{"id":5347,"date":"2018-10-10T10:02:29","date_gmt":"2018-10-10T10:02:29","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?p=5347"},"modified":"2018-10-10T10:02:29","modified_gmt":"2018-10-10T10:02:29","slug":"cim-courses-launched-in-newcastle","status":"publish","type":"post","link":"https:\/\/hyperlink-technology.com\/nesma\/cim-courses-launched-in-newcastle\/","title":{"rendered":"Nine new CIM courses launched in Newcastle"},"content":{"rendered":"

New to Newcastle<\/span><\/h2>\n

We are delighted to announce a new strategic partnership with the Chartered Institute of Marketing (CIM) to deliver 9 new training courses from our Newcastle Study Centre.<\/p>\n

This means that from November individuals, teams and organisations in the North East and beyond will be able to access the CIM\u2019s open courses without having to travel too far. Breaking down some of the traditional barriers to learning by saving time and expense.<\/p>\n

The courses cover a wide breadth of topics and are available at three different levels of learning to help build your skills and confidence as a marketing professional.\u00a0All of which can be delivered in-house if required to meet specific development needs. And obviously, if there is demand for any other courses, we can look at bringing them up to the North East too.<\/p>\n

nesma has successfully been running CIM qualifications<\/a><\/strong><\/span> from Level 3 to 7 (A Level to master\u2019s degree) for many years. It\u2019s exciting to extend our relationship to enable us to make these short courses more accessible to more people. CIM is the largest and most successful professional marketing institution in the world, and its courses and Professional CIM qualifications are accepted and respected worldwide.<\/p>\n

As you can imagine there has been a lot of behind the scenes work to get this in place. However, we’re confident the new training offer will equip learners with the skills to meet the increasing demands of contemporary challenges at every stage in their career.<\/p>\n

Your tutors will all be quality assured, subject matter experts, who keep up-to-date with developments in their field, so you can immediately apply the latest best practice to your role.\u00a0Each training courses will have no more than 15 delegates in each class to ensure you get the most from the course.<\/p>\n

Below is a list of the courses and dates:<\/strong><\/p>\n

Managing Digital Marketing<\/a><\/span><\/h3>\n

Dates:<\/strong>
\n28\/11\/2018 to\u00a028\/11\/2018 |\u00a01 day
\n27\/03\/2019 to\u00a027\/03\/2019 |\u00a01 day
\nLevel<\/strong>: Advanced
\nCost:<\/strong> Non-member \u00a3625 + VAT\u00a0 Member: \u00a3562 + VAT<\/p>\n

With huge shifts in the digital marketing environment, marketers need to keep pace with the latest trends to ensure their strategy and approach continue to deliver. This course is an intensive one-day advanced course to help marketers build stronger digital capabilities and crystallise their online vision and goals.<\/p>\n

[button style=”large” type=”rounded” color=”#00b5ce” background=”#333e48″ src=”https:\/\/www.cim.co.uk\/training-courses\/managing-digital-marketing-0649.html” target=”_blank”]BOOK NOW<\/strong>[\/button]<\/p>\n

Introduction to Customer Experience<\/a><\/span><\/h3>\n

Dates:<\/strong>
\n29\/11\/2018 to\u00a029\/11\/2018 |\u00a01 day
\n21\/03\/2019 to\u00a021\/03\/2019 |\u00a01 day
\nLevel:<\/strong> Introductory
\nCost:\u00a0<\/strong>Non-member \u00a3595 + VAT\u00a0 Member: \u00a3536 + VAT<\/p>\n

The defining feature of the internet era is a shift in power from companies to individuals. The customer journey is likely to start with finding out about a brand and end with telling other people about it. The customer experience today is a powerful means of differentiating one brand from another, but many companies have been slow to recognise how fundamental the customer experience is to business success. Research regularly confirms that organizations able to skillfully manage the entire customer experience reap enormous rewards: enhanced customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction. This course builds an understanding of the customer journey on the way to purchase and after<\/p>\n

