{"id":6014,"date":"2019-03-12T22:00:30","date_gmt":"2019-03-12T22:00:30","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?p=6014"},"modified":"2019-03-12T22:00:30","modified_gmt":"2019-03-12T22:00:30","slug":"meet-peter-from-the-auckland-trust","status":"publish","type":"post","link":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/","title":{"rendered":"Meet Peter from The Auckland Project"},"content":{"rendered":"

Meet Peter\u00a0Cumiskey part of the Marketing Team at The Auckland Project<\/a>, a visitor destination in Bishop Auckland.\u00a0<\/span><\/h3>\n

Tell us about your career journey so far?<\/span><\/h3>\n

Shortly after graduating from university, I had a few internships including at Visit County Durham<\/a><\/strong><\/span> and New Writing North<\/a><\/strong><\/span>. My internship at New Writing North led to a part-time role there as Marketing & Events Assistant.<\/p>\n

The most significant step in my career was as the first ever Marketing & Events Coordinator at Newcastle Castle<\/a><\/strong><\/span>: a role that hadn\u2019t existed in any sort of capacity previously. I came on board initially to oversee a rebrand, and for the opening of its medieval gatehouse for the first time since the 1980s, as a visitor centre. Over the next three years, I was lead writer for all on-site and promotional materials (including the souvenir guidebook) and coordinated the Castle\u2019s first organised events programme.<\/p>\n

How has studying with nesma helped you in your current role?<\/span><\/h3>\n

When I began studying with nesma, I\u2019d recently joined the marketing team at The Auckland Project: an upcoming arts and heritage destination centred around Auckland Castle in Bishop Auckland. The HR team and managers there were excellent and supported me in doing my CIM course on the side.<\/p>\n

I had actually studied Media and Journalism \u2013 not marketing \u2013 at uni; so, even though I had the practical experience, I lacked a professional marketing qualification to back it up.<\/p>\n

I chose to study towards a Certificate in Professional Marketing – Level 4<\/a><\/strong><\/span>, which consists of three modules. Marketing and Integrated Communications gave me an excellent, solid grounding in marcomms theory and strategy. I was doing lots of these things instinctively\u2026 but not fully appreciating the \u2018science\u2019 behind it, or knowing the terminology, until now.<\/p>\n

What extra skills do you now feel you can bring to the job?<\/span><\/h3>\n

The Digital Marketing module taught me ways in which print and digital materials can be incorporated into a seamless campaign. A visitor might first hear about the Castle via a leaflet or advertising billboard. However, many people would nowadays check the website or social media before planning a visit. It is essential that all elements of the marketing mix are properly consistent and linked-up; this module gave me pointers on how to achieve this.<\/p>\n

A great thing about studying at nesma was that I was able to learn from the experiences of other students. The atmosphere was friendly and relaxed \u2013 and just the right size to allow for 1-2-1 discussion. During group activities, I was interested to hear from people who work in B2B environments, since the organisations I have worked for have been mainly B2C. I have been able to refer back to these real-world examples when planning marketing campaigns and looking to reach new audiences.<\/p>\n

What words of advice would you give anyone considering a career in marketing?<\/span><\/h3>\n

I\u2019ve found that a lot of marketers get a feeling of \u2018imposter syndrome\u2019: it can sometimes be a struggle to have your voice heard,\u00a0no matter what stage you’re at in your career.<\/p>\n

If you have the time to fit it in around your job, it\u2019s definitely worth doing a CIM course at nesma. Veronica, Lucy and the tutors were all accommodating, and on hand to answer any questions I had about my assignments.
\nI hope to do Level 6 and 7 at some point, but what\u2019s great is that there isn\u2019t any expectation to do it straight away \u2013 I can wait until the time suits me, and fit it around my job and other commitments.<\/p>\n

I don\u2019t think you necessarily need a qualification to succeed in marketing, but it\u2019s definitely helped boost my confidence and has given me assurance that what I\u2019m doing is right.<\/p>\n

What is the most enjoyable part of your job?<\/span><\/h3>\n

My role at The Auckland Project is continually evolving. The next attraction to launch is Auckland Castle; this will mark the shift into being a fully operational visitor destination. Everybody who visits will be supporting the Project\u2019s mission to breathe new life and opportunities into the local area.<\/p>\n

I relish the opportunity to work at community events such as Bishop Auckland Food Festival and the Christmas Market, giving out leaflets, encouraging sign-ups to our newsletter, and generally spreading the word. It is always enjoyable to talk to people and to promote excitement for the various developments that are happening.<\/p>\n

You can find out more about The Auckland Project at their\u00a0website<\/a><\/span> or via their social media accounts on Facebook<\/a><\/span>, Twitter<\/a><\/span>\u00a0and Instagram<\/a><\/span><\/strong>\u00a0– Plus you can follow Peter on Twitter via\u00a0@PeterCumiskey.<\/a><\/span><\/strong><\/p>\n

The new term for CIM qualifications starts in April and as Peter mentioned, Veronica, Lucy and the tutors are all accommodating, and on hand to answer any questions.<\/p>\n

You can study all the\u00a0<\/span>CIM qualifications Level 3 to Level 7<\/a><\/span>\u00a0<\/strong>in Newcastle and Cumbria. We have a permanent study centre in Gosforth<\/strong><\/a> <\/span>and the classroom sessions and tutorials for Carlisle take place at The Guild<\/a><\/span><\/strong> on a Tuesday.<\/p>\n","protected":false},"excerpt":{"rendered":"

