{"id":9036,"date":"2021-01-12T17:30:35","date_gmt":"2021-01-12T17:30:35","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?p=9036"},"modified":"2021-01-12T17:50:45","modified_gmt":"2021-01-12T17:50:45","slug":"this-is-marketing-initiative","status":"publish","type":"post","link":"https:\/\/hyperlink-technology.com\/nesma\/this-is-marketing-initiative\/","title":{"rendered":"&#8216;This is marketing&#8217; initiative"},"content":{"rendered":"<p>nesma is supporting a new regional initiative &#8216;<a href=\"https:\/\/www.thisismarketing.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">This is Marketing<\/a>&#8216; to help businesses use marketing to unlock business growth. <\/p><figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.thisismarketing.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"255\" src=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/01\/keysupporter_www_web.jpg\" alt=\"\" class=\"wp-image-9038\" srcset=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/01\/keysupporter_www_web.jpg 645w, https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/01\/keysupporter_www_web-300x119.jpg 300w, https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2021\/01\/keysupporter_www_web-600x237.jpg 600w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/a><\/figure><p>Possibly a case of &#8216;cobblers shoes&#8217; but historically marketing has always struggled to market itself!  Allowing it to be misunderstood, undervalued and under-utilised. This initiative aims to reverse that trend and provide individuals and teams more tools to help them get a better understanding of marketing and the value it can bring to organisations. <br><br>We have joined a group of marketers in the North East to support launch the \u2018This is Marketing\u2019 campaign to help organisations recognise the true value of marketing and how it can be used to unlock growth for their organisations and the economy.<\/p><p>Whether you consider yourself a marketer or not, the plan is to get the views of all business leaders to help create a condensed overview for people to use and share.<\/p><p>So we would be really grateful if you can support this campaign too by completing a quick 3-minute survey!<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.thisismarketing.co.uk\/get-involved\/give-your-view\" target=\"_blank\" rel=\"noreferrer noopener\">CLICK HERE  TO COMPLETE THE &#8216;THIS IS MARKETING&#8217; SURVEY<\/a><\/div><\/div><p>We&#8217;d love you to get behind this initiative with us.<\/p>","protected":false},"excerpt":{"rendered":"<p>nesma is supporting a new regional initiative &#8216;This is Marketing&#8217; to help businesses use marketing to unlock business growth. We&#8217;d love you to get behind this initiative with us.<\/p>\n","protected":false},"author":5,"featured_media":9073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[828,827],"class_list":["post-9036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-marketing-value","tag-this-is-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;This is marketing&#039; initiative - nesma<\/title>\n<meta name=\"description\" content=\"nesma is supporting a new regional initiative &#039;This is Marketing&#039; to help businesses use marketing to unlock business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/this-is-marketing-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;This is marketing&#039; 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