{"id":2991,"date":"2017-05-12T11:20:24","date_gmt":"2017-05-12T11:20:24","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?p=2991"},"modified":"2017-05-12T11:20:24","modified_gmt":"2017-05-12T11:20:24","slug":"the-challenges-and-opportunities-facing-marketers-in-2017","status":"publish","type":"post","link":"https:\/\/hyperlink-technology.com\/nesma\/the-challenges-and-opportunities-facing-marketers-in-2017\/","title":{"rendered":"Marketing challenges and opportunities in 2017"},"content":{"rendered":"

Yesterday the <\/strong>nesma\u00a0team attended the CIM Northern Conference to explore the Northern Powerhouse and the challenges presented by Brexit. \u00a0<\/strong><\/span><\/h3>\n

Here is a summary\u00a0of the CIM report\u00a0which was given to all delegates summing up\u00a0the key challenges currently facing marketers in 2017; Brexit, the role of brands, GDPR, digital, customer engagement and skills shortages.<\/strong><\/p>\n

\n

Findings from two research projects, one in partnership with YouGov and the other from CIM members, show that although in today\u2019s customer-led world, marketing has never had such a perfect opportunity to shine, the challenges it faces are wide ranging.<\/p>\n

55% of marketers cite Brexit as their top concern, with 70% concerned about factors outside of marketing that could affect their ability to protect the brand.\u00a0 Then with the new GDPR (General Data Protection Regulation) coming into force in May 2018, 50% of those surveyed said they didn\u2019t fully understand the implications.<\/p><\/blockquote>\n

Improving the performance of digital channels is a key priority, with 52% of respondents saying this would be top of their agenda.\u00a0 However, only 18% feel fully confident that they are able to manage social effectively, with 21% saying they feel \u2018fairly confident\u2019.<\/p>\n

Two in three (63%) said developing opportunities to engage with customers more was what most excited them when looking to the year ahead. \u00a0\u00a0But 28% fear they will lose market share to more tech-savvy competitors and sadly 89% marketers are frustrated that their organisations are expecting great things for customer experience yet failing to make the investments needed in marketing.<\/p>\n

Reflecting on these findings, Chris Daly, CEO at CIM, said, \u201cClearly, marketers want to build stronger brands through personalised campaigns, to shape better customer journeys, while projecting and protecting an ethical brand, and ultimately to drive business growth.\u00a0 Yet they feel disempowered in communicating this vision beyond their own team.\u00a0 To reach and influence at boardroom level, marketers need to develop a new set of skills whilst also maintaining a strong understanding of the fundamentals of their profession and its impact on the business.\u201d\u00a0 He continued, \u201cSenior marketers are now expected to lead change, manage people and projects, and have the skills and ability to collaborate, innovate and influence across the business.\u201d\u00a0 He concluded, \u201cIn light of the changing nature of marketing and the increased appetite for a wider array of business skills,\u00a0Continual Professional Development (CPD) must be at the heart of a marketer\u2019s career path if they want that seat at the top table.\u201d<\/p>\n

A copy of the full report can be found here<\/a><\/strong>.<\/span><\/p>\n

Take a look at our<\/strong> calendar<\/span> to find learning and social opportunities to support your CPD.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday the nesma\u00a0team attended the CIM Northern Conference to explore the Northern Powerhouse and the challenges presented by Brexit. \u00a0 Here is a summary\u00a0of the CIM report\u00a0which was given to all delegates summing up\u00a0the key challenges currently facing marketers in 2017; Brexit, the role of brands, GDPR, digital, customer engagement and skills shortages. Findings from … <\/p>\n","protected":false},"author":4,"featured_media":2994,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[134,135,57,136,137],"class_list":["post-2991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-cim-northern-conference","tag-continual-professional-development","tag-cpd","tag-senior-marketers","tag-skill-shortages"],"acf":[],"yoast_head":"\nMarketing challenges and opportunities in 2017 - nesma<\/title>\n<meta name=\"description\" content=\"The key challenges currently facing marketers in 2017; Brexit, the role of brands, GDPR, digital, customer engagement and skills shortages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/the-challenges-and-opportunities-facing-marketers-in-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing challenges and opportunities in 2017 - nesma\" \/>\n<meta property=\"og:description\" content=\"The key challenges currently facing marketers in 2017; Brexit, the role of brands, GDPR, digital, customer engagement and skills shortages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/the-challenges-and-opportunities-facing-marketers-in-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-12T11:20:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2017\/05\/Marketing-Challenges.png\" \/>\n\t<meta property=\"og:image:width\" content=\"533\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"NESMA admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NESMA admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/the-challenges-and-opportunities-facing-marketers-in-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/the-challenges-and-opportunities-facing-marketers-in-2017\/\"},\"author\":{\"name\":\"NESMA admin\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/8ba88b1d975dc725d0a0f45bc50d2c4e\"},\"headline\":\"Marketing challenges and opportunities in 2017\",\"datePublished\":\"2017-05-12T11:20:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/the-challenges-and-opportunities-facing-marketers-in-2017\/\"},\"wordCount\":430,\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/the-challenges-and-opportunities-facing-marketers-in-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2017\/05\/Marketing-Challenges.png\",\"keywords\":[\"CIM Northern conference\",\"Continual Professional Development\",\"CPD\",\"Senior marketers\",\"Skill Shortages\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/the-challenges-and-opportunities-facing-marketers-in-2017\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/the-challenges-and-opportunities-facing-marketers-in-2017\/\",\"name\":\"Marketing challenges and opportunities in 2017 - nesma\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/the-challenges-and-opportunities-facing-marketers-in-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/the-challenges-and-opportunities-facing-marketers-in-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2017\/05\/Marketing-Challenges.png\",\"datePublished\":\"2017-05-12T11:20:24+00:00\",\"description\":\"The key challenges currently facing marketers in 2017; 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