{"id":5219,"date":"2018-09-11T20:37:04","date_gmt":"2018-09-11T20:37:04","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?p=5219"},"modified":"2018-09-11T20:37:04","modified_gmt":"2018-09-11T20:37:04","slug":"how-to-use-customer-journey-mapping","status":"publish","type":"post","link":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/","title":{"rendered":"How to use customer journey mapping"},"content":{"rendered":"

Three ways of using customer journey mapping for marketing success<\/b><\/span><\/h2>\n

Have you heard of customer journey mapping before? If you\u2019ve never given it a try, it\u2019s not only a fun exercise for your team that builds a great customer focus. It\u2019s also an absolute goldmine of ideas for content, customer experience development and marketing strategy. Let\u2019s take a look at each.<\/span><\/p>\n

1. Customer journey mapping for content ideas<\/b><\/span><\/h3>\n

Customer journey mapping puts us in our customer\u2019s shoes, helping us to understand what they are thinking, feeling and doing as they search for a solution to a \u2018problem\u2019 they have. <\/span><\/p>\n

By creating content to address the questions and concerns our customers have, we make buying from us an easier and more pleasant experience. Anticipating how they might be feeling allows us to write in an appropriate tone of voice. Knowing their next steps will help us to link content together and guide the customer towards purchase. <\/span><\/p>\n

2. Identifying, anticipating and satisfying customer needs<\/b><\/span><\/h3>\n

When our customer tries to buy from us, do they hit any barriers? Do we make it easy for them? Or are there arduous processes, missing payment methods, or dodgy technologies standing in their way? <\/span><\/p>\n

Thanks to customer experience maestros like Amazon, customers have high expectations of how it should be to engage with our businesses. Journey mapping helps us understand what might stop our customer from reaching the next stage of their journey. Our whole business can use these insights to create robust processes to take customers from unaware of our brand to repeat customer.<\/span><\/p>\n

3. Finding and engaging your customers<\/b><\/span><\/h3>\n

If we know where our customer goes to get their questions answered, we can be there in their moments of need. We\u2019ll be able to give them helpful content where they are. <\/span><\/p>\n

Being helpful not only feels good for us and our customer; it also builds trust in and consideration of our brands. Even if they don\u2019t buy from us this time, being consistently helpful keeps us top of mind for next time.<\/span><\/p>\n

Getting started with customer journey mapping<\/b><\/span><\/h3>\n

If this sounds good and you\u2019d like to reap the benefits of customer journey mapping for your business<\/a><\/span><\/strong>, you\u2019re in luck! Our fun, interactive workshop is available to book today. You\u2019ll be mapping like a pro in no time!<\/span><\/p>\n

Written by Course Leader\u00a0Neina Sheldon<\/strong><\/p>\n

She is a professionally qualified marketer and copywriter, with over 12-years experience in brand and agency roles, working with companies from a broad range of sectors including education, retail, travel, B2B professional services and more. She loves to bang the drum for the customer and is happiest when she has the opportunity to use customer insights to illuminate areas of potential for brands and to strategically plan for their improved performance.<\/p>\n

Successfully mapping your customer journey\u00a0<\/strong><\/a><\/span>is happening in Newcastle on\u00a0Friday 19th October<\/span>\u00a0it’s a practical 1-day workshop which\u00a0can help you uncover a goldmine of ideas to ensure marketing success. To book a place on this course just<\/strong>\u00a0email<\/a><\/strong>\u00a0<\/span>us and we\u2019ll sort out the rest from there.<\/strong><\/p>\n

