{"id":6679,"date":"2017-03-29T09:48:41","date_gmt":"2017-03-29T09:48:41","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?p=2658"},"modified":"2021-01-07T21:20:51","modified_gmt":"2021-01-07T21:20:51","slug":"alison-taking-a-strategic-approach","status":"publish","type":"student_story","link":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/alison-taking-a-strategic-approach\/","title":{"rendered":"Meet Alison McEvoy"},"content":{"rendered":"

Alison works at McEvoy Engineering<\/a>\u00a0Ltd and was part of the first CIM Marketing Leadership cohort.<\/strong><\/h4>\n

What is your job in a nutshell?<\/span><\/strong><\/p>\n

I\u2019m the Business Development Manager for McEvoy Engineering Ltd an SME engineering business based in Ayrshire on the west coast of Scotland.<\/p>\n

Tell us about your career journey so far?<\/span><\/strong><\/p>\n

Having graduated with a BA in Marketing from Strathclyde University, Glasgow in 1993 I\u2019ve worked in private and public sector marketing roles before joining the family business in 2003.<\/p>\n

What is the most enjoyable part of your job?<\/span><\/strong><\/p>\n

Seeing the positive outcome of decisions that I\u2019ve made to improve the business.<\/p>\n

What do you love about working in your industry?<\/span><\/strong><\/p>\n

The challenge of making our business stand out from the crowd.<\/p>\n

Has studying with nesma helped you in your current role?<\/span><\/strong><\/p>\n

Yes! I wanted to undertake the new CIM Level 7 Marketing Leadership Programme<\/a> <\/span><\/strong>for my own professional development so that my qualifications better reflected the experience I\u2019ve gained in my job. However, I\u2019ve already found that the knowledge I\u2019ve acquired from studying with nesma and CIM has been extremely useful in the day to day running of the business. During a recent client audit, I was able to demonstrate our strategic approach by presenting a comprehensive business analysis that I had carried out only recently as part of my first CIM assignment. Good timing!<\/p>\n

Want to find out how we might be able to advance your career?<\/span><\/strong><\/p>\n

Let\u2019s chat over the phone or we can meet you at your place of work.<\/p>\n

As you can see the new CIM Marketing Leadership Programme<\/a> is proving very useful already to marketers in the region and beyond. Each module is designed to help you use the analytical skills you need to help plan for and drive your business forward. As one of the first study centres in the country to be asked to run the programme, nesma is well-positioned to help you secure the qualification, which, along with your full CIM membership leads to becoming a Chartered Marketer.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Alison wanted to complete the new CIM Level 7 Marketing Leadership Programme for her own professional development so that her qualifications better reflected the experience she had gained on the job.<\/p>\n","protected":false},"featured_media":3027,"template":"","qualification_type":[363],"class_list":["post-6679","student_story","type-student_story","status-publish","has-post-thumbnail","hentry","qualification_type-cim"],"acf":[],"yoast_head":"\nMeet Alison McEvoy nesma<\/title>\n<meta name=\"description\" content=\"Alison is studying the new CIM Level 7 Marketing Leadership Programme Level 7.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/student_story\/alison-taking-a-strategic-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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