{"id":7672,"global_id":"hyperlink-technology.com\/nesma?id=7672","global_id_lineage":["hyperlink-technology.com\/nesma?id=7672"],"author":"4","status":"publish","date":"2019-08-21 16:38:48","date_utc":"2019-08-21 16:38:48","modified":"2019-08-21 16:38:48","modified_utc":"2019-08-21 16:38:48","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/transform-your-storytelling-newcastle-2-2-2-2\/","rest_url":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/tribe\/events\/v1\/events\/7672","title":"Transform your storytelling &#8211; Newcastle &#8211; 26 Nov","description":"<h3><span style=\"color: #00b5ce;\">How can you tell a better story?<\/span><\/h3>\n<blockquote><p>Storytelling and narrative skills are critical to add greater impact to your strategic communications and public relations.<\/p><\/blockquote>\n<h3><span style=\"color: #00b5ce;\">Course Objectives:<\/span><\/h3>\n<p>This practical-based <span style=\"color: #00b5ce;\"><strong><a style=\"color: #00b5ce;\" href=\"https:\/\/hyperlink-technology.com\/nesma\/events\/transform-storytelling-and-narrative-skills-for-greater-impact\" target=\"_blank\" rel=\"noopener noreferrer\">storytelling workshop<\/a> <\/strong><\/span>provides you with an easy-to-use toolkit to transform all your communications into powerful stories that will enthral your audience.<\/p>\n<h3><span style=\"color: #00b5ce;\">Course Content:<\/span><\/h3>\n<ol>\n<li>How to transform your strategies and stories<\/li>\n<li>How to create BIG IDEAS for multi-channel stories<\/li>\n<li>Understand what narrative is &#8211; and what it isn\u2019t &#8211; and how to use it for new insights for strategic thinking<\/li>\n<li>Identify your Story Persona and how to tell your stories through that Persona<\/li>\n<li>Transform your next Thought Leadership, strategy, message, news release or content using the fundamental 5 Story Plots<\/li>\n<li>Identify the very heart of your emotional message and use it to connect<\/li>\n<li>Discover how to \u2018Story Listen\u2019<\/li>\n<\/ol>\n<h3><span style=\"color: #00b5ce;\">What you will learn:<\/span><\/h3>\n<ul>\n<li>That you may have been a \u2018news storyteller\u2019 rather than a storyteller<\/li>\n<li>To stop using unnecessarily tedious, tame or uninspiring communications whatever the occasion<\/li>\n<li>How to unleash the great stories within you and around you<\/li>\n<li>To listen first, to ensure you discover the story<\/li>\n<\/ul>\n<h3><span style=\"color: #00b5ce;\">How you will benefit:<\/span><\/h3>\n<ul>\n<li>You will be a more confident storyteller and creator of compelling corporate narrative<\/li>\n<li>Able to identify and use key storytelling strategies and tools<\/li>\n<li>Your communications will have more impact, engagement and memorability<\/li>\n<li>You can influence and change behaviours by identifying the underlying scripts people are using in the telling of their story by providing more powerful alternatives<\/li>\n<li>You will have many more stories to tell<\/li>\n<\/ul>\n<h3><span style=\"color: #00b5ce;\">Who should attend:<\/span><\/h3>\n<ul>\n<li>You may have strong news or report writing skills but are you an outstanding storyteller?<\/li>\n<li>You need to achieve impact or looking for that BIG idea that works across multiple channels<\/li>\n<li>You want to influence others to stop using the underlying scripts they are using<\/li>\n<\/ul>\n<p><span style=\"color: #00b5ce;\"><strong>If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call\u00a0\u00a0+44 (0)7734 222 254 or email <a style=\"color: #00b5ce;\" href=\"mailto:hello@hyperlink-technology.com\" target=\"_blank\" rel=\"noopener noreferrer\">hello@hyperlink-technology.com<\/a>.\u00a0<\/strong><\/span><\/p>","excerpt":"<p>This practical-based workshop provides you with an easy-to-use toolkit to transform all your communications into powerful stories that will enthral your 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