Meet Peter\u00a0Cumiskey part of the Marketing Team at The Auckland Project, a visitor destination in Bishop Auckland.\u00a0 Tell us about your career journey so far? Shortly after graduating from university, I had a few internships including at Visit County Durham and New Writing North. My internship at New Writing North led to a part-time role … <\/p>\n","protected":false},"author":4,"featured_media":6015,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[141,321,322],"class_list":["post-6014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-cim-certificate-in-professional-marketing","tag-peter-cumiskey","tag-the-auckland-project"],"acf":[],"yoast_head":"\nMeet Peter from The Auckland Project - nesma<\/title>\n<meta name=\"description\" content=\"Meet Peter\u00a0Cumiskey part of the Marketing Team at The Auckland Project, a visitor destination in Bishop Auckland who has just graduated from the CIM Certificate in Professional Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Peter from The Auckland Project - nesma\" \/>\n<meta property=\"og:description\" content=\"Meet Peter\u00a0Cumiskey part of the Marketing Team at The Auckland Project, a visitor destination in Bishop Auckland who has just graduated from the CIM Certificate in Professional Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-12T22:00:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/03\/Peter-1-Web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"NESMA admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NESMA admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/\"},\"author\":{\"name\":\"NESMA admin\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/8ba88b1d975dc725d0a0f45bc50d2c4e\"},\"headline\":\"Meet Peter from The Auckland Project\",\"datePublished\":\"2019-03-12T22:00:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/\"},\"wordCount\":844,\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/03\/Peter-1-Web.png\",\"keywords\":[\"CIM Certificate in Professional Marketing\",\"Peter\u00a0Cumiskey\",\"The Auckland Project\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/\",\"name\":\"Meet Peter from The Auckland Project - nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/03\/Peter-1-Web.png\",\"datePublished\":\"2019-03-12T22:00:30+00:00\",\"description\":\"Meet Peter\u00a0Cumiskey part of the Marketing Team at The Auckland Project, a visitor destination in Bishop Auckland who has just graduated from the CIM Certificate in Professional Marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#primaryimage\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/03\/Peter-1-Web.png\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/03\/Peter-1-Web.png\",\"width\":585,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meet Peter from The Auckland Project\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"name\":\"nesma\",\"description\":\"Marketing, communications and digital marketing training\",\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\",\"name\":\"nesma\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"width\":512,\"height\":512,\"caption\":\"nesma\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/8ba88b1d975dc725d0a0f45bc50d2c4e\",\"name\":\"NESMA admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/359211d8fd11ce9684f1d5be8ba3c2501ea57c546094e66fbd69b402ec963781?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/359211d8fd11ce9684f1d5be8ba3c2501ea57c546094e66fbd69b402ec963781?s=96&d=mm&r=g\",\"caption\":\"NESMA admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meet Peter from The Auckland Project - nesma","description":"Meet Peter\u00a0Cumiskey part of the Marketing Team at The Auckland Project, a visitor destination in Bishop Auckland who has just graduated from the CIM Certificate in Professional Marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/","og_locale":"en_US","og_type":"article","og_title":"Meet Peter from The Auckland Project - nesma","og_description":"Meet Peter\u00a0Cumiskey part of the Marketing Team at The Auckland Project, a visitor destination in Bishop Auckland who has just graduated from the CIM Certificate in Professional Marketing.","og_url":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/","og_site_name":"nesma","article_published_time":"2019-03-12T22:00:30+00:00","og_image":[{"width":585,"height":440,"url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/03\/Peter-1-Web.png","type":"image\/png"}],"author":"NESMA admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"NESMA admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#article","isPartOf":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/"},"author":{"name":"NESMA admin","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/8ba88b1d975dc725d0a0f45bc50d2c4e"},"headline":"Meet Peter from The Auckland Project","datePublished":"2019-03-12T22:00:30+00:00","mainEntityOfPage":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/"},"wordCount":844,"publisher":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/03\/Peter-1-Web.png","keywords":["CIM Certificate in Professional Marketing","Peter\u00a0Cumiskey","The Auckland Project"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/","url":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/","name":"Meet Peter from The Auckland Project - nesma","isPartOf":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#primaryimage"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/03\/Peter-1-Web.png","datePublished":"2019-03-12T22:00:30+00:00","description":"Meet Peter\u00a0Cumiskey part of the Marketing Team at The Auckland Project, a visitor destination in Bishop Auckland who has just graduated from the CIM Certificate in Professional Marketing.","breadcrumb":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#primaryimage","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/03\/Peter-1-Web.png","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/03\/Peter-1-Web.png","width":585,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/hyperlink-technology.com\/nesma\/meet-peter-from-the-auckland-trust\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hyperlink-technology.com\/nesma\/"},{"@type":"ListItem","position":2,"name":"Meet Peter from The Auckland Project"}]},{"@type":"WebSite","@id":"https:\/\/hyperlink-technology.com\/nesma\/#website","url":"https:\/\/hyperlink-technology.com\/nesma\/","name":"nesma","description":"Marketing, communications and digital marketing training","publisher":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization","name":"nesma","url":"https:\/\/hyperlink-technology.com\/nesma\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","width":512,"height":512,"caption":"nesma"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/8ba88b1d975dc725d0a0f45bc50d2c4e","name":"NESMA admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/359211d8fd11ce9684f1d5be8ba3c2501ea57c546094e66fbd69b402ec963781?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/359211d8fd11ce9684f1d5be8ba3c2501ea57c546094e66fbd69b402ec963781?s=96&d=mm&r=g","caption":"NESMA admin"}}]}},"_links":{"self":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/posts\/6014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/comments?post=6014"}],"version-history":[{"count":0,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/posts\/6014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media\/6015"}],"wp:attachment":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media?parent=6014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/categories?post=6014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tags?post=6014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}