{"id":5223,"date":"2018-09-11T19:16:00","date_gmt":"2018-09-11T19:16:00","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?p=5223"},"modified":"2018-09-11T19:16:00","modified_gmt":"2018-09-11T19:16:00","slug":"transform-your-communications-with-powerful-narratives-and-stories","status":"publish","type":"post","link":"https:\/\/hyperlink-technology.com\/nesma\/transform-your-communications-with-powerful-narratives-and-stories\/","title":{"rendered":"Why you should use powerful stories"},"content":{"rendered":"<h3><span style=\"color: #00b5ce;\">Why do you need more powerful narratives and stories to transform what you do?<\/span><\/h3>\n<p>There\u2019s a story of four bricklayers at work. The first says they are laying bricks. The second explains they are building a wall. The third celebrate\u00a0they are building a cathedral. The fourth declared \u2018I am building the house of God!\u2019<\/p>\n<blockquote><p><span style=\"color: #00b5ce;\"><a style=\"color: #00b5ce;\" href=\"https:\/\/hyperlink-technology.com\/nesma\/events\/transform-storytelling-and-narrative-skills-for-greater-impact\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Transform your narrative and storytelling skills<\/strong><\/a> <\/span>is a one day workshop which will provide you with a toolkit full of tools and strategies to improve your capabilities. The session is designed to work on your live challenges combining both learning and development with inspiring new ideas and solutions for your workplace challenges.<\/p><\/blockquote>\n<p>Too much PR and Comms is like the workers laying bricks or marginally better, just building a wall. In a fast-moving, complex world you don\u2019t just need to communicate. You need to engage and ideally inspire. And you can only really achieve this if you tell great stories, supported by even more powerful narratives. A narrative is a bridge between an item, action, person and their wider significance. Using the metaphor of a pearl necklace, the pearls are the stories, the narrative is the string. If you want to deliver powerful communications to inspire and change you need to be a master or mistress of the narrative.<\/p>\n<p>PR and Comms professionals have traditionally spent most of their time as \u2018news peddlers\u2019, dealing in the currency of news stories. In order to succeed, they now need to be creating \u2018Big multi-channel\u2019 ideas\u2019 &#8211; stories that work both across a range of different channels and stories which are more resolute and firmer in a fast-moving, changing world. PR and Comms are changing. While the need to embrace digital technology and metric-driven practice has been self-evident, the need to create deeper, emotionally richer and meaningful narratives is less obvious.<\/p>\n<p>Storytelling and narrative are critical to Strategic Comms and PR. You need to discover how to transform your strategies and stories, and truly understand what narrative is for new insights for strategic thinking. Imagine you had just joined an amateur theatre group and were told, \u2018Go on the stage and be a character\u2019. Numerous questions would be running through your mind: \u2018Who is this character? What are they like? Good or bad, kind or mean? Handsome or plain?\u2019 And so on. You just wouldn\u2019t go onto a stage naked in the sense of having no idea what your character is about. Yet, that is the reality of most PR and Comms people, having only the vaguest ideas about the persona of the lead characters, their narrative or stories of their situation.<\/p>\n<p>By identifying your story \u2018persona\u2019 and how to tell your stories through that \u2018persona\u2019 transforms your Thought Leadership, strategies, messages, news releases or content. You can add to your mix much greater variety and power to your communications by knowing and using the fundamental five \u2018Story Plots\u2019. You need to identify the very heart of your emotional message and use this as a bridge to connect. A key skill in doing this is to \u2018Story Listen\u2019 identify the existing narrative within any situation.<\/p>\n<p>Are you going to be tedious, tame or uninspiring in your PR and Comms, like the person just laying bricks or building a wall? Or are you going to be like the person \u2018building the house of God\u2019 and truly inspire, engage and make change happen?<\/p>\n<h3><span style=\"color: #00b5ce;\">The choice is yours.<\/span><\/h3>\n<p><strong>Written by course leader Andy Green<\/strong><\/p>\n<p>He is a leading expert on storytelling for PR, comms and marketing and has written 7 books on brand communications. He works with in-house teams and agencies around the world using real-world experience and case studies to transform their use and management of storytelling and corporate narrative.<\/p>\n<p><strong>The Transform your storytelling 1-day workshop is happening in Newcastle on Friday 26 October. To book a place on this course just<\/strong>\u00a0<span style=\"color: #00b5ce;\"><strong><a style=\"color: #00b5ce;\" href=\"mailto:hello@hyperlink-technology.com\" target=\"_blank\" rel=\"noopener noreferrer\">email<\/a><\/strong><\/span>\u00a0<strong>us and we\u2019ll sort out the rest from there.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do you need more powerful narratives and stories to transform what you do? There\u2019s a story of four bricklayers at work. The first says they are laying bricks. The second explains they are building a wall. The third celebrate\u00a0they are building a cathedral. The fourth declared \u2018I am building the house of God!\u2019 Transform &#8230; <\/p>\n","protected":false},"author":4,"featured_media":5255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[286,287,288,162],"class_list":["post-5223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-narrative","tag-powerful-communications","tag-story-persona","tag-storytelling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why you should use powerful stories - nesma<\/title>\n<meta name=\"description\" content=\"Storytelling and narrative skills are critical to add greater impact to your strategic communications and public relations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/transform-your-communications-with-powerful-narratives-and-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why you should use powerful stories - nesma\" \/>\n<meta property=\"og:description\" content=\"Storytelling and narrative skills are critical to add greater impact to your strategic communications and public relations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/transform-your-communications-with-powerful-narratives-and-stories\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-11T19:16:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Andy-Green-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"NESMA admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NESMA admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/transform-your-communications-with-powerful-narratives-and-stories\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/transform-your-communications-with-powerful-narratives-and-stories\/\"},\"author\":{\"name\":\"NESMA admin\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/8ba88b1d975dc725d0a0f45bc50d2c4e\"},\"headline\":\"Why you should use powerful stories\",\"datePublished\":\"2018-09-11T19:16:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/transform-your-communications-with-powerful-narratives-and-stories\/\"},\"wordCount\":660,\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/transform-your-communications-with-powerful-narratives-and-stories\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Andy-Green-web.png\",\"keywords\":[\"Narrative\",\"powerful communications\",\"Story Persona\",\"storytelling\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/transform-your-communications-with-powerful-narratives-and-stories\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/transform-your-communications-with-powerful-narratives-and-stories\/\",\"name\":\"Why you should use powerful stories - 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