{"id":2437,"date":"2017-02-25T15:46:31","date_gmt":"2017-02-25T15:46:31","guid":{"rendered":"https:\/\/hyperlink-technology.com\/nesma\/?p=2437"},"modified":"2020-04-03T13:48:42","modified_gmt":"2020-04-03T13:48:42","slug":"takeaway-tips-getsociagetmedia","status":"publish","type":"post","link":"https:\/\/hyperlink-technology.com\/nesma\/takeaway-tips-getsociagetmedia\/","title":{"rendered":"My takeaway tips from #GetSociaGetMedia"},"content":{"rendered":"<h2><span style=\"color: #b5be0e;\"><strong>Top 10 takeaway tips from #GetSociaGetMedia <\/strong><\/span><\/h2>\n<p><strong>On Thursday 9 February I spent the day with some amazing people. I was at the <span style=\"color: #b5be0e;\"><a style=\"color: #b5be0e;\" href=\"http:\/\/www.getsocialgetmedia.co.uk\/\">#GetSocialGetMedia Conference<\/a><\/span> at the Newcastle Falcons Stadium. It was promoted as a conference for learning and developing essential social media marketing skills for business, and it certainly met my expectations!<\/strong><\/p>\n<p>Below are just some of the handy tips I picked up on the day and I need to thank Joanne Dolezal, Andrew and Pete, Steve Phillips, Pascal Fintoni, Natalie Eminae, Tom Volpe and James Lane for sharing them with me.<\/p>\n<p><strong><span style=\"color: #b5be0e;\">1<\/span> <\/strong>When making a new connection on LinkedIn, always send a personalised message. Keep simple, such as where you met or why you want to connect.<\/p>\n<p><strong><span style=\"color: #b5be0e;\">2<\/span><\/strong> The optimum number of tweets to send a day is around 6 at different times. Depending on your business you should also schedule a couple for the weekend, these can be highlights from the week\u2019s news or a favourite blog.<\/p>\n<p><strong><span style=\"color: #b5be0e;\">3<\/span><\/strong> Unless you are in the market for a new job, try and personalise your LinkedIn account as much as possible, this will make it more than just an online CV. Show some of your personality so that at a glance someone has an opening conversation point, for example. Mention something you enjoy, such as travel or walking your dog!<\/p>\n<p><strong><span style=\"color: #b5be0e;\">4<\/span><\/strong> There are 3 pillars to SEO, which are:<\/p>\n<p style=\"padding-left: 60px;\">Have a technically sound website<br \/>\nOutstanding content. Remember google can\u2019t see images \u2013 No content = No traffic!<br \/>\nPopularity. This means focusing on high-quality backlinks\u00a0not quantity!<\/p>\n<p><strong><span style=\"color: #b5be0e;\">5<\/span><\/strong> Boost your<strong><span style=\"color: #b5be0e;\"><a style=\"color: #b5be0e;\" href=\"https:\/\/klout.com\/home\"> Klout <span style=\"color: #b5be0e;\">score<\/span><\/a><\/span><\/strong> on Twitter by:<\/p>\n<p style=\"padding-left: 60px;\">Engaging with your followers<br \/>\nSharing great content<br \/>\nTweeting regularly<br \/>\nUsing hashtags and keywords to talk about your industry<\/p>\n<p><strong><span style=\"color: #b5be0e;\">6<\/span><\/strong> Facebook is now giving longer videos a bump in your news feed. However, live video is being given a big push so try it out for your business but remember to build up to the video using other social media platforms and a teaser video.<\/p>\n<p><strong><span style=\"color: #b5be0e;\">7<\/span><\/strong> To create a great video you need 4 characters to tell the story; the villain, the hero, the trickster and the mentor. If you are the person selling the product you will always be the mentor, the hero is the customer, the villain is the competitors and the trickster is the worse alternatives.<\/p>\n<p><strong><span style=\"color: #b5be0e;\">8<\/span><\/strong> People only remember 20% of what they read so use informative graphics, quality photos and videos to engage your audience.<\/p>\n<p><strong><span style=\"color: #b5be0e;\">9<\/span><\/strong> Great websites for license free imagery to use on your social media posts are:<\/p>\n<p style=\"padding-left: 60px;\"><strong><span style=\"color: #b5be0e;\"><a style=\"color: #b5be0e;\" href=\"http:\/\/www.pixabay.com\">pixabay.com<br \/>\n<\/a><\/span><\/strong><strong><span style=\"color: #b5be0e;\"><a style=\"color: #b5be0e;\" href=\"http:\/\/www.unsplash.com\">unsplash.com<\/a><\/span><\/strong><\/p>\n<p><strong><span style=\"color: #b5be0e;\">10\u00a0<a style=\"color: #b5be0e;\" href=\"http:\/\/www.canva.com\">canva.com<\/a><\/span><\/strong> is a great website to crop and edit images for social media accounts. Plus it is absolutely free!<\/p>\n<p><strong>I work in marketing and communications, but I found it really refreshing to get out of the office, meet some new people and bring back some new ideas and different perspectives.<\/strong><\/p>\n<p>As the quote goes, learn something new every day! So, thank you to the team at <strong><span style=\"color: #b5be0e;\"><a style=\"color: #b5be0e;\" href=\"http:\/\/freshstartevents.uk\/\">Fresh <span style=\"color: #b5be0e;\">Start<\/span> Events<\/a><\/span><\/strong> for pulling this event together.<\/p>\n<h2><span style=\"color: #b5be0e;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2441\" src=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2017\/02\/Heather-Thumbnail.png\" alt=\"\" width=\"100\" height=\"100\" \/>Guest Blog by\u00a0Heather Robinson<\/span><br \/>\n<span style=\"color: #b5be0e;\"><a style=\"color: #b5be0e;\" href=\"https:\/\/www.linkedin.com\/in\/heather-robinson-4a4a93a3?authType=NAME_SEARCH&amp;authToken=3ZEv&amp;locale=en_US&amp;trk=tyah&amp;trkInfo=clickedVertical%3Amynetwork%2CentityType%3AentityHistoryName%2CclickedEntityId%3Amynetwork_369956860%2Cidx%3A0\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a><\/span><\/h2>\n<p>If you are a nesma student and wish to publish a guest blog on our site about your experiences and career, please contact <span style=\"color: #b5be0e;\"><strong><a style=\"color: #b5be0e;\" href=\"mailto:heather.robinson@hyperlink-technology.com\">heather.robinson@hyperlink-technology.com<\/a><\/strong><\/span><\/p>\n<p><strong>nesma deliver qualifications or company-specific training on a 1:1, group or team basis in the North East, Cumbria, Scotland, and, in-house UK wide.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top 10 takeaway tips from #GetSociaGetMedia On Thursday 9 February I spent the day with some amazing people. I was at the #GetSocialGetMedia Conference at the Newcastle Falcons Stadium. It was promoted as a conference for learning and developing essential social media marketing skills for business, and it certainly met my expectations! Below are just &#8230; <\/p>\n","protected":false},"author":4,"featured_media":2438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[97,98,99,58,100,101],"class_list":["post-2437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-getsociagetmedia","tag-business-skills","tag-conference","tag-social-media","tag-video","tag-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>My takeaway tips from #GetSociaGetMedia - nesma<\/title>\n<meta name=\"description\" content=\"I work in marketing and communications, but I found it refreshing to get out of the office, meet some new people and bring back some new ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperlink-technology.com\/nesma\/takeaway-tips-getsociagetmedia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My takeaway tips from #GetSociaGetMedia - nesma\" \/>\n<meta property=\"og:description\" content=\"I work in marketing and communications, but I found it refreshing to get out of the office, meet some new people and bring back some new ideas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperlink-technology.com\/nesma\/takeaway-tips-getsociagetmedia\/\" \/>\n<meta property=\"og:site_name\" content=\"nesma\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-25T15:46:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-03T13:48:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2017\/02\/nesma-web-Heather.png\" \/>\n\t<meta property=\"og:image:width\" content=\"533\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"NESMA admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"NESMA admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/takeaway-tips-getsociagetmedia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/takeaway-tips-getsociagetmedia\/\"},\"author\":{\"name\":\"NESMA admin\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#\/schema\/person\/8ba88b1d975dc725d0a0f45bc50d2c4e\"},\"headline\":\"My takeaway tips from #GetSociaGetMedia\",\"datePublished\":\"2017-02-25T15:46:31+00:00\",\"dateModified\":\"2020-04-03T13:48:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/takeaway-tips-getsociagetmedia\/\"},\"wordCount\":541,\"publisher\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/#organization\"},\"image\":{\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/takeaway-tips-getsociagetmedia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2017\/02\/nesma-web-Heather.png\",\"keywords\":[\"#GetSociaGetMedia\",\"business skills\",\"conference\",\"Social Media\",\"video\",\"website\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperlink-technology.com\/nesma\/takeaway-tips-getsociagetmedia\/\",\"url\":\"https:\/\/hyperlink-technology.com\/nesma\/takeaway-tips-getsociagetmedia\/\",\"name\":\"My takeaway tips from #GetSociaGetMedia - 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