{"id":5823,"date":"2019-01-28T12:08:38","date_gmt":"2019-01-28T12:08:38","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?p=5823"},"modified":"2019-01-28T12:08:38","modified_gmt":"2019-01-28T12:08:38","slug":"maximise-your-success-on-instagram","status":"publish","type":"post","link":"https:\/\/hyperlink-technology.com\/nesma\/maximise-your-success-on-instagram\/","title":{"rendered":"Top tips for maximising your success on Instagram"},"content":{"rendered":"<p>Do you have a business\u00a0Instagram account\u00a0that has been sitting dormant for months? Do you struggle to find strong visual posts? Don&#8217;t worry! Many businesses\u00a0find it hard to create new and innovative content on social media. Often if you don&#8217;t have a dedicated social media manager within your company, platforms like Instagram are not seen as a priority, and they aren&#8217;t maintained.<\/p>\n<p>This can happen with both\u00a0start-ups to big-brands; I\u2019m sure we&#8217;ve all been guilty of not updating our social media platforms in the past. However never forget the impact that an active platform with an engaged audience can have, as engagement leads to greater website traffic, sales and brand awareness.<\/p>\n<p>Are you aware that Instagram has some pretty impressive stats with\u00a0800 million active\u00a0users*, plus the latest figures show that last year 30% of Instagram users purchased a product they discovered through the Instagram platform.*<\/p>\n<p>Enough of stats, here are my top tips for Instagram.<\/p>\n<h3><strong>Top Tips\u00a0<\/strong><\/h3>\n<p><span style=\"color: #00b5cf;\"><strong>Be consistent!\u00a0<\/strong><\/span><\/p>\n<p>If you want to become good at anything you need to be consistent, musicians, sports people and athletes all train and practice every day to hone their skills and improve their performance and you need to work just as hard to create a successful Instagram account.<\/p>\n<ul>\n<li>Post at least once a day<\/li>\n<li>Post at the same time each day<\/li>\n<li>Create a look and feel to your posts, so followers instantly recognise your brand style.<\/li>\n<li>Write thoughtful captions that capture your brand&#8217;s personality.<\/li>\n<\/ul>\n<p><span style=\"color: #00b5cf;\"><strong>Tell your brands story\u00a0<\/strong><\/span><\/p>\n<p>Every brand has their own unique\u00a0personality let your ethos shine through in your posts.<\/p>\n<ul>\n<li>Feature your staff in photos<\/li>\n<li>Create Behind the scenes videos<\/li>\n<li>Explain the benefits of your product<\/li>\n<li>Promote your way of life<\/li>\n<\/ul>\n<p><span style=\"color: #00b5cf;\"><strong>Ask Questions\u00a0<\/strong><\/span><\/p>\n<p>When you&#8217;re writing your\u00a0Instagram captions, don&#8217;t forget to ask your\u00a0followers questions. As by asking a question you&#8217;re prompting them to leave a comment or response and the more comments\u00a0you receive, the better your engagement\u00a0rate will be.<\/p>\n<ul>\n<li>Use Instagram polls<\/li>\n<li>Ask their advice<\/li>\n<li>Ask for top tips<\/li>\n<li>Ask them to share photos<\/li>\n<\/ul>\n<p><span style=\"color: #00b5cf;\"><strong>Like and comment on other people&#8217;s posts\u00a0<\/strong><\/span><\/p>\n<p>Instagram is a social platform, and your followers will want to see that you&#8217;re engaging with them and their posts as well as asking them to like and engage with yours.<\/p>\n<ul>\n<li>Don&#8217;t just leave an emoji\u00a0as a\u00a0comment\u00a0&#8211;\u00a0Actually,\u00a0write\u00a0something meaningful and personal.<\/li>\n<li>Spend 10-20min each day liking and commenting\u00a0on your\u00a0follower&#8217;s\u00a0posts.<\/li>\n<li>Don&#8217;t be afraid to share or Regram posts you love.<\/li>\n<\/ul>\n<p><strong>If you liked this blog post then why not up to your Instagram game by signing up for Jane Moscardini&#8217;s beginner&#8217;s course on 21st February at 9.30am &gt;&gt;\u00a0<span style=\"color: #00b5cf;\"><u><a style=\"color: #00b5cf;\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/introduction-to-instagram-for-beginners-newcastle-21-feb\">Introduction to Instagram<\/a><\/u><\/span><\/strong>.<\/p>\n<p>Stats from;<\/p>\n<ul>\n<li>*www.yotpo.com<\/li>\n<li>Sprout Social<\/li>\n<\/ul>\n<h3><strong>Written for nesma by Jane Moscardini\u00a0<\/strong><\/h3>\n<p>Jane Moscardini set up the marketing agency Listen &amp; Like, with her long-term design collaborator Jay Bushby in Jan 2017. Before moving into social media, Jane graduated with a 1st\u00a0class honours degree in Fashion Promotion. Then went on to work as a successful fashion, beauty &amp; homes editor in London on titles that include Hair, Wedding, Look, Real Homes and More. While working at these publications, Jane created original editorial shoots &amp; articles. Her most recent position in London was delivering community management for Schwarzkopf hair care. Since moving back to the North, East Jane has been working with local companies such as Beamish, Culture Bridge, East Durham Creates and The Forge. With her varied background and innovative approach, Jane\u2019s social media talks and courses on social media marketing are always interesting and engaging.