{"id":5216,"date":"2018-09-07T15:50:26","date_gmt":"2018-09-07T15:50:26","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?p=5216"},"modified":"2018-09-07T15:50:26","modified_gmt":"2018-09-07T15:50:26","slug":"pinpoint_your_dream_customer","status":"publish","type":"post","link":"https:\/\/hyperlink-technology.com\/nesma\/pinpoint_your_dream_customer\/","title":{"rendered":"Three barriers that stop us targeting"},"content":{"rendered":"

What are<\/span> the three barriers that stop us targeting our marketing for success?<\/b><\/span><\/h3>\n

I want to grow my\/our business, but I\u2019m not sure where to start.<\/span><\/p><\/blockquote>\n

If this sounds like you, take heart – you\u2019re in an exclusive club of 95% of small business owners and marketers I talk to. In this post, I\u2019ll address the three most common reasons we don\u2019t target – even when we know we should!<\/span><\/p>\n

Over 12 years in marketing, I\u2019ve seen how a lack of targeting trips a lot of us up and stunts our growth. From start-ups to big-brand businesses looking to grow, it really does happen to the best of us! <\/span><\/p>\n

What\u2019s going on? <\/b><\/span><\/h3>\n

In my experience, although most founders and marketers accept the wisdom of targeting their marketing to a well-defined customer, they\u2019re not doing it for one of three reasons:<\/span><\/p>\n

    \n
  1. Paddling furiously:<\/span> We start our businesses with a plan. But a year, two, ten in, we\u2019re often still paddling furiously to get new business in. We lose our way, or perhaps we never defined it in the first place\u00a0<\/span><\/b><\/li>\n
  2. Fear of missing out:<\/span><\/strong> Fear is a common and understandable barrier for small businesses. We worry about putting any potential customers off buying from us so we try to keep ourselves open to everyone<\/li>\n
  3. Lack of agreement:<\/span> Management teams can be surprisingly varied in who they think the customer is or should be. This can make for mixed messages that will erode trust in our businesses<\/span><\/b><\/li>\n<\/ol>\n

    When we don\u2019t target effectively, our messaging is so generic that it doesn\u2019t resonate and convert. We can\u2019t select appropriate cost-effective marketing channels because we\u2019re trying to be everywhere for everyone, so we waste marketing budget. We experience high churn.<\/span><\/p>\n

    Overcoming the barriers <\/b><\/span><\/h3>\n

    If this is resonating with you, I have good news! We have a practical workshop that you can <\/span>book onto today<\/b><\/a><\/span>, where I\u2019ll take you through an easy journey to pinpoint your ideal customer, so you can grow your business. \u00a0<\/span><\/p>\n

    Written by Course Leader\u00a0Neina Sheldon<\/strong><\/p>\n

    She is a professionally qualified marketer and copywriter, with over 12-years experience in brand and agency roles, working with companies from a broad range of sectors including education, retail, travel, B2B professional services and more. She loves to bang the drum for the customer and is happiest when she has the opportunity to use customer insights to illuminate areas of potential for brands and to strategically plan for their improved performance.<\/p>\n

    Pinpoint your dream customer<\/a><\/strong><\/span> is a 1-day workshop happening on Wednesday 17th October that will help you define your target market to improve your focus and enable more effective, easier marketing by pinpointing your dream customer.\u00a0To book a place on this course just<\/strong>\u00a0email<\/a><\/strong><\/span>\u00a0us and we\u2019ll sort out the rest from there.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    What are the three barriers that stop us targeting our marketing for success? I want to grow my\/our business, but I\u2019m not sure where to start. If this sounds like you, take heart – you\u2019re in an exclusive club of 95% of small business owners and marketers I talk to. In this post, I\u2019ll address … <\/p>\n","protected":false},"author":4,"featured_media":5264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[721,722,723,724],"class_list":["post-5216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-customer-focus","tag-messaging","tag-target-market","tag-targeting"],"acf":[],"yoast_head":"\nThree barriers that stop us targeting - nesma<\/title>\n<meta name=\"description\" content=\"Pinpoint your dream customer is a 1-day workshop happening on Wednesday 17th October that will help you define your target market to improve your focus and enable more effective, easier marketing by pinpointing your dream customer.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/pinpoint_your_dream_customer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three barriers that stop us targeting - nesma\" \/>\n<meta property=\"og:description\" content=\"Pinpoint your dream customer is a 1-day workshop happening on Wednesday 17th October that will help you define your target market to improve your focus and enable more effective, easier marketing by pinpointing your dream customer.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/pinpoint_your_dream_customer\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-07T15:50:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Neina-Web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"NESMA admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NESMA admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/pinpoint_your_dream_customer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/pinpoint_your_dream_customer\/\"},\"author\":{\"name\":\"NESMA admin\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/8ba88b1d975dc725d0a0f45bc50d2c4e\"},\"headline\":\"Three barriers that stop us targeting\",\"datePublished\":\"2018-09-07T15:50:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/pinpoint_your_dream_customer\/\"},\"wordCount\":479,\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/pinpoint_your_dream_customer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2018\/09\/Neina-Web.png\",\"keywords\":[\"Customer Focus\",\"Messaging\",\"Target Market\",\"Targeting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/pinpoint_your_dream_customer\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/pinpoint_your_dream_customer\/\",\"name\":\"Three barriers that stop us targeting - 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