{"id":11001,"date":"2022-10-19T20:44:31","date_gmt":"2022-10-19T20:44:31","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?post_type=student_story&p=11001"},"modified":"2022-10-19T20:44:32","modified_gmt":"2022-10-19T20:44:32","slug":"meet-katy-aris","status":"publish","type":"student_story","link":"https:\/\/hyperlink-technology.com\/nesma\/student_story\/meet-katy-aris\/","title":{"rendered":"Meet Katy Aris"},"content":{"rendered":"

Katy is the Group Marketing Executive at Genesis Homes<\/a> and a CIM Certificate in Professional Digital Marketing<\/a> (L4) graduate.<\/p>

Why did you choose this qualification? <\/strong><\/p>

When I started at Genesis Homes, I came from a design background, so I wanted to learn more about marketing so I could put this into practice within my role. <\/p>

What did you discover about yourself whilst studying? <\/strong><\/p>

It’s hard work to balance a full-time job and undertake a CIM qualification; however, with plenty of determination, encouragement from colleagues and copious cups of tea, it is possible \u2013 and certainly worth it! <\/p>

Has studying with nesma helped you in your career? <\/strong><\/p>

100%, I now feel I can influence marketing decisions within the company. The planning campaigns module was particularly beneficial in helping me understand how to make the most of a campaign and how to analyse each aspect of the planning. <\/p>

What did you enjoy most about studying? <\/strong><\/p>

I enjoyed meeting people from different sectors and businesses. Even though the courses were online on teams, I felt I could engage with the other students and enjoyed learning with them. <\/p>

What type of things do you do differently now?<\/strong><\/p>

I feel much more organised and understand the reasoning behind different marketing strategies. <\/p>

What words of advice would you give anyone considering a career in marketing\/PR? <\/strong><\/p>

Marketing is so diverse \u2013 my daily tasks are never the same. One day I could be flying a drone; the next, I am planning a social media campaign or designing the signage for a development. You never get bored! <\/p>

What are the significant changes within your industry at present? <\/strong><\/p>

The housing industry is constantly changing \u2013 it is affected by many factors, which I learned much about during my course. One significant change within Genesis Homes is sustainability and energy efficiency. I developed a lot of understanding about this during the planning campaigns module. <\/p>

What do you enjoy most when you aren’t doing the day job?<\/strong><\/p>

I am lucky to live on the edge of the Lake District, so I am a big fan of the outdoors, whether walking, cycling, wild swimming or sailing \u2013 I just love it!\u00a0<\/p>

Studying the CIM Certificate in Professional Digital Marketing<\/a> will help you develop skills to improve\u00a0digital marketing\u00a0performance and explore the challenges and opportunities within the digital environment.<\/p>","protected":false},"excerpt":{"rendered":"

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