{"id":9324,"global_id":"hyperlink-technology.com\/nesma?id=9324","global_id_lineage":["hyperlink-technology.com\/nesma?id=9324"],"author":"5","status":"publish","date":"2021-03-12 12:08:11","date_utc":"2021-03-12 12:08:11","modified":"2021-03-12 12:08:11","modified_utc":"2021-03-12 12:08:11","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/driving-competitive-advantage-through-sustainability\/","rest_url":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/tribe\/events\/v1\/events\/9324","title":"Driving competitive advantage through sustainability","description":"

Join CIM for another great Webinar Express on Tuesday 30 March 2021.<\/span><\/h3>\n
\n
With sustainability on almost every corporate agenda, brands are increasingly reframing what they do to establish their role in the world. In this webinar we\u2019ll discuss the drivers of sustainability and how and why marketers should embrace it, to differentiate from competitors and achieve responsible, sustainable and profitable growth.<\/span><\/div>\n
<\/div>\n
Speaker:- Alex Glen, Director of Catalystic Consulting<\/span>\u00a0<\/b><\/div>\n
<\/div>\n
Alex is Director of Catalystic Consulting, a marketing consultancy focused on driving brand growth through strategies that benefit the health and sustainability of people and our Planet. He\u2019s worked in FMCG marketing on brands such as Weetabix, Cravendale, Lemsip and recently as Marketing Director at Quorn.<\/div>\n
<\/div>\n
The webinar is kindly hosted by CIM Midlands and lasts approximately 45 minutes inclusive of a Q&A session after the presentation.<\/strong><\/div>\n
<\/div>\n
To register for this webinar please click\u00a0here<\/a>.<\/strong><\/span><\/div>\n<\/div>\n
\n

Information on how to join, along with the link, will be sent closer to the date of the webinar so please do check your spam\/junk folders the morning of the webinar in case the email has been directed there by your email provider. If you don’t receive an email containing the webinar link by 11 am on Tuesday 30 March please let CIM know as soon as possible.<\/span><\/p>\n<\/div>","excerpt":"

Join CIM for another great Webinar Express on Tuesday 30 March 2021.\nWith sustainability on almost every corporate agenda, brands are increasingly reframing what they do to establish their role in the world. In this webinar we\u2019ll discuss the drivers of sustainability and how and why marketers should embrace it, to differentiate from competitors and achieve responsible, sustainable and profitable growth.<\/p>\n

In this session, we\u2019ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing 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