<\/p>\n<p><strong>Other nesma short courses by Jane that you may be interested in &#8211;<\/strong><\/p>\n<p class=\"tribe-events-list-event-title\"><strong><span style=\"color: #00b5cf;\"><a class=\"tribe-event-url\" style=\"color: #00b5cf;\" title=\"Introduction to Instagram for Beginners \u2013 Newcastle \u2013 21 Feb\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/introduction-to-instagram-for-beginners-newcastle-21-feb\/\" rel=\"bookmark\">Introduction to Instagram for Beginners \u2013 Newcastle \u2013 21 Feb<\/a><\/span><\/strong><\/p>\n<p class=\"tribe-events-list-event-title\">Thursday 21st February, 9:30 am<span style=\"font-size: 16px;\">\u00a0&#8211;\u00a0<\/span><span class=\"tribe-event-time\" style=\"font-size: 16px;\">12:30 pm<\/span><\/p>\n<p class=\"tribe-events-list-event-title\"><strong><span style=\"color: #00b5cf;\"><a class=\"tribe-event-url\" style=\"color: #00b5cf;\" title=\"Introduction to Pinterest Course \u2013 Newcastle \u2013 21 Feb\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/introduction-to-pinterest-course-newcastle-21-feb\/\" rel=\"bookmark\">Introduction to Pinterest Course \u2013 Newcastle \u2013 21 Feb<\/a><\/span><\/strong><\/p>\n<div class=\"tribe-events-event-meta\">\n<div class=\"author location\">\n<div class=\"tribe-event-schedule-details\">\n<p><span class=\"tribe-event-date-start\">Thursday 21st February, 1:30 pm<\/span>\u00a0&#8211;\u00a0<span class=\"tribe-event-time\">4:30 pm<\/span><\/p>\n<p><strong>(On the same day, so you can sign up for a starter pack of two courses)<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p class=\"tribe-events-list-event-title\"><strong><span style=\"color: #00b5cf;\"><a class=\"tribe-event-url\" style=\"color: #00b5cf;\" title=\"Instagram Intermediate Training \u2013 Newcastle \u2013 14 March\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/instagram-intermediate-training-newcastle-14-march\/\" rel=\"bookmark\">Instagram Intermediate Training \u2013 Newcastle \u2013 14 March<\/a><\/span><\/strong><\/p>\n<div class=\"tribe-events-event-meta\">\n<div class=\"author location\">\n<div class=\"tribe-event-schedule-details\"><span class=\"tribe-event-date-start\">Thursday 14th March, 9:30 am<\/span>\u00a0&#8211;\u00a0<span class=\"tribe-event-time\">4:30 pm<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p class=\"tribe-events-list-event-title\"><strong><span style=\"color: #00b5cf;\"><a class=\"tribe-event-url\" style=\"color: #00b5cf;\" title=\"Pinterest Intermediate Training \u2013 Newcastle \u2013 15 March\" href=\"https:\/\/hyperlink-technology.com\/nesma\/event\/pinterest-intermediate-training-newcastle-15-march\/\" rel=\"bookmark\">Pinterest Intermediate Training \u2013 Newcastle \u2013 15 March<\/a><\/span><\/strong><\/p>\n<div class=\"tribe-events-event-meta\">\n<div class=\"author location\">\n<div class=\"tribe-event-schedule-details\">\n<p><span class=\"tribe-event-date-start\">Friday 15th March, 9:30 am<\/span>\u00a0&#8211;\u00a0<span class=\"tribe-event-time\">4:30 pm<\/span><\/p>\n<p><strong>(Back to back so you can make it a 2-day course)<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn\u2019t quite hit the skills gap you are trying to plug we can design a course just for you and your team.<\/div>\n<div>\n<p><span style=\"color: #00b5cf;\"><strong>If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call Lucy on +44 (0)7734 222 254 or email\u00a0<a style=\"color: #00b5cf;\" href=\"mailto:hello@hyperlink-technology.com\" target=\"_blank\" rel=\"noopener noreferrer\">hello@hyperlink-technology.com<\/a>.\u00a0<\/strong><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you have a business\u00a0Instagram account\u00a0that has been sitting dormant for months? Do you struggle to find strong visual posts? Don&#8217;t worry! Many businesses\u00a0find it hard to create new and innovative content on social media. Often if you don&#8217;t have a dedicated social media manager within your company, platforms like Instagram are not seen as &#8230; <\/p>\n","protected":false},"author":4,"featured_media":5825,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[311,312,58,313],"class_list":["post-5823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-innovative-content","tag-instagram","tag-social-media","tag-social-platform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top tips for maximising your success on Instagram - nesma<\/title>\n<meta name=\"description\" content=\"Never forget the impact that an active social media platform with an engaged audience can have, as engagement leads to greater website traffic, sales and brand awareness.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/maximise-your-success-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top tips for maximising your success on Instagram - 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