{"id":7626,"global_id":"hyperlink-technology.com\/nesma?id=7626","global_id_lineage":["hyperlink-technology.com\/nesma?id=7626"],"author":"4","status":"publish","date":"2018-10-11 13:49:10","date_utc":"2018-10-11 13:49:10","modified":"2018-10-11 13:49:10","modified_utc":"2018-10-11 13:49:10","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/cim-training-digital-marketing-masterclass-2\/","rest_url":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/tribe\/events\/v1\/events\/7626","title":"CIM Training &#8211; Digital Marketing &#8211; Masterclass","description":"<p>This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, the course allows delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on the analysis of results throughout, the course will show how to build effective plans and judge return on investment.<\/p>\n<h3><span style=\"color: #00b5ce;\">Who should attend?<\/span><\/h3>\n<div>\n<div class=\"text\">\n<p>Attendees should have a solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow-up course for anyone who has completed the three-day Digital Marketing course.<\/p>\n<\/div>\n<div class=\"text\">\n<h3><span style=\"color: #00b5ce;\">Learning outcomes<\/span><\/h3>\n<ul>\n<li>Digital marketing in perspective &#8211; challenges, trends and changes.<\/li>\n<li>Advanced channel techniques &#8211; SEO, social media, e-mail, display.<\/li>\n<li>In-depth analytics &#8211; analysis, funnels, reporting and ROI.<\/li>\n<li>Digital marketing strategy &#8211; situational analysis, objectives and KPIs, strategy models and implementation.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div>\n<p>The\u00a0Chartered Institute of Marketing\u00a0(CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional\u00a0<span style=\"color: #00b5ce;\"><strong><a style=\"color: #00b5ce;\" href=\"https:\/\/hyperlink-technology.com\/nesma\/qualifications\" target=\"_blank\" rel=\"noopener noreferrer\">CIM\u00a0qualifications<\/a><\/strong><\/span>\u00a0are accepted and respected worldwide. 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