{"id":7988,"date":"2020-04-15T14:05:35","date_gmt":"2020-04-15T14:05:35","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=student_story&#038;p=7988"},"modified":"2020-06-23T10:48:22","modified_gmt":"2020-06-23T10:48:22","slug":"meet-alice-fairweather","status":"publish","type":"student_story","link":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-alice-fairweather\/","title":{"rendered":"Meet Alice Fairweather"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Alice has graduated from the <a href=\"https:\/\/hyperlink-technology.com\/nesma\/qualification\/cim-certificate-in-professional-marketing\/\">CIM Certificate in Professional Marketing<\/a> which she feels has made a big difference to the way she interacts and can advise her clients as a Client Services Manager&nbsp;at <a href=\"https:\/\/digitalallies.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Allies<\/a>.<\/h4><h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-central-palette-2-color\">How has studying with nesma helped you in your current role?<\/span><\/h4><p>It has broadened and strengthened my knowledge across the marketing spectrum as a whole. As I work in the digital marketing industry, I felt I needed to delve deeper into traditional forms of marketing to be able to understand the needs of my current clients&#8217; integrated marketing strategies.<\/p><h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-central-palette-2-color\">What new skills do you now feel you can bring to the job?<\/span><\/h4><p>A wealth of knowledge, able to identify issues\/risks with clients marketing strategies\/product\/service offering and advise with substance and facts. The course has made me more creative, and I appreciate the added value of integrated marketing.<\/p><h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-central-palette-2-color\">What words of advice would you give anyone considering a career in marketing?<\/span><\/h4><p>Do it! But also study the tricks of the trade and do your research. Marketing is a hugely rewarding industry to work in, and there is no better feeling than running a successful marketing campaign for a client.<\/p><h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-central-palette-2-color\">What is the most enjoyable part of your job?<\/span><\/h4><p><span class=\"has-inline-color has-central-palette-1-color\">I love working closely with clients, understanding their businesses and being able to provide solutions to grow their business.&nbsp;<\/span><\/p><h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-central-palette-2-color\">Has the CIM qualification added anything to your day to day role that you didn&#8217;t expect?<\/span><\/h4><p>Absolutely. I was given a promotion after completing the qualification as my employer saw the value of the qualification and appreciated my attitude to working on my professional development. I feel so much more confident when advising clients on best practise now.&nbsp;<\/p><p>A <a rel=\"noreferrer noopener\" href=\"https:\/\/hyperlink-technology.com\/nesma\/chartered-institute-of-marketing\/\" target=\"_blank\">CIM qualification<\/a> at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department. <\/p><p><strong>You can now choose from two qualification options at this level to suit your individual career path. The <a href=\"https:\/\/hyperlink-technology.com\/nesma\/qualification\/cim-certificate-in-professional-marketing\/\">CIM Certificate in Professional Marketing<\/a> and the <a href=\"https:\/\/hyperlink-technology.com\/nesma\/qualification\/cim-certificate-in-professional-digital-marketing\/\">CIM Certificate in Professional Digital Marketing<\/a>.<\/strong><\/p><hr class=\"wp-block-separator has-text-color has-background has-central-palette-2-background-color has-central-palette-2-color is-style-wide\"\/><p>All of nesma\u2019s qualification and training sessions have currently moved online to support our existing students and potential clients. We are running all our&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/hyperlink-technology.com\/nesma\/qualifications\/\" target=\"_blank\"><strong>CIM and CIPR qualifications<\/strong><\/a>&nbsp;via interactive webinars to replicate our popular classroom experiences.<\/p><p><strong>If you have any queries, please get in touch with&nbsp;<a rel=\"noreferrer noopener\" href=\"mailto:\" target=\"_blank\">Lucy Davidson<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Alice has graduated from the CIM Certificate in Professional Marketing which she feels has made a big difference to the way she interacts and can advise her clients as a Client Services Manager at Digital Allies.<\/p>\n","protected":false},"featured_media":7989,"template":"","qualification_type":[363],"class_list":["post-7988","student_story","type-student_story","status-publish","has-post-thumbnail","hentry","qualification_type-cim"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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