{"id":8718,"date":"2020-09-27T17:18:09","date_gmt":"2020-09-27T17:18:09","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=student_story&p=8718"},"modified":"2020-11-18T17:36:43","modified_gmt":"2020-11-18T17:36:43","slug":"meet-alex-oselton","status":"publish","type":"student_story","link":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-alex-oselton\/","title":{"rendered":"Meet Alex Oselton"},"content":{"rendered":"

Alex has completed both the CIM Certificate in Professional Marketing<\/a> and the CIM Diploma in Professional Marketing<\/a>. He has gone for a dual qualification<\/a> at Level 6 and is now waiting for the results for his CIM Diploma in Professional Digital Marketing<\/a><\/strong> after taking the Digital Marketing Techniques module.<\/strong><\/p>

(Update – Alex is now dual qualified in both both marketing and digital marketing at CIM level 6.)<\/strong><\/p>

He is the Digital Marketing Executive for SoundbiteLearning UK Ltd t\/a GCSEPod<\/a>. They provide subject knowledge and learning through audio-visual Pods, which can be streamed and downloaded onto your computer or mobile device as you need them. <\/p>

Why did you start your CIM journey?<\/span><\/strong><\/p>

The initial nudge came from a departmental recommendation at SoundbiteLearning. However, as I progressed through Level 4 and onto Level 6, it became clear, these qualifications are beneficial for my professional development and if I don’t do it now, when will I do it?<\/p>

What did you discover about yourself in the process?<\/span><\/strong><\/p>

More than anything, resilience and perseverance ranked highest during the last 2 modules of my studies. I completed both of these modules, remotely, during COVID-19 which proved challenging on many occasions. Still, I was determined to carry on and found the resilience to keep pushing myself, as I really enjoyed the content and the encouragement by the tutors was infectious. <\/p>

Do you think studying with nesma has helped you in your career?<\/span><\/strong><\/p>

Since beginning my studies two years ago, I have progressed professionally. I am happy to report that my qualifications gained with nesma has seen me move through my department and gain more responsibilities and industry insights. As I previously studied History and Philosophy at the University of York, I went into the CIM classes with no marketing qualifications or prior knowledge. So I can safely say my qualifications with nesma are the sole reason I have progressed to my current position. <\/p>

What did you enjoy most about studying?<\/span><\/strong><\/p>

My studying had been disrupted by COVID-19, but the new remote learning strategy implemented by NESMA was just as fun in some respects! We were all in the same boat with poor connections, no webcam and 4 legged friends doing their rounds! What I enjoyed most was the sense of community with a common goal. All my cohorts were young professionals who were embarking on similar journeys to further their career development. This became a key motivator during classes with nesma as well as at work!<\/p>

What do you do differently as a result of your studies?<\/span><\/strong><\/p>

The most significant differences boil down to strategic thinking. At whatever stage you decide to join nesma and begin a CIM qualification, you will gain specific capabilities and knowledge. I personally have used my studies to refine my thinking, encourage lateral thinking and think more like a problem solver as well as a marketeer. <\/p>

What words of advice would you give anyone considering a career in marketing\/PR?<\/span><\/strong><\/p>

Although still in the early stages of my career, my words of advice would be – pursue it! It’s a career that offers freedoms and creativity usually only seen in media, cultural and creative industries. If you set yourself a plan and then throw in a some of the development and qualification courses nesma has to offer, being a fully-fledged marketer won’t be too far away. <\/p>

CIM offers a range of professionally recognised Marketing and Digital Marketing qualifications<\/a>, designed to develop the core skills you need. At the moment we are providing virtual classes, so you don’t have to put your professional development plans on hold.<\/p>","protected":false},"excerpt":{"rendered":"

Alex has completed both the CIM Certificate in Professional Marketing and the CIM Diploma in Professional Marketing. 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