\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Three ways of using customer journey mapping for marketing success Have you heard of customer journey mapping before? If you\u2019ve never given it a try, it\u2019s not only a fun exercise for your team that builds a great customer focus. It\u2019s also an absolute goldmine of ideas for content, customer experience development and marketing strategy. … <\/p>\n","protected":false},"author":4,"featured_media":5264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[284,285],"class_list":["post-5219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-customer-journey","tag-customer-journey-mapping"],"acf":[],"yoast_head":"\nHow to use customer journey mapping - nesma<\/title>\n<meta name=\"description\" content=\"Pinpoint your dream customer happening in Newcastle on Wednesday 17th October is practical 1-day workshop will help you define your target market to improve your focus and enable more effective, easier marketing by pinpointing your dream customer.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use customer journey mapping - nesma\" \/>\n<meta property=\"og:description\" content=\"Pinpoint your dream customer happening in Newcastle on Wednesday 17th October is practical 1-day workshop will help you define your target market to improve your focus and enable more effective, easier marketing by pinpointing your dream customer.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-11T20:37:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Neina-Web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"NESMA admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NESMA admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/\"},\"author\":{\"name\":\"NESMA admin\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/8ba88b1d975dc725d0a0f45bc50d2c4e\"},\"headline\":\"How to use customer journey mapping\",\"datePublished\":\"2018-09-11T20:37:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/\"},\"wordCount\":524,\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Neina-Web.png\",\"keywords\":[\"Customer Journey\",\"Customer Journey Mapping\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/\",\"name\":\"How to use customer journey mapping - nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Neina-Web.png\",\"datePublished\":\"2018-09-11T20:37:04+00:00\",\"description\":\"Pinpoint your dream customer happening in Newcastle on Wednesday 17th October is practical 1-day workshop will help you define your target market to improve your focus and enable more effective, easier marketing by pinpointing your dream customer.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#primaryimage\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Neina-Web.png\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Neina-Web.png\",\"width\":585,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperlink-technology.com\/nesma\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to use customer journey mapping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"name\":\"nesma\",\"description\":\"Marketing, communications and digital marketing training\",\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\",\"name\":\"nesma\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"contentUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg\",\"width\":512,\"height\":512,\"caption\":\"nesma\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/8ba88b1d975dc725d0a0f45bc50d2c4e\",\"name\":\"NESMA admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/359211d8fd11ce9684f1d5be8ba3c2501ea57c546094e66fbd69b402ec963781?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/359211d8fd11ce9684f1d5be8ba3c2501ea57c546094e66fbd69b402ec963781?s=96&d=mm&r=g\",\"caption\":\"NESMA admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to use customer journey mapping - nesma","description":"Pinpoint your dream customer happening in Newcastle on Wednesday 17th October is practical 1-day workshop will help you define your target market to improve your focus and enable more effective, easier marketing by pinpointing your dream customer.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/","og_locale":"en_US","og_type":"article","og_title":"How to use customer journey mapping - nesma","og_description":"Pinpoint your dream customer happening in Newcastle on Wednesday 17th October is practical 1-day workshop will help you define your target market to improve your focus and enable more effective, easier marketing by pinpointing your dream customer.\u00a0","og_url":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/","og_site_name":"nesma","article_published_time":"2018-09-11T20:37:04+00:00","og_image":[{"width":585,"height":440,"url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Neina-Web.png","type":"image\/png"}],"author":"NESMA admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"NESMA admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#article","isPartOf":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/"},"author":{"name":"NESMA admin","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/8ba88b1d975dc725d0a0f45bc50d2c4e"},"headline":"How to use customer journey mapping","datePublished":"2018-09-11T20:37:04+00:00","mainEntityOfPage":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/"},"wordCount":524,"publisher":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#primaryimage"},"thumbnailUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Neina-Web.png","keywords":["Customer Journey","Customer Journey Mapping"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/","url":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/","name":"How to use customer journey mapping - nesma","isPartOf":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#primaryimage"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#primaryimage"},"thumbnailUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Neina-Web.png","datePublished":"2018-09-11T20:37:04+00:00","description":"Pinpoint your dream customer happening in Newcastle on Wednesday 17th October is practical 1-day workshop will help you define your target market to improve your focus and enable more effective, easier marketing by pinpointing your dream customer.\u00a0","breadcrumb":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#primaryimage","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Neina-Web.png","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Neina-Web.png","width":585,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/hyperlink-technology.com\/nesma\/how-to-use-customer-journey-mapping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hyperlink-technology.com\/nesma\/"},{"@type":"ListItem","position":2,"name":"How to use customer journey mapping"}]},{"@type":"WebSite","@id":"https:\/\/hyperlink-technology.com\/nesma\/#website","url":"https:\/\/hyperlink-technology.com\/nesma\/","name":"nesma","description":"Marketing, communications and digital marketing training","publisher":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hyperlink-technology.com\/nesma\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hyperlink-technology.com\/nesma\/#organization","name":"nesma","url":"https:\/\/hyperlink-technology.com\/nesma\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","contentUrl":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2019\/10\/NESMA-site-icon.jpg","width":512,"height":512,"caption":"nesma"},"image":{"@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/8ba88b1d975dc725d0a0f45bc50d2c4e","name":"NESMA admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/359211d8fd11ce9684f1d5be8ba3c2501ea57c546094e66fbd69b402ec963781?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/359211d8fd11ce9684f1d5be8ba3c2501ea57c546094e66fbd69b402ec963781?s=96&d=mm&r=g","caption":"NESMA admin"}}]}},"_links":{"self":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/posts\/5219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/comments?post=5219"}],"version-history":[{"count":0,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/posts\/5219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media\/5264"}],"wp:attachment":[{"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/media?parent=5219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/categories?post=5219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/wp\/v2\/tags?post=5219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}