{"id":5663,"date":"2018-12-03T12:49:19","date_gmt":"2018-12-03T12:49:19","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?p=5663"},"modified":"2018-12-03T12:49:19","modified_gmt":"2018-12-03T12:49:19","slug":"storytelling","status":"publish","type":"post","link":"https:\/\/hyperlink-technology.com\/nesma\/storytelling\/","title":{"rendered":"How will you transform your storytelling?"},"content":{"rendered":"

Once upon a time…<\/span><\/h3>\n

Many fairy stories start with this beginning and then go on to enthral us with tales about magic, the rivalry between good and evil and throw in a little ethical or moral understanding and we have a winning formula.<\/strong><\/p>\n

With our own communications, we often fall into the trap of hitting tonight\u2019s deadline without having the opportunity to reflect on what our story positioning is and how that fits in with the overall positioning of the organisations we work for. Take any piece of copy, and you will probably find it was written with one specific message and one particular audience in mind but with a little bit more time,\u00a0imagination and broader thinking, even with input from colleagues, we can exploit the story to its fullest to achieve the maximum impact.<\/p>\n

Now is the time to think about what your story themes are going to be for 2019.\u00a0 Let\u2019s join the dots and have some of that old joined up thinking.\u00a0 What campaigns will you execute or are you expected just to turn out the copy to order as and when others feel like it?\u00a0 Let\u2019s get proactive and beat the reactive where we can.<\/p>\n

We are writing this with communication specialists in mind, but if you are not a specialist and need the services of one – in-house or via an agency, please don\u2019t tell them what to write or what media to use. They are the experts, and they are the ones dealing with the stories throughout the organisation so can recognise where your story fits in the big picture of the organisation.\u00a0 Sorry but it\u2019s not all about you\u2026It\u2019s all about everyone and everything that you represent organisationally.<\/p>\n

Now, if you are sitting comfortably, we will begin\u2026<\/p>\n

Andy Green and Veronica Swindale met at this year\u2019s CIPR Northern Conference in Newcastle and will be delivering their Storytelling course at nesma and in-house throughout 2019.<\/p>\n

Transform the story you will be telling in 2019 with a one day in-company masterclass.<\/p>\n

Just 2 dates available at a special rate – Tuesday 8 January and Thursday 10 January.<\/strong>
\nThe special rate is \u00a31250 + VAT for up to 10 people (normally \u00a31500 + VAT).<\/strong><\/p>\n

Other dates available on request.<\/p><\/blockquote>\n

Written for Northern Insight<\/span> Magazine<\/a><\/span> by Veronica Swindale
\n<\/strong>Director, Chartered Marketer, FCIM and CIM Ambassador of the North 2017<\/strong><\/p>\n

Whether it\u2019s working on your current skill set or exploring a new area of expertise nesma has all your marketing and communication know-how covered.<\/p>\n

www.nesma.co.uk<\/a><\/u><\/strong>\u00a0|\u00a0hello@hyperlink-technology.com<\/a><\/u><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Once upon a time… Many fairy stories start with this beginning and then go on to enthral us with tales about magic, the rivalry between good and evil and throw in a little ethical or moral understanding and we have a winning formula. With our own communications, we often fall into the trap of hitting … <\/p>\n","protected":false},"author":4,"featured_media":5679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[295,296,286,162],"class_list":["post-5663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-communications","tag-copywriting","tag-narrative","tag-storytelling"],"acf":[],"yoast_head":"\nHow will you transform your storytelling? - nesma<\/title>\n<meta name=\"description\" content=\"Andy Green and Veronica Swindale met at this year\u2019s CIPR Northern Conference in Newcastle and will be delivering their Storytelling course at nesma and in-house throughout 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How will you transform your storytelling? 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