[button style=”large” type=”rounded” color=”#00b5ce” background=”#333e48″ src=”https:\/\/www.cim.co.uk\/training-courses\/introduction-to-customer-experience-0894.html” target=”_blank”]BOOK NOW<\/strong>[\/button]<\/p>\n

Customer Experience Management<\/a><\/span><\/h3>\n

Dates:<\/strong>
\n08\/01\/2019 to\u00a009\/01\/2019 |\u00a02 days
\n28\/03\/2019 to\u00a029\/03\/2019 |\u00a02 days
\nLevel: <\/strong>Advanced
\n<\/strong>Cost:<\/strong> Non-member: \u00a31,160 + VAT Member: \u00a31,044 +VAT<\/p>\n

The two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines, tools, techniques and methods in the field of Customer Experience being deployed across the world.<\/p>\n

[button style=”large” type=”rounded” color=”#00b5ce” background=”#333e48″ src=”https:\/\/www.cim.co.uk\/training-courses\/customer-experience-management-0895.html” target=”_blank”]BOOK NOW<\/strong>[\/button]<\/p>\n

Advanced Content Strategy<\/a><\/span><\/h3>\n

Dates:<\/strong>
\n15\/01\/2019 to\u00a016\/01\/2019 |\u00a02 days
\n11\/06\/2019 to\u00a012\/06\/2019 |\u00a02 days
\nLevel:<\/strong> Advanced
\nCosts:<\/strong> Non-member: \u00a31,160 + VAT Member: \u00a31,044 +VAT<\/p>\n

The course provides marketers with a strategic perspective on the development and management of content marketing programmes, with a strong focus on real-world business outcomes.\u00a0We will look at each stage of successful content marketing planning and execution using the latest best practice techniques, examples – while highlighting common pitfalls.\u00a0The course will be highly interactive in nature with a mixture of bespoke presentations, structured exercises, planning frameworks and practical insights into how content marketing can deliver measurable contributions to commercial and strategic goals<\/p>\n

[button style=”large” type=”rounded” color=”#00b5ce” background=”#333e48″ src=”https:\/\/www.cim.co.uk\/training-courses\/advanced-content-strategy-0896.html” target=”_blank”]BOOK NOW<\/strong>[\/button]<\/p>\n

Effective Marketing Through Events<\/a><\/span><\/h3>\n

Dates:<\/strong>
\n16\/01\/2019 to\u00a017\/01\/2019 |\u00a02 days
\n29\/04\/2019 to\u00a030\/04\/2019 |\u00a02 days
\nLevel: <\/strong>Advanced
\nCost:<\/strong> Non-member: \u00a31,160 + VAT Member: \u00a31,044 +VAT<\/p>\n

With increasing opportunities for companies to take their organisations and brands into \u2018live\u2019 marketplaces, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can\u2019t do.<\/p>\n

[button style=”large” type=”rounded” color=”#00b5ce” background=”#333e48″ src=”https:\/\/www.cim.co.uk\/training-courses\/effective-marketing-through-events-0040.html” target=”_blank”]BOOK NOW<\/strong>[\/button]<\/p>\n

How to Write Successful Newsletters and Press<\/span> Releases<\/a><\/span><\/h3>\n

Dates:<\/strong>
\n17\/01\/2019 to\u00a017\/01\/2019 |\u00a01 day
\n16\/05\/2019 to\u00a016\/05\/2019 |\u00a01 day
\nLevel:<\/strong> Introductory
\nCost:\u00a0<\/strong>Non-member \u00a3595 + VAT\u00a0 Member: \u00a3536 + VAT<\/p>\n

A highly enjoyable and insightful introductory workshop for anyone who wants to write compelling and newsworthy press releases or engaging employee newsletters. Very hands-on course with practical exercises and opportunities to write and learn from peer and tutor feedback. You will learn new techniques that ensure you produce the right copy\u00a0first time, saving you time and making you more influential.<\/p>\n

[button style=”large” type=”rounded” color=”#00b5ce” background=”#333e48″ src=”https:\/\/www.cim.co.uk\/training-courses\/how-to-write-successful-newsletters-and-press-releases-1205.html” target=”_blank”]BOOK NOW<\/strong>[\/button]<\/p>\n

Brand Masterclass<\/a><\/span><\/h3>\n

Dates:<\/strong>
\n11\/02\/2019 to\u00a012\/02\/2019 |\u00a02 days
\n29\/05\/2019 to\u00a030\/05\/2019 |\u00a02 days
\nLevel:<\/strong> Masterclass
\nCost:<\/strong>\u00a0Non-member: \u00a31,225 + VAT Member: \u00a31,103 +VAT<\/p>\n

This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We’ll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand.<\/p>\n

[button style=”large” type=”rounded” color=”#00b5ce” background=”#333e48″ src=”https:\/\/www.cim.co.uk\/training-courses\/brand-masterclass-0069.html” target=”_blank”]BOOK NOW<\/strong>[\/button]<\/p>\n

Copywriting Masterclass<\/span><\/a><\/span><\/h3>\n

Dates:<\/strong>
\n05\/03\/2019 to\u00a006\/03\/2019 |\u00a02 days
\n04\/06\/2019 to\u00a005\/06\/2019 |\u00a02 days
\nLevel:<\/strong> Masterclass
\nCost:\u00a0<\/strong>Non-member: \u00a31,225 + VAT Member: \u00a31,103 +VAT<\/p>\n

It\u2019s easy to recognise poor copy, but sometimes harder to deliver\u00a0great\u00a0copy or substantiate the reasons why certain words simply \u2018work\u2019 faster or more effectively than others. In this two day masterclass, you\u2019ll learn advanced copywriting techniques that help marketers achieve tangible cut-through in today\u2019s competitive landscape: covering tone; content; mediums; audiences; copy-stream management and much, much more\u2026<\/p>\n

[button style=”large” type=”rounded” color=”#00b5ce” background=”#333e48″ src=”https:\/\/www.cim.co.uk\/training-courses\/copywriting-masterclass-0074.html” target=”_blank”]BOOK NOW<\/strong>[\/button]<\/p>\n

Digital Marketing Masterclass<\/a><\/span><\/h3>\n

Dates:<\/strong>
\n12\/03\/2019 to\u00a013\/03\/2019 |\u00a02 days
\n07\/05\/2019 to\u00a008\/05\/2019 |\u00a02 days
\nLevel:<\/strong> Masterclass
\nCost:<\/strong>\u00a0Non-member: \u00a31,225 + VAT Member: \u00a31,103 +VAT<\/p>\n

\n

This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, the course allows delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on the analysis of results throughout, the course will show how to build effective plans and judge return on investment.<\/p>\n

[button style=”large” type=”rounded” color=”#00b5ce” background=”#333e48″ src=”https:\/\/www.cim.co.uk\/training-courses\/digital-marketing-masterclass-0189.html” target=”_blank”]BOOK NOW<\/strong>[\/button]<\/p>\n

The\u00a0Chartered Institute of Marketing\u00a0(CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional\u00a0CIM\u00a0qualifications<\/a><\/strong><\/span> are accepted and respected worldwide. All the above courses can be delivered in-house if required to meet specific development needs.<\/p>\n

If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@hyperlink-technology.com<\/strong><\/a><\/span>.<\/p>\n

All courses can be booked directly on the CIM website<\/strong> HERE<\/a><\/strong>.<\/span><\/p>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

New to Newcastle We are delighted to announce a new strategic partnership with the Chartered Institute of Marketing (CIM) to deliver 9 new training courses from our Newcastle Study Centre. This means that from November individuals, teams and organisations in the North East and beyond will be able to access the CIM\u2019s open courses without … <\/p>\n","protected":false},"author":4,"featured_media":5432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[293,294],"class_list":["post-5347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-cim-masterclass","tag-cim-short-courses"],"acf":[],"yoast_head":"\nNine new CIM courses launched in Newcastle - nesma<\/title>\n<meta name=\"description\" content=\"These CIM short courses cover a wide breadth of topics and are available at three different levels of learning to help build your skills and confidence as a marketing professional\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/cim-courses-launched-in-newcastle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nine new CIM courses launched in Newcastle - 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