{"id":7551,"global_id":"hyperlink-technology.com\/nesma?id=7551","global_id_lineage":["hyperlink-technology.com\/nesma?id=7551"],"author":"4","status":"publish","date":"2017-09-04 11:59:23","date_utc":"2017-09-04 11:59:23","modified":"2017-09-04 11:59:23","modified_utc":"2017-09-04 11:59:23","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/internal-communication-cipr-specialist-certificate-2017-10-26-2\/","rest_url":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/tribe\/events\/v1\/events\/7551","title":"Internal Communication- CIPR Specialist Certificate &#8211; Edinburgh","description":"<h2><span style=\"color: #00b5ce;\">Course Overview\u00a0<\/span><\/h2>\n<p><span style=\"color: #00b5ce;\"><strong>The aim of the CIPR Specialist Certificate (Internal Communication) is to provide the candidate with<\/strong><\/span><br \/>\n<span style=\"color: #00b5ce;\"><strong>an introduction to the key concepts, theories, techniques and skills needed to operate effectively as<\/strong><\/span><br \/>\n<span style=\"color: #00b5ce;\"><strong>an internal communicator.<\/strong><\/span><\/p>\n<p>Internal Communication Certificate provides you with a solid grounding in the key concepts, theories, techniques and skills needed to develop effectively as an internal communicator.<\/p>\n<p>The Internal Communication Certificate covers topics including:<\/p>\n<ul>\n<li>organisational culture and transformation<\/li>\n<li>communication theory and strategic internal communication and engagement<\/li>\n<li>planning and managing<\/li>\n<li>setting the right tone \u2013 the fit between internal and external communication<\/li>\n<li>using social media for internal communications<\/li>\n<li>the role of communications in transforming organisations.<\/li>\n<\/ul>\n<h3><span style=\"color: #00b5ce;\">You will consider topics such as:<\/span><\/h3>\n<ul>\n<li>The link between internal communication and employee engagement<\/li>\n<li>How internal communication can help organisations meet strategic objectives<\/li>\n<li>Researching, creating and curating content that has impact using a range of channels.<\/li>\n<\/ul>\n<p><span style=\"color: #00b5ce;\">This a 3 day course with an added day for tutorials. 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