"","qualification_type":[363],"class_list":["post-8927","student_story","type-student_story","status-publish","has-post-thumbnail","hentry","qualification_type-cim"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet Kathryn Wharton nesma<\/title>\n<meta name=\"description\" content=\"Kathryn is the Business Development Manager at hedgehog lab and has completed the CIM Certificate in Professional Digital Marketing (Level 4).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-kathryn-wharton\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Kathryn Wharton 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