{"id":9631,"global_id":"hyperlink-technology.com\/nesma?id=9631","global_id_lineage":["hyperlink-technology.com\/nesma?id=9631"],"author":"5","status":"publish","date":"2021-06-23 14:20:31","date_utc":"2021-06-23 14:20:31","modified":"2021-06-23 20:38:07","modified_utc":"2021-06-23 20:38:07","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/how-to-build-a-global-brand-the-vimto-way\/","rest_url":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/tribe\/events\/v1\/events\/9631","title":"How to build a global brand the Vimto way","description":"
\n
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Enjoy this free Webinar Express series from CIM<\/h2>\n

Vimto, the unique soft drink, made into a secret recipe, was first created by John Noel Nichols on Granby Row in Manchester in 1908.<\/p>\n

An oak monument, carved by environment artist Kerry Morrison, was commissioned to sit on the site in 1992 to pay homage to the purple beverage\u2019s North West heritage. The monument sits on a lawn in Manchester University\u2019s science campus, among other interesting sculptures including a statue of Archimedes representing his famous theory of displacement eureka moment. A combination of enduring brands and innovation is at the heart of the North West region\u2019s entrepreneurial spirit and Vimto\u2019s success.<\/p>\n

Brand owner, Nichols Plc sells Vimto in 73 countries worldwide, with a significant presence in the Middle East and Africa. Vimto has a special place in the Muslim community, being a popular drink at Iftar, the meal that breaks the fast at the end of each day during the holy month of Ramadan.<\/p>\n

Speaker: Emma Hunt, Marketing Director at Vimto<\/p>\n

<\/strong><\/span>Emma has spent her working life at Vimto and will share insights into how Nichols Plc carefully nurture the Vimto brand in the UK and internationally from market research to the development of the brand, innovation, channel strategies and more. Emma is no stranger to CIM having been CIM Northern Marketer of the Year in 2016\/17.<\/p>\n

The presentation will cover:<\/p>\n

<\/strong>\u2022 The Vimto story in the UK and internationally
\n\u2022 The importance of market research and insight in entering new markets
\n\u2022 How to adapt an established brand to local market conditions – product, pricing, people and communications
\n\u2022 The importance of local market knowledge and selecting and working with the right distribution partners
\n\u2022 The importance of occasion and audience and how insights are helping the brand team stretch the brand into other categories<\/p>\n

The webinar is kindly hosted by CIM North West and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.<\/strong><\/p>\n<\/div>\n

<\/div>\n<\/div>","excerpt":"

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