{"id":7545,"global_id":"hyperlink-technology.com\/nesma?id=7545","global_id_lineage":["hyperlink-technology.com\/nesma?id=7545"],"author":"4","status":"publish","date":"2017-08-31 11:44:19","date_utc":"2017-08-31 11:44:19","modified":"2017-08-31 11:44:19","modified_utc":"2017-08-31 11:44:19","url":"https:\/\/hyperlink-technology.com\/nesma\/event\/3401-2\/","rest_url":"https:\/\/hyperlink-technology.com\/nesma\/wp-json\/tribe\/events\/v1\/events\/7545","title":"CIM Level 6 &#8211; Strategic Marketing Module","description":"<div id=\"page-title\">\n<h2 class=\"pagetitle\"><span style=\"color: #00b5ce;\">Strategic Marketing Module Overview<\/span><\/h2>\n<p>The Strategic Marketing module look at how to take a strategic approach to marketing planning to achieve competitive advantage. It recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making. It outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation of plans. It outlines how managing resources and employing monitoring and measurement techniques enables the achievement of strategic marketing objectives.<\/p>\n<p><span style=\"color: #00b5ce;\"><strong>Topics Covered:<\/strong><\/span><\/p>\n<ul>\n<li>Analysing an organisation\u2019s current and future external and internal environments<\/li>\n<li>Analysing relevant information to recommend and inform strategic decision making<\/li>\n<li>Develop a strategic marketing plan to realise organisational objectives<\/li>\n<li>Manage resources to deliver a strategic marketing plan<\/li>\n<li>Monitor, measure and adapt the marketing plan for continuous improvement<\/li>\n<\/ul>\n<\/div>\n<p>This module can be taken standalone as a bite-size course or studied as part of the\u00a0<span style=\"color: #00b5ce;\"><strong style=\"color: #00b5ce;\"><a style=\"color: #00b5ce;\" href=\"https:\/\/hyperlink-technology.com\/nesma\/courses\/cim-diploma-professional-marketing-level-6\" target=\"_blank\" rel=\"noopener noreferrer\">CIM Level 6 Diploma in Professional Marketing\u00a0<\/a>\u00a0<\/strong><\/span>It will<span style=\"color: #00b5ce;\"><strong style=\"color: #00b5ce;\">\u00a0<\/strong><\/span>give you the ability to understand the wider role of marketing and how your practical skills can be applied to your career progression within the marketing profession. Successful achievement of the CIM Certificate will allow progression onto the\u00a0<strong><span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"https:\/\/hyperlink-technology.com\/nesma\/courses\/cim-marketing-leadership-programme-level-7\">CIM Level 7 Marketing Leadership Programme<\/a>\u00a0<\/span><\/strong><\/p>\n<p><span style=\"color: #00b5ce;\">Learning options:<\/span><\/p>\n<p>We offer daytimes, evenings, face to face and blended learning approaches.<\/p>\n<h3><span style=\"color: #00b5ce;\">Other Level 6 Modules include:<\/span><\/h3>\n<p><span style=\"color: #00b5ce;\">Mastering Metrics<br \/>\nDriving Innovation (elective)<br \/>\nDigital Strategy (elective) &#8211; This is also the first module of the <strong><a style=\"color: #00b5ce;\" href=\"https:\/\/hyperlink-technology.com\/nesma\/courses\/cim-level-6-digital-diploma-professional-marketing\">CIM Level 6 Diploma in Digital Marketing<\/a><\/strong><\/span><\/p>\n<h3><span style=\"color: #00b5ce;\">Not sure if this is the right course for you?<br \/>\nTalk to us!<\/span><\/h3>\n<p><strong>T:<\/strong>\u00a007900 223721\u00a0<strong>E:<\/strong>\u00a0hello@hyperlink-technology.com<\/p>","excerpt":"<p>The Strategic Marketing module look at how to take a strategic approach to marketing planning to achieve competitive advantage. It recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making. <\/p>","slug":"3401-2","image":{"url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2016\/08\/Quaifications-1.png","id":1534,"extension":"png","width":835,"height":626,"sizes":{"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2016\/08\/Quaifications-1-150x150.png"},"medium":{"width":300,"height":225,"mime-type":"image\/png","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2016\/08\/Quaifications-1-300x225.png"},"medium_large":{"width":768,"height":576,"mime-type":"image\/png","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2016\/08\/Quaifications-1-768x576.png"},"woocommerce_thumbnail":{"width":300,"height":300,"mime-type":"image\/png","uncropped":false,"url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2016\/08\/Quaifications-1-300x300.png"},"woocommerce_gallery_thumbnail":{"width":100,"height":100,"mime-type":"image\/png","url":"https:\/\/hyperlink-technology.com\/nesma\/wp-content\/uploads\/2016\/08\/Quaifications-1-100x100.png"}}},"all_day":false,"start_date":"2017-09